Is the Demand Generation Lead, Pressable position at Automattic fully remote?

Yes, this Demand Generation Lead, Pressable position at Automattic is fully remote and you can work from anywhere in the world.

Is this a full-time or part-time Demand Generation Lead, Pressable role?

This is a full-time Demand Generation Lead, Pressable position at Automattic.

What benefits does Automattic offer for this position?

Automattic offers the following benefits: 401k Matching, Flexible Hours, Gym Membership, Health Insurance, Home Office Budget, Learning Budget, Paid Time Off, Remote Work.

What is the salary range for the Demand Generation Lead, Pressable position?

The salary range for this Demand Generation Lead, Pressable role is $110k - $140k.

How do I apply for the Demand Generation Lead, Pressable position at Automattic?

You can apply for this Demand Generation Lead, Pressable position by clicking the "Apply Now" button on this page, which will take you to Automattic's application portal.

Demand Generation Lead, Pressable at Automattic

Worldwide

$110k - $140k

About Pressable <a href="https://pressable.com/">Pressable</a> is a leading managed <a href="https://wordpress.org/">WordPress</a> hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. As part of <a href="https://automattic.com/">Automattic</a>, we bring deep WordPress roots and technical excellence to every customer experience. With strong momentum in the mid-market and agency segments, we are investing in campaigns that create sustained pipeline growth and clear category differentiation. About the Role We are hiring a Demand Generation Manager to run Pressable’s campaign motion end to end. This role owns the campaign calendar and is accountable for turning priorities into coordinated, high-impact campaigns that create qualified pipeline for Sales. This is a hands-on execution role built around momentum. You will plan and launch full-funnel campaigns across our priority segments, bringing together messaging, timing, and channels into clear market moments that drive awareness, engagement, and conversion. From competitive campaigns to ABM-style motions and partner launches, your work will shape how Pressable shows up in buying cycles and sales conversations. You will collaborate closely with Product Marketing, Sales, Marketing Ops, and agency partners to ensure every campaign is focused, well orchestrated, and measurable. You will operate as an AI-native marketer, using AI to move faster from idea to launch, pressure-test creative and messaging, and extract insights that make each campaign stronger than the last. Key Responsibilities Campaign Strategy and Calendar Ownership Own the campaign calendar across quarters. Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities. Ensure a steady drumbeat of campaigns that support pipeline creation and progression. Segmented and ABM Campaigns Design and execute targeted campaigns for agencies, developers, and mid-market buyers. Build ABM-style motions for high-value accounts and segments in partnership with Sales and Marketing, including account selection, messaging frameworks, and coordinated outreach across marketing and sales touchpoints. Integrated Campaign Execution Lead end-to-end execution of campaigns across paid media, email, content, landing pages, webinars, events, and sales enablement, in close collaboration with Growth and other channel owners. Define campaign strategy, messaging, and conversion paths while relying on partners and peers for channel execution. Ensure every campaign launches with cohesive messaging, clear calls to action, and a strong path to pipeline. Competitive and Tactical Campaigns Plan and run competitive campaigns that position Pressable clearly against key alternatives. Execute win-back, conquest, and comparison-driven campaigns that support active sales conversations, late-stage acceleration, and pipeline expansion. Sales Activation and Follow Through Partner closely with Sales to ensure campaigns translate into action. Provide campaign context, positioning, and assets that help sales teams follow up effectively, personalize outreach, and advance opportunities created by campaigns. Pipeline and Revenue Focus Design campaigns with clear pipeline goals and success metrics. Partner with Ops, Marketing, and Sales to track contribution to MQLs, SQLs, pipeline value, conversion rates, and CAC. Use performance insights to continuously refine campaign strategy and execution. Campaign Operations and Project Management Manage timelines, dependencies, and stakeholders across multiple concurrent campaigns. Own campaign briefs, launch readiness, and cross-functional alignment to ensure campaigns ship on time, on brand, and with the right assets in place. AI-Enhanced Campaigning Use AI to accelerate audience research, campaign ideation, creative testing, personalization, and performance analysis. Continuously look for ways to increase campaign velocity and insight without adding operational complexity. You Might Be a Fit If You <ul> <li>Have 4 to 6+ years of experience leading integrated demand generation campaigns in B2B SaaS or a similar environment.</li> <li>Have built and owned campaign calendars tied directly to pipeline creation and revenue outcomes.</li> <li>Know how to plan and execute multi-touch campaigns that move buyers through the funnel, from first touch to sales handoff.</li> <li>Have experience with ABM, vertical campaigns, or sales-aligned demand programs focused on priority accounts or segments.