Is the Brand & Community Lead – Pressable position at Automattic fully remote?

Yes, this Brand & Community Lead – Pressable position at Automattic is fully remote and you can work from anywhere in the world.

Is this a full-time or part-time Brand & Community Lead – Pressable role?

This is a full-time Brand & Community Lead – Pressable position at Automattic.

What benefits does Automattic offer for this position?

Automattic offers the following benefits: Flexible Hours, Gym Membership, Health Insurance, Home Office Budget, Learning Budget, Paid Time Off, Remote Work.

What is the salary range for the Brand & Community Lead – Pressable position?

The salary range for this Brand & Community Lead – Pressable role is $110k - $140k.

How do I apply for the Brand & Community Lead – Pressable position at Automattic?

You can apply for this Brand & Community Lead – Pressable position by clicking the "Apply Now" button on this page, which will take you to Automattic's application portal.

Brand & Community Lead – Pressable at Automattic

Worldwide

$110k - $140k

<a href="https://pressable.com/">Pressable</a> is a leading managed <a href="https://wordpress.org/">WordPress</a> hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. As part of <a href="https://automattic.com/">Automattic</a>, we bring deep WordPress roots and technical excellence to every customer experience. With strong momentum in the mid-market and agency segments, we’re looking for a Brand & Community Lead to define how Pressable shows up in the world → from our visual identity and storytelling to our community presence and activations. About the Role This fully remote role is about building brand love and recognition. You’ll own the Pressable brand voice, identity, and narrative across every channel, making sure everything we publish, sponsor, and share feels unmistakably “Pressable.” You’ll drive awareness, engagement, and advocacy through creative content, community partnerships, and brand activations. That includes our social channels, sponsorships, affiliate and influencer programs, and WordPress community presence—as well as hero content and storytelling that elevate how people perceive our brand. You’ll collaborate closely with Product Marketing, Demand Gen, and Growth to ensure our brand shows up with consistency and intent. You’ll bring new ideas for how to expand our presence through events, content formats, channels, and partnerships. This is a high-visibility, cross-functional role for someone who’s equal parts creative and strategic, with the confidence to steward a brand and the curiosity to experiment with new ways of building awareness. Key Responsibilities <ul> <li>Brand Strategy & Identity</li> <ul> <li>Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.</li> <li>Ensure consistency and quality across messaging, creative, and customer communications.</li> <li>Lead brand storytelling that differentiates Pressable and deepens trust with our audiences. </li> </ul> <li>Content & Storytelling</li> <ul> <li>Oversee creation of hero brand content and customer stories.</li> <li>Partner with agencies and freelancers to produce content that elevates our brand and community.</li> <li>Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.</li> <li>Support launches and campaigns with compelling creative and storytelling assets. </li> </ul> <li>Community & Advocacy</li> <ul> <li>Own Pressable’s social media presence and grow engagement across all channels.</li> <li>Lead our involvement in the WordPress community, including events, sponsorships, and collaborations.</li> <li>Support and grow our affiliate and influencer programs with new toolkits and campaigns.</li> <li>Develop advocate and ambassador initiatives to turn customers and partners into storytellers. </li> </ul> <li>Brand Activations & Events</li> <ul> <li>Oversee our brand presence at conferences, WordCamps, and sponsorships.</li> <li>Create event content, experiences, and campaigns that extend reach before and after each event.</li> <li>Collaborate cross-functionally to ensure consistent messaging and creative execution. </li> </ul> <li>Measurement & Optimization</li> <ul> <li>Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).</li> <li>Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact.</li> <li>Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.</li> </ul> </ul> You Might Be a Fit If You <ul> <li>Have 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community.</li> <li>Have owned a brand’s voice and enjoyed translating it across diverse formats and channels.</li> <li>Are as comfortable leading creative direction as you are managing execution.</li> <li>Have experience building awareness through social, partnerships, and community involvement.