Is the CRM / Retention Manager (Email & SMS) position at Aday fully remote?

Yes, this CRM / Retention Manager (Email & SMS) position at Aday is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time CRM / Retention Manager (Email & SMS) role?

This is a full-time CRM / Retention Manager (Email & SMS) position at Aday.

What benefits does Aday offer for this position?

Aday offers the following benefits: Remote Work.

How do I apply for the CRM / Retention Manager (Email & SMS) position at Aday?

You can apply for this CRM / Retention Manager (Email & SMS) position by clicking the "Apply Now" button on this page, which will take you to Aday's application portal.

CRM / Retention Manager (Email & SMS) at Aday

United States

<a href="https://www.thisisaday.com/" style="text-decoration:none;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">ADAY</a><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> is a direct-to-consumer brand with the aim to lift the standard for clothing through great design + a better supply chain. We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding.  <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like<a href="https://www.fastcompany.com/40579213/can-sustainable-technical-fashion-startup-aday-save-the-planet" style="text-decoration:none;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Fast Company</a><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">,<a href="https://www.vogue.com/article/sustainable-ethical-athleisure-brands-girlfriend-collective-aday" style="text-decoration:none;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Vogue</a><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">,<a href="http://www.refinery29.com/2017/02/139547/aday-technical-tailored-clothing-collection-2017" style="text-decoration:none;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Refinery29</a><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> +<a href="http://www.cntraveler.com/stories/2016-05-23/what-to-wear-on-a-plane-the-comfy-chic-option" style="text-decoration:none;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Conde Nast Traveler</a><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> (and many more).<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Why ADAY?<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We’re committed to building each other up and being there for our teammates—we’re an ADAY family. </li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We believe in flexibility and accountability. We encourage our teammates to manage their own schedules (an early bird working at 6 am is just as awesome as a night owl working at 10 pm—you get to choose) and to take time off whenever needed (we’ll share our favorite travel tips and adventures, too). We like to work hard and relax hard. </li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We are excited about the future of ADAY and the future of each of our teammates. We are passionate about personal growth and we’re here to support each person in their journey, no matter what that looks like. </li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We know that diversity is what makes us great. We’re committed to diversity in all areas, and we believe that every person on our team has an important point of view that deserves to be heard, no matter the role or seniority.</li></ul> <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">This Role<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We’re looking for a CRM Manager (Email & SMS) who will lead<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> all stages of our email and SMS marketing programs – including the deployment, reporting, optimization, and development of strategies across multiple markets. You will utilize quantitative and qualitative data to build user loyalty and retention among our customer base by building long-term relationships with our users. <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You are a self-starter and problem-solver. You have a history of thriving in high-impact, fast-paced, cross-functional environments while driving business outcomes and keeping the customer experience at the core of decision-making. <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Your Future Responsibilities<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Manage the <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">planning, development, execution, analysis, and <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">optimization<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> of email & SMS marketing programs<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. </li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Be responsible for creating and implementing successful retention marketing campaigns across <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">email & SMS.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Manage personalized trigger communications in an effort to better engage and convert customers through email and SMS. </li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Elevate the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lead the implementation and management of the loyalty program, strategizing new ways to engage with customers.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lead the implementation of CDP.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Establish and track critical email & SMS KPIs, as well as assemble a framework for overall customer retention goals. </li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, and share these results with cross-functional teams through presentations and email updates.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Continue to innovate and improve the customer experience and overall retention metrics.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Be an internal data expert for user retention activities and life-cycle activities.</li></ul> <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Who are you?<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have experience managing an email and SMS program, with the ability to leverage specific audience segments and personalize content to appropriate cohorts of customers.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You’re passionate about increasing value and improving the customer experience.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have outstanding analytics skills.</li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have experience with Google Analytics.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have the ability to foster a test and learn the environment and extract the learnings to drive incremental revenue for email, and SMS.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have experience in utilizing a CDP to extract consumer insights, with the ability to leverage the data to create actionable marketing initiatives.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have experience managing a loyalty program to enhance customer retention metrics.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You are an excellent communicator with the ability to work cross-functionally across a variety of departments.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You have strong project management skills.</li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You’re a creative professional with excellent copywriting skills. </li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Arial;color:#30343c;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;margin-left: 15pt;"><span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">You’re able to <span style="font-size:11pt;font-family:Arial;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">perform both tactically and strategically with strong attention to detail<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">.</li></ul>

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Remote Opportunity

CRM / Retention Manager (Email & SMS)

Join Aday as a mid professional working remotely from United States. Explore the role, benefits, and apply in one place.

CRM / Retention Manager (Email & SMS)

Aday

Full Time

21 hours ago

United States

Engineering

Mid

Email Marketing

SMS Marketing

CRM Management

+5 more

Job Description

ADAY is a direct-to-consumer brand with the aim to lift the standard for clothing through great design + a better supply chain. We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding.

We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more).

Why ADAY?

We’re committed to building each other up and being there for our teammates—we’re an ADAY family.
We believe in flexibility and accountability. We encourage our teammates to manage their own schedules (an early bird working at 6 am is just as awesome as a night owl working at 10 pm—you get to choose) and to take time off whenever needed (we’ll share our favorite travel tips and adventures, too). We like to work hard and relax hard.
We are excited about the future of ADAY and the future of each of our teammates. We are passionate about personal growth and we’re here to support each person in their journey, no matter what that looks like.
We know that diversity is what makes us great. We’re committed to diversity in all areas, and we believe that every person on our team has an important point of view that deserves to be heard, no matter the role or seniority.

This Role
We’re looking for a CRM Manager (Email & SMS) who will lead all stages of our email and SMS marketing programs – including the deployment, reporting, optimization, and development of strategies across multiple markets. You will utilize quantitative and qualitative data to build user loyalty and retention among our customer base by building long-term relationships with our users. You are a self-starter and problem-solver. You have a history of thriving in high-impact, fast-paced, cross-functional environments while driving business outcomes and keeping the customer experience at the core of decision-making.

Your Future Responsibilities
Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs.
Be responsible for creating and implementing successful retention marketing campaigns across email & SMS.
Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers.
Manage personalized trigger communications in an effort to better engage and convert customers through email and SMS.
Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines.
Develop a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.
Elevate the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval.
Lead the implementation and management of the loyalty program, strategizing new ways to engage with customers.
Develop and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty.
Lead the implementation of CDP.
Establish and track critical email & SMS KPIs, as well as assemble a framework for overall customer retention goals.
Oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, and share these results with cross-functional teams through presentations and email updates.
Continue to innovate and improve the customer experience and overall retention metrics.
Be an internal data expert for user retention activities and life-cycle activities.

Who are you?
You have 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment.
You have experience managing an email and SMS program, with the ability to leverage specific audience segments and personalize content to appropriate cohorts of customers.
You’re passionate about increasing value and improving the customer experience.
You have outstanding analytics skills.
You have experience with Google Analytics.
You have the ability to foster a test and learn the environment and extract the learnings to drive incremental revenue for email, and SMS.
You have experience in utilizing a CDP to extract consumer insights, with the ability to leverage the data to create actionable marketing initiatives.
You have experience managing a loyalty program to enhance customer retention metrics.
You are an excellent communicator with the ability to work cross-functionally across a variety of departments.
You have strong project management skills.
You’re a creative professional with excellent copywriting skills.
You’re able to perform both tactically and strategically with strong attention to detail.

Benefits

Remote Work

Skills

Email Marketing

SMS Marketing

CRM Management

Customer Retention

Data Analysis

Google Analytics

Loyalty program management

CDP management

Ready to Apply?

Join Aday today

Posted 21 hours ago

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