</li> <li>Are comfortable running competitive and tactical campaigns that support active sales motions in fast-moving markets.</li> <li>Can manage agencies, timelines, and stakeholders while remaining hands-on in campaign planning and execution.</li> <li>Thrive in a high-autonomy environment with a strong bias toward shipping campaigns and learning from results.</li> <li>Actively use AI to improve speed, quality, and scale across campaign planning, creative iteration, and performance insight.</li> </ul> Bonus Points <ul> <li>Experience marketing to agencies, developers, or technical buyers.</li> <li>Familiarity with HubSpot, GA4, and pipeline or attribution reporting.</li> <li>Experience partnering closely with Sales on campaign design, follow-up, and opportunity progression.</li> <li>Strong instincts for what makes a campaign land, from positioning and timing through conversion and handoff.</li> </ul> What You’ll Work On Initially <ul> <li>Build and launch a quarterly campaign calendar aligned to Pressable’s highest-priority ICPs and sales needs.</li> <li>Run segmented demand and ABM-style campaigns focused on qualified pipeline creation.</li> <li>Lead a competitive campaign targeting priority win, win-back, or active evaluation opportunities.</li> <li>Launch a partner-led campaign tied to an upcoming integration and webinar series, with clear follow-through into pipeline.</li> <li>Establish repeatable processes for campaign planning, launch readiness, and performance review.</li> </ul> Why Join Pressable? This is your opportunity to build and run the campaign engine for a product with real momentum in the WordPress ecosystem. You'll work with a small, sharp team that values clarity, speed, and accountability, while operating within the broader Automattic family. This is a role where well-executed campaigns visibly influence pipeline, sales conversations, and growth. Salary range: $110,000 to $140,000 USD. Please note that while salary ranges are presented here in USD, we will pay in local currency. Location: Remote LI-Remote We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate. <a href="https://pressable.com/careers/">Perks & Benefits of Joining Pressable!</a> <ul> <li>Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).</li> <li>Matching 401(k) for US-based staff. </li> <li>Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).</li> <li>Work from home with home office setup and coworking allowances.</li> <li>Open vacation policy (no set number of days per year). </li> <li>Hardware and software, books or conferences that promote continued learning.</li> </ul> So, are you ready to embark on this thrilling WordPress adventure? We can’t wait to welcome you to the Pressable team and empower you to <a href="https://automattic.com/about/">make the web a better place</a>. Come join us in crafting an exceptional customer experience and revolutionizing the world of WordPress hosting. Apply now and let’s build something amazing together! #LI-RemoteAbout Automattic Now in <a href="https://timeline.automattic.com/">our 20th year</a>, we’re the people behind <a href="http://wordpress.com/">WordPress.com</a>, <a href="https://href.li/?http://woocommerce.com/">WooCommerce</a>, <a href="https://href.li/?https://www.tumblr.com/">Tumblr</a>, <a href="https://href.li/?http://simplenote.com/">Simplenote</a>, <a href="https://href.li/?http://jetpack.com/">Jetpack</a>, <a href="https://href.li/?http://longreads.com/">Longreads</a>, <a href="https://href.li/?https://dayoneapp.com/">Day One</a>, <a href="https://href.li/?https://www.pocketcasts.com/">PocketCasts</a>, <a href="https://www.beeper.com/">Beeper</a>, and more. We believe in making the web a better place. We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world. <a href="https://github.com/Automattic">We believe in Open Source</a>, and the vast majority of our work is available under the <a href="https://en.wikipedia.org/wiki/GNU_General_Public_License">GPL</a>. Automattic is a <a href="https://mostlovedworkplace.com/companies/automattic-inc/">Most Loved Company</a> and <a href="https://disabilityconfident.campaign.gov.uk/">Disability Confident Committed</a>. (<a href="https://happinessengineer.blog/2022/09/08/happiness-for-everyone-working-with-a-disability-at-automattic/">Here’s what that might mean for you</a>.) Learn more about our dedication to <a href="https://href.li/?https://automattic.com/diversity-and-inclusion/">diversity, equity, and inclusion</a> and our <a href="https://automattic.com/automattician-resource-groups/">Employee Resource Groups</a>. If you need disability-related accommodations during the application or interview process, please <a href="https://automattic.com/disability-related-accommodation-request/" target="_blank">fill out this form</a>. We are committed to ensuring an accessible hiring process for all candidates. To learn about how we handle your data, please review our <a href="https://automattic.com/privacy/" target="_blank">Privacy Policy</a>. You can track your application status and more at <a href="https://my.greenhouse.io/users/sign_in" target="_blank">MyGreenhouse</a>. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Automattic participates in the <a href="https://automattic.wordpress.com/wp-content/uploads/2026/01/e-verify_participation_poster_eng_es.pdf">E-Verify program</a> in certain locations, as required by law.