</li> <li>Understand how to measure brand health and connect awareness to engagement and growth.</li> <li>Thrive in fast-moving environments and know how to create leverage through AI and automation.</li> <li>Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.</li> </ul> Bonus Points <ul> <li>Experience working with agencies, developers, or WordPress professionals.</li> <li>Familiarity with the WordPress community and events like WordCamps.</li> <li>Background in creative direction or storytelling.</li> <li>Experience scaling affiliate or influencer programs.</li> <li>Comfortable using AI tools for creative ideation, editing, or workflow automation.</li> </ul> What You’ll Work On Initially <ul> <li>Refresh Pressable’s brand guidelines (voice, tone, and visuals).</li> <li>Relaunch our social media strategy and content cadence.</li> <li>Audit and strengthen our WordPress community presence and sponsorships.</li> <li>Explore new affiliate and ambassador toolkits to amplify reach.</li> <li>Oversee development of new hero content, including brand videos, customer stories, and partner narratives.</li> </ul> Why Join Pressable? You’ll have the opportunity to shape the future of a growing product with real impact. You’ll work with a small, fast-moving team that values autonomy, clarity, and action → and you’ll do it all within the broader Automattic family. Salary range: $110,000 to $140,000 USD. Please note that while salary ranges are presented here in USD, we will pay in local currency. Location: Remote (North America / UK) #LI-Remote We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate. <a href="https://pressable.com/careers/">Perks & Benefits of Joining Pressable!</a> <ul> <li>Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).</li> <li>Matching 401(k) for US-based staff. </li> <li>Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).</li> <li>Work from home with home office setup and coworking allowances.</li> <li>Open vacation policy (no set number of days per year). </li> <li>Hardware and software, books or conferences that promote continued learning.</li> </ul> So, are you ready to embark on this thrilling WordPress adventure? We can’t wait to welcome you to the Pressable team and empower you to <a href="https://automattic.com/about/">make the web a better place</a>. Come join us in crafting an exceptional customer experience and revolutionizing the world of WordPress hosting. Apply now and let’s build something amazing together! #LI-RemoteAbout Automattic Now in <a href="https://timeline.automattic.com/">our 20th year</a>, we’re the people behind <a href="http://wordpress.com/">WordPress.com</a>, <a href="https://href.li/?http://woocommerce.com/">WooCommerce</a>, <a href="https://href.li/?https://www.tumblr.com/">Tumblr</a>, <a href="https://href.li/?http://simplenote.com/">Simplenote</a>, <a href="https://href.li/?http://jetpack.com/">Jetpack</a>, <a href="https://href.li/?http://longreads.com/">Longreads</a>, <a href="https://href.li/?https://dayoneapp.com/">Day One</a>, <a href="https://href.li/?https://www.pocketcasts.com/">PocketCasts</a>, <a href="https://www.beeper.com/">Beeper</a>, and more. We believe in making the web a better place. We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world. <a href="https://github.com/Automattic">We believe in Open Source</a>, and the vast majority of our work is available under the <a href="https://en.wikipedia.org/wiki/GNU_General_Public_License">GPL</a>. Automattic is a <a href="https://mostlovedworkplace.com/companies/automattic-inc/">Most Loved Company</a> and <a href="https://disabilityconfident.campaign.gov.uk/">Disability Confident Committed</a>. (<a href="https://happinessengineer.blog/2022/09/08/happiness-for-everyone-working-with-a-disability-at-automattic/">Here’s what that might mean for you</a>.) Learn more about our dedication to <a href="https://href.li/?https://automattic.com/diversity-and-inclusion/">diversity, equity, and inclusion</a> and our <a href="https://automattic.com/automattician-resource-groups/">Employee Resource Groups</a>. If you need disability-related accommodations during the application or interview process, please <a href="https://automattic.com/disability-related-accommodation-request/" target="_blank">fill out this form</a>. We are committed to ensuring an accessible hiring process for all candidates. To learn about how we handle your data, please review our <a href="https://automattic.com/privacy/" target="_blank">Privacy Policy</a>. You can track your application status and more at <a href="https://my.greenhouse.io/users/sign_in" target="_blank">MyGreenhouse</a>. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Apply Now

