Is the Product Marketing Manager position at Avvoka fully remote?

Yes, this Product Marketing Manager position at Avvoka is a remote position. The role is available for candidates in United Kingdom.

Is this a full-time or part-time Product Marketing Manager role?

This is a full-time Product Marketing Manager position at Avvoka.

What are the main requirements for the Product Marketing Manager role?

Key requirements include: Build the product marketing function from scratch, Develop positioning, messaging, and competitive strategy, Collaborate with CMO, Head of Product, Sales, and Customer Success, and more.

What benefits does Avvoka offer for this position?

Avvoka offers the following benefits: Flexible Hours, Gym Membership, Health Insurance, Home Office Budget, Learning Budget, Paid Time Off, Remote Work, Wellness Programs.

How do I apply for the Product Marketing Manager position at Avvoka?

You can apply for this Product Marketing Manager position by clicking the "Apply Now" button on this page, which will take you to Avvoka's application portal.

Product Marketing Manager at Avvoka

United Kingdom

<h2>We’re Avvoka</h2>We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.<h2>Why join us</h2>This is Avvoka’s first dedicated Product Marketing hire - a rare opportunity to work with the Chief Marketing Office to build the function from scratch at a company with genuine product-market fit, a complex enterprise customer base, and serious momentum.Until now, product marketing has been shared across Product, Marketing, and Sales. This role exists because we’ve reached a stage where we need a specialist who can sit at the intersection of those teams - translating what we build into why it matters, and making sure that message lands with the right people at the right time.You’ll shape positioning, messaging, launches, and competitive strategy for a product that’s already trusted by the world’s most demanding legal teams. You’ll work closely with the CMO, Head of Product, Sales, and Customer Success to ensure Avvoka’s story is as strong as the product behind it.If you enjoy building something from the ground up, thrive at the intersection of product and marketing, and want real ownership in a scaling legaltech company, this role offers exceptional scope and impact.<h2>The role</h2>We’re hiring a Product Marketing Manager to be the connective tissue between what Avvoka builds and how the market experiences it.You’ll act as the public voice of the product – orchestrating the positioning, competitive intelligence, and sales enablement. You’ll sit at the intersection of Product, Marketing, Customer Success, and Sales, ensuring that every feature, launch, and story is communicated in a way that drives adoption, retention, and revenue.This is both a strategic and hands-on role: helping define the narrative at a company level while executing launches, writing content, and arming the Sales and Customer Success team with what they need to win.<h2>Role details</h2><ul> <li>Department: Marketing</li> <li>Reports to: CMO (with a dotted line to Head of Product)</li> <li>Direct Reports: None - this is an individual contributor role</li> <li>Location: London, Waterloo / flexible WFH allowance</li> <li>Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break</li> <li>Compensation: Competitive, based on experience</li> <li>Start Date: Flexible - we’d love you to join soon</li> </ul><h2>What you’ll do</h2>Positioning & Messaging<ul> <li>Own Avvoka’s product positioning and messaging - ensuring it resonates with enterprise buyers, legal teams, and end users across markets.</li> <li>Develop clear, compelling narratives for each product area, including AI-powered features, automation workflows, and the broader platform story.</li> <li>Continuously refine messaging based on customer feedback, win/loss analysis, and competitive shifts.</li> </ul>Go-to-Market & Product Launches<ul> <li>Coordinating and executing end-to-end go-to-market planning for new features, product updates, and major releases - coordinating across Product, Marketing, Sales, and Customer Success.</li> <li>Define launch tiers, timelines, and channel strategies to maximise adoption and market impact.</li> <li>Create release collateral: blog posts, one-pagers, demo scripts, email sequences, social content, and internal enablement materials.</li> </ul>Sales Enablement<ul> <li>Build and maintain the sales enablement toolkit - battle cards, competitive comparisons, objection-handling guides, pitch decks, and case studies.</li> <li>Partner closely with the Sales team to understand deal dynamics, buyer personas, and where product marketing can accelerate pipeline.</li> <li>Support key sales cycles with tailored messaging, product narratives, and roadmap clarity.</li> </ul>Competitive & Market Intelligence<ul> <li>Monitor and analyse the competitive landscape in legal tech and document drafting, keeping the business informed and strategically sharp.</li> <li>Produce regular competitive intelligence briefings and translate insights into actionable positioning updates.</li> <li>Identify market trends and whitespace opportunities to inform product strategy and commercial priorities.</li> </ul>Customer & Market Insight<ul> <li>Develop and maintain buyer personas and journey maps for Avvoka’s core segments: law firms and in-house legal teams.</li> <li>Capture and amplify customer stories - turning real-world outcomes into compelling case studies, testimonials, and reference content.</li> <li>Work with Customer Success to understand adoption patterns, customer language, and the value drivers that resonate most.