Mobile App Head of Growth & Monetization (Remote - M/F/D) at Arise

Germany

<p>Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results through AI. Arise is a globally active weight-loss app with over 8 million downloads and a 4.7 rating on the App Store. We are looking for a CMO who runs growth and monetization primarily through AI: agents, automation, and models that plan, launch, and optimize campaigns. If you thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes, this role is built for you.</p> <p><strong>Tasks</strong></p> <ul><li>Take full responsibility for growth and monetization initiatives, from strategy to execution, running them through AI agents and automated workflows.</li><li>Develop scalable acquisition, activation, retention, and upsell campaigns driven by AI.</li><li>Set clear, measurable goals for all campaigns and use AI to monitor ROI, KPIs, and performance in real time.</li><li>Optimize campaigns, pricing strategies, and user journeys using AI-driven analytics and automated experimentation.</li><li>Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale.</li><li>Analyze user behavior, market trends, and competitor strategies with AI to uncover opportunities.</li><li>Lead process improvements to make growth operations efficient, repeatable, and automated.</li><li>Collaborate with product, marketing, and design teams to implement high-impact features.</li><li>Decide where AI runs autonomously and where human oversight is required.</li><li>Document strategies, systems, and outcomes clearly to ensure transparency and alignment.</li></ul> <p><strong>We&#x2019;re looking for someone with:</strong></p> <ul><li>Proven experience in growth, monetization, or as a CMO/marketing lead, using AI to deliver results.</li><li>At least 4 years in a comparable business environment (app experience and performance marketing a plus).</li><li>Hands-on experience with AI tools: LLMs, marketing automation, agentic workflows, and prompt design.</li><li>Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management.</li><li>Experience planning, executing, and optimizing multi-channel marketing campaigns.</li></ul> <p><strong>We&#x2019;re a great match if you:</strong></p> <ul><li>Thrive on measurable results and clear KPIs.</li><li>Prefer autonomous work and taking ownership of outcomes.</li><li>Excel at building AI systems that implement growth strategies with precision and foresight.</li><li>Enjoy prioritizing actions that maximize impact.</li><li>Can create order out of complexity and define processes where needed.</li><li>Prefer action over bureaucracy &#x2014; meetings that should have been emails are your enemy.</li><li>Communicate effectively in English (German or Russian a plus).</li></ul> <p><strong>Benefits</strong><br></p> <ul><li>Full ownership of growth initiatives with direct, measurable impact.</li><li>Access to Premium AI subscriptions.</li><li>Challenging, high-responsibility role with creative freedom.</li><li>Flat hierarchies and close collaboration with the CEO.</li><li>Permanent remote work with flexible scheduling.</li><li>Exciting tasks, steep learning curves, and the ability to shape the future of Arise.</li><li>Competitive compensation and paid annual leave.</li></ul> <p><strong>Get in touch!</strong><br>Send us:<br></p> <ol><li>Your CV</li><li>An informal cover letter detailing how you will build an AI-driven growth and monetization engine for Arise</li></ol> <p>We&#x2019;re looking for someone who thrives on results, clarity, and action &#x2014; and we can&#x2019;t wait to work with you.<br><strong>Bernhard and Team</strong><br></p>