Apply Now

Remote Opportunity

Demand Generation Lead, Pressable

Q: What are the main requirements for the Demand Generation Lead, Pressable role?

Key requirements include: Own the campaign calendar across quarters., Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities., Design and execute targeted campaigns for agencies, developers, and mid-market buyers., and more.

Join Automattic as a senior professional working remotely from Worldwide. Explore the role, benefits, and apply in one place.

Demand Generation Lead, Pressable

Automattic(View Full Profile)

Full Time

$110k - $140k

9 months ago

About Pressable Pressable is a leading managed WordPress hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. As part of Automattic, we bring deep WordPress roots and technical excellence to every customer experience.

Worldwide

Remote readiness · 52/100

Marketing

Senior

WordPress

API

+5 more

Job Description

About Pressable

Pressable is a leading managed WordPress hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. As part of Automattic, we bring deep WordPress roots and technical excellence to every customer experience. With strong momentum in the mid-market and agency segments, we are investing in campaigns that create sustained pipeline growth and clear category differentiation.

About the Role

We are hiring a Demand Generation Manager to run Pressable’s campaign motion end to end. This role owns the campaign calendar and is accountable for turning priorities into coordinated, high-impact campaigns that create qualified pipeline for Sales.

This is a hands-on execution role built around momentum. You will plan and launch full-funnel campaigns across our priority segments, bringing together messaging, timing, and channels into clear market moments that drive awareness, engagement, and conversion. From competitive campaigns to ABM-style motions and partner launches, your work will shape how Pressable shows up in buying cycles and sales conversations.

You will collaborate closely with Product Marketing, Sales, Marketing Ops, and agency partners to ensure every campaign is focused, well orchestrated, and measurable. You will operate as an AI-native marketer, using AI to move faster from idea to launch, pressure-test creative and messaging, and extract insights that make each campaign stronger than the last.

Key Responsibilities

Campaign Strategy and Calendar Ownership
Own the campaign calendar across quarters. Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities. Ensure a steady drumbeat of campaigns that support pipeline creation and progression.

Segmented and ABM Campaigns
Design and execute targeted campaigns for agencies, developers, and mid-market buyers. Build ABM-style motions for high-value accounts and segments in partnership with Sales and Marketing, including account selection, messaging frameworks, and coordinated outreach across marketing and sales touchpoints.

Integrated Campaign Execution
Lead end-to-end execution of campaigns across paid media, email, content, landing pages, webinars, events, and sales enablement, in close collaboration with Growth and other channel owners. Define campaign strategy, messaging, and conversion paths while relying on partners and peers for channel execution. Ensure every campaign launches with cohesive messaging, clear calls to action, and a strong path to pipeline.

Competitive and Tactical Campaigns
Plan and run competitive campaigns that position Pressable clearly against key alternatives. Execute win-back, conquest, and comparison-driven campaigns that support active sales conversations, late-stage acceleration, and pipeline expansion.

Sales Activation and Follow Through
Partner closely with Sales to ensure campaigns translate into action. Provide campaign context, positioning, and assets that help sales teams follow up effectively, personalize outreach, and advance opportunities created by campaigns.

Pipeline and Revenue Focus
Design campaigns with clear pipeline goals and success metrics. Partner with Ops, Marketing, and Sales to track contribution to MQLs, SQLs, pipeline value, conversion rates, and CAC. Use performance insights to continuously refine campaign strategy and execution.

Campaign Operations and Project Management
Manage timelines, dependencies, and stakeholders across multiple concurrent campaigns. Own campaign briefs, launch readiness, and cross-functional alignment to ensure campaigns ship on time, on brand, and with the right assets in place.