</li> </ul>Content & Thought Leadership<ul> <li>Collaborate with the Marketing team to produce high-quality content that positions Avvoka as a category leader: webinars, whitepapers, blog posts, and speaking opportunities.</li> <li>Help shape Avvoka’s point of view on AI in legal drafting technology and ensure it is consistently communicated across all channels.</li> <li>Support event strategy and conference participation with compelling product narratives and demo content.</li> </ul><h2>What success looks like</h2>To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)<ul> <li>Clear, differentiated product positioning that is consistently used across Sales, Marketing, and Customer Success.</li> <li>Well-executed product release launches that drive measurable adoption, pipeline, and market awareness.</li> <li>A sales enablement toolkit that the commercial team actively uses and credits with improving deal outcomes.</li> <li>Competitive intelligence that is timely, actionable, and embedded in day-to-day decision-making.</li> <li>Strong cross-functional relationships - you are the person Product, Sales, and Marketing turn to when they need to connect the dots.</li> <li>A growing library of customer evidence - case studies, testimonials, and reference stories that support the sales cycle.</li> </ul><h2>What you’ll bring</h2>The ideal candidate would have:<ul> <li>3–6+ years of experience in product marketing, ideally within B2B SaaS or enterprise software.</li> <li>Proven ability to craft compelling positioning and messaging for technical or complex products.</li> <li>Experience leading go-to-market launches end-to-end, from strategy through to execution and measurement.</li> <li>Strong commercial instinct - you understand how product marketing drives pipeline, conversion, and retention.</li> <li>Excellent writing and storytelling skills, with the ability to translate technical capabilities into clear customer value.</li> <li>Comfort operating cross-functionally across Product, Sales, Marketing, and Customer Success.</li> <li>A self-starter mindset - you’re energised by building something new rather than inheriting an existing playbook.</li> </ul>Bonus points if:<ul> <li>Experience in legal tech, document drafting or workflow automation.</li> <li>Prior experience marketing AI-powered or automation products.</li> <li>Experience supporting international growth, particularly across UK and US markets.</li> <li>Familiarity with sales-led and product-led growth motions in enterprise SaaS.</li> <li>Experience helping define category narrative or thought leadership in B2B SaaS.</li> <li>Have any form of legal background.</li> </ul>Core attributes we value across all roles:<ul> <li>Adaptability in dynamically evolving settings</li> <li>A proactive, solution-focused mindset with ownership</li> <li>A collaborative spirit, supporting and mentoring others</li> </ul>💡 If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.<h2>Our hiring process</h2><ol> <li>CV Review: Our People team reviews all applications carefully.</li> <li>Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.</li> <li>Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.</li> <li>Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.</li> <li>Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.</li> </ol>We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.<h2>What we offer</h2><ul> <li>Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements</li> <li>Private health insurance through VitalityHealth (post-probation), including discounted gym memberships</li> <li>Access to WeWork amenities (coffee, community events, modern workspaces)</li> <li>Summer Fridays - finish early every other Friday in July and August</li> <li>Monthly socials and quarterly team events</li> <li>Annual learning and development budget</li> <li>Home office IT allowance</li> <li>25 days’ annual leave plus public holidays</li> <li>Company pension scheme</li> <li>Right to request flexible working arrangements</li> <li>A collaborative, transparent company culture with real opportunities for growth</li> </ul><h2>Equal opportunities</h2>We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.

Apply Now

Remote Opportunity

Product Marketing Manager

Join Avvoka as a mid professional working remotely from United Kingdom. Explore the role, benefits, and apply in one place.

Product Marketing Manager

Avvoka

Full Time

$80,000 - $120,000*

8 months ago

We’re AvvokaWe building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control.

United Kingdom

Marketing

Mid

Product Marketing

Positioning

Messaging

+5 more

Job Description

We’re Avvoka

We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.

Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.

We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.

Why join us

This is Avvoka’s first dedicated Product Marketing hire - a rare opportunity to work with the Chief Marketing Office to build the function from scratch at a company with genuine product-market fit, a complex enterprise customer base, and serious momentum.

Until now, product marketing has been shared across Product, Marketing, and Sales. This role exists because we’ve reached a stage where we need a specialist who can sit at the intersection of those teams - translating what we build into why it matters, and making sure that message lands with the right people at the right time.

You’ll shape positioning, messaging, launches, and competitive strategy for a product that’s already trusted by the world’s most demanding legal teams. You’ll work closely with the CMO, Head of Product, Sales, and Customer Success to ensure Avvoka’s story is as strong as the product behind it.

If you enjoy building something from the ground up, thrive at the intersection of product and marketing, and