Remote Opportunity

Brand & Community Lead – Pressable

Q: What are the main requirements for the Brand & Community Lead – Pressable role?

Key requirements include: Own and evolve Pressable's brand voice, tone, and visual expression across all touchpoints., Ensure consistency and quality across messaging, creative, and customer communications., Lead brand storytelling that differentiates Pressable and deepens trust with our audiences., and more.

Join Automattic as a senior professional working remotely from Worldwide. Explore the role, benefits, and apply in one place.

Brand & Community Lead – Pressable

Automattic(View Full Profile)

Full Time

$110k - $140k

11 months ago

Pressable is a leading managed WordPress hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. As part of Automattic, we bring deep WordPress roots and technical excellence to every customer experience.

Worldwide

Remote readiness · 52/100

Marketing

Senior

WordPress

Social Media

Content Creation

+4 more

Job Description

With strong momentum in the mid-market and agency segments, we’re looking for a Brand & Community Lead to define how Pressable shows up in the world → from our visual identity and storytelling to our community presence and activations.

About the Role

This fully remote role is about building brand love and recognition. You’ll own the Pressable brand voice, identity, and narrative across every channel, making sure everything we publish, sponsor, and share feels unmistakably “Pressable.”

You’ll drive awareness, engagement, and advocacy through creative content, community partnerships, and brand activations. That includes our social channels, sponsorships, affiliate and influencer programs, and WordPress community presence—as well as hero content and storytelling that elevate how people perceive our brand.

You’ll collaborate closely with Product Marketing, Demand Gen, and Growth to ensure our brand shows up with consistency and intent. You’ll bring new ideas for how to expand our presence through events, content formats, channels, and partnerships.

This is a high-visibility, cross-functional role for someone who’s equal parts creative and strategic, with the confidence to steward a brand and the curiosity to experiment with new ways of building awareness.

Key Responsibilities

Brand Strategy & Identity

Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.
Ensure consistency and quality across messaging, creative, and customer communications.
Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.

Content & Storytelling

Oversee creation of hero brand content and customer stories.
Partner with agencies and freelancers to produce content that elevates our brand and community.
Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.
Support launches and campaigns with compelling creative and storytelling assets.

Community & Advocacy

Own Pressable’s social media presence and grow engagement across all channels.
Lead our involvement in the WordPress community, including events, sponsorships, and collaborations.
Support and grow our affiliate and influencer programs with new toolkits and campaigns.
Develop advocate and ambassador initiatives to turn customers and partners into storytellers.

Brand Activations & Events

Oversee our brand presence at conferences, WordCamps, and sponsorships.
Create event content, experiences, and campaigns that extend reach before and after each event.
Collaborate cross-functionally to ensure consistent messaging and creative execution.

Measurement & Optimization

Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).
Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact.
Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.

You Might Be a Fit If You

Have 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community.
Have owned a brand’s voice and enjoyed translating it across diverse formats and channels.
Are as comfortable leading creative direction as you are managing execution.
Have experience building awareness through social, partnerships, and community involvement.
Understand how to measure brand health and connect awareness to engagement and growth.
Thrive in fast-moving environments and know how to create leverage through AI and automation.
Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.

Bonus Points

Experience working with agencies, developers, or WordPress professionals.
Familiarity with the WordPress community and events like WordCamps.
Background in creative direction or storytelling.
Experience scaling affiliate or influencer programs.
Comfortable using AI tools for creative ideation, editing, or workflow automation.

What You’ll Work On Initially

Refresh Pressable’s brand guidelines (voice, tone, and visuals).
Relaunch our social media strategy and content cadence.
Audit and strengthen our WordPress community presence and sponsorships.
Explore new affiliate and ambassador toolkits to amplify reach.
Oversee development of new hero content, including brand videos, customer stories, and partner narratives.

Why Join Pressable?

You’ll have the opportunity to shape the future of a growing product with real impact. You’ll work with a small, fast-moving team that values autonomy, clarity, and action → and you’ll do it all within the broader Automattic family.

Salary range: $110,000 to $140,000 USD. Please note that while salary ranges are presented here in USD, we will pay in local currency.

Location: Remote (North America / UK) #LI-Remote

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.

Perks & Benefits of Joining Pressable!

Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
Matching 401(k) for US-based staff.
Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
Work from home with home office setup and coworking allowances.
Open vacation policy (no set number of days per year).
Hardware and software, books or conferences that promote continued learning.

So, are you ready to embark on this thrilling WordPress adventure? We can’t wait to welcome you to the Pressable team and empower you to make the web a better place. Come join us in crafting an exceptional customer experience and revolutionizing the world of WordPress hosting. Apply now and let’s build something amazing together!

#LI-Remote

About Automattic

Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, Beeper, and more. We believe in making the web a better place.

We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.

We believe in Open Source, and the vast majority of our work is available under the GPL. Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

If you need disability-related accommodations during the application or interview process, please fill out this form. We are committed to ensuring an accessible hiring process for all candidates.

To learn about how we handle your data, please review our Privacy Policy.

You can track your application status and more at MyGreenhouse.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Requirements

Own and evolve Pressable's brand voice, tone, and visual expression across all touchpoints.
Ensure consistency and quality across messaging, creative, and customer communications.
Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.
Oversee creation of hero brand content and customer stories.
Partner with agencies and freelancers to produce content that elevates our brand and community.
Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.
Support launches and campaigns with compelling creative and storytelling assets.
Own Pressable's social media presence and grow engagement across all channels.

Benefits

Flexible Hours
Gym Membership
Health Insurance
Home Office Budget
Learning Budget
Paid Time Off
Remote Work

Skills

WordPress

Social Media

Content Creation

Brand Storytelling

Community Management

Content Marketing

Brand Identity

Ready to Apply?

Join Automattic today

Salary Range

$110k - $140k

Posted 11 months ago

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