AI-Enhanced Campaigning
Use AI to accelerate audience research, campaign ideation, creative testing, personalization, and performance analysis. Continuously look for ways to increase campaign velocity and insight without adding operational complexity.

You Might Be a Fit If You

Have 4 to 6+ years of experience leading integrated demand generation campaigns in B2B SaaS or a similar environment.
Have built and owned campaign calendars tied directly to pipeline creation and revenue outcomes.
Know how to plan and execute multi-touch campaigns that move buyers through the funnel, from first touch to sales handoff.
Have experience with ABM, vertical campaigns, or sales-aligned demand programs focused on priority accounts or segments.
Are comfortable running competitive and tactical campaigns that support active sales motions in fast-moving markets.
Can manage agencies, timelines, and stakeholders while remaining hands-on in campaign planning and execution.
Thrive in a high-autonomy environment with a strong bias toward shipping campaigns and learning from results.
Actively use AI to improve speed, quality, and scale across campaign planning, creative iteration, and performance insight.

Bonus Points

Experience marketing to agencies, developers, or technical buyers.
Familiarity with HubSpot, GA4, and pipeline or attribution reporting.
Experience partnering closely with Sales on campaign design, follow-up, and opportunity progression.
Strong instincts for what makes a campaign land, from positioning and timing through conversion and handoff.

What You’ll Work On Initially

Build and launch a quarterly campaign calendar aligned to Pressable’s highest-priority ICPs and sales needs.
Run segmented demand and ABM-style campaigns focused on qualified pipeline creation.
Lead a competitive campaign targeting priority win, win-back, or active evaluation opportunities.
Launch a partner-led campaign tied to an upcoming integration and webinar series, with clear follow-through into pipeline.
Establish repeatable processes for campaign planning, launch readiness, and performance review.

Why Join Pressable?

This is your opportunity to build and run the campaign engine for a product with real momentum in the WordPress ecosystem. You'll work with a small, sharp team that values clarity, speed, and accountability, while operating within the broader Automattic family. This is a role where well-executed campaigns visibly influence pipeline, sales conversations, and growth.

Salary range: $110,000 to $140,000 USD. Please note that while salary ranges are presented here in USD, we will pay in local currency.

Location: Remote LI-Remote

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.

Perks & Benefits of Joining Pressable!

Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
Matching 401(k) for US-based staff.
Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
Work from home with home office setup and coworking allowances.
Open vacation policy (no set number of days per year).
Hardware and software, books or conferences that promote continued learning.

So, are you ready to embark on this thrilling WordPress adventure? We can’t wait to welcome you to the Pressable team and empower you to make the web a better place. Come join us in crafting an exceptional customer experience and revolutionizing the world of WordPress hosting. Apply now and let’s build something amazing together! #LI-Remote

About Automattic

Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, Beeper, and more. We believe in making the web a better place.

We’re a distributed company with more than 1400 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.

We believe in Open Source, and the vast majority of our work is available under the GPL. Automattic is a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

If you need disability-related accommodations during the application or interview process, please fill out this form. We are committed to ensuring an accessible hiring process for all candidates.

To learn about how we handle your data, please review our Privacy Policy.

You can track your application status and more at MyGreenhouse.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Automattic participates in the E-Verify program in certain locations, as required by law.

Requirements

Own the campaign calendar across quarters.
Plan, prioritize, and sequence campaigns based on ICP focus, product priorities, sales needs, and market opportunities.
Design and execute targeted campaigns for agencies, developers, and mid-market buyers.
Build ABM-style motions for high-value accounts and segments in partnership with Sales and Marketing.
Lead end-to-end execution of campaigns across paid media, email, content, landing pages, webinars, events, and sales enablement.
Define campaign strategy, messaging, and conversion paths while relying on partners and peers for channel execution.
Ensure every campaign launches with cohesive messaging, clear calls to action, and a strong path to pipeline.

Benefits

401k Matching
Flexible Hours
Gym Membership
Health Insurance
Home Office Budget
Learning Budget
Paid Time Off
Remote Work

Skills

WordPress

API

Machine Learning

Marketing Automation

Paid Media

Email Marketing

Content Creation

Ready to Apply?

Join Automattic today

Salary Range

$110k - $140k

Posted 9 months ago

Explore more remote openings

Browse fresh listings from our global community of remote-friendly teams.

Senior Application Security Engineer

MBL Technologies

Full Time

17 hours ago

MBL Technologies, Inc. offers a diverse set of management and technology consulting services to Federal government and commercial markets. Our solutions are tailored to support each client’s mission, accounting for their unique needs and operating environments to ensure success.

United States

Engineering

Security Engineering

Senior

Static Application Security Testing

Dynamic Application Security Testing

Veracode

+5 more

Senior Application Security Engineer

MBL Technologies

Full Time

17 hours ago

United States

Engineering

Security Engineering

Senior

Static Application Security Testing

Dynamic Application Security Testing

Veracode

+5 more

Corporate Recruiter LATAM Contractor

Wetherill Associates Inc

Full Time

17 hours ago

Join WAI’s Global Growth Journey WAI is growing—and we are looking for a talented Corporate Recruiter to help us build the teams that will shape our future.

United States

Design

Product Design

Senior

full-cycle recruitment

Sourcing strategies

Candidate Screening

+5 more

Corporate Recruiter LATAM Contractor

Wetherill Associates Inc

Full Time

17 hours ago

Join WAI’s Global Growth Journey WAI is growing—and we are looking for a talented Corporate Recruiter to help us build the teams that will shape our future.

United States

Design

Product Design

Senior

full-cycle recruitment

Sourcing strategies

Candidate Screening

+5 more

E-Commerce Developer

Aradius Group

Full Time

19 hours ago

E-Commerce Developer – Job Description At Aradius Group, we’re continuing to expand how we help clients manage, order, and distribute their print and marketing materials through customized e-commerce solutions.

United States

Engineering

Backend Engineering

Mid

HTML

CSS

Front-end development

+5 more

Caregiver Operations & Support Specialist

ACCRA Management Group LLC

Full Time

$0.022k - $0.023k

20 hours ago

At Accra, our mission is to improve lives by providing individualized homecare services and support to people living at home. We foster an environment where every employee is respected, celebrated, and encouraged to bring their whole self to work. Why Work at Accra?

United States

Operations

Entry

Payroll processing

Data entry

Customer Service

+5 more

Application Developer

TRILLIUM HEALTH RESOURCES

Full Time

$92.776k - $114.061k

20 hours ago

Pay Plan Title: Application Developer Working Title: Application Developer Position Number: 13029 FLSA Status: Exempt Posting Salary Range: $92,776 - $114,061 Office Location: Remote within the United States.

United States

Engineering

Backend Engineering

Senior

Power Platform

Power Apps

Power Automate

+5 more

Associate Director, Scientific Communications

Edgewise Therapeutics

Full Time

$175k - $205k

20 hours ago

At Edgewise, we are focused on advancing novel, muscle-targeted therapeutics for serious cardiovascular and cardiometabolic conditions with significant unmet need.

United States

Engineering

Backend Engineering

Senior

Scientific Communications

Medical Writing

Medical Affairs

+5 more

Senior Embedded Software Engineer

Quest Defense Systems & Solutions, Inc.

Full Time

$130k - $155k

20 hours ago

Engineers are the reason we exist—they’re the core of who we are. We don’t just build technology; we engineer the future. From next-gen aerospace to cutting-edge defense systems, our teams power the solutions that drive innovation, tackle mission-critical challenges, and keep people safe.

Worldwide

Engineering

Backend Engineering

Senior

Embedded software development

Object-Oriented Design

+5 more

Embedded Software Engineer

Quest Defense Systems & Solutions, Inc.

Full Time

$110k - $145k

20 hours ago

Worldwide

Engineering

Backend Engineering

Mid

Embedded software development

Object-Oriented Design

+5 more

Embedded Software Engineer

Quest Defense Systems & Solutions, Inc.

Full Time

$110k - $145k

20 hours ago

Worldwide

Engineering

Backend Engineering

Mid

Embedded software development

Object-Oriented Design

+5 more

New Business Account Executive (Dutch market)

Vivid

Full Time

€100k - €120k

20 hours ago

About The Role Vivid Money is redefining how modern corporates, holding structures, and financial institutions manage and optimize their capital. From institutional-grade Treasury products (high-yield Interest Accounts, Money Market Funds, and ETFs) to multi-currency infrastructure and FX…

Spain

Sales

Account Executive

Senior

B2B Sales

Institutional sales

Financial Services

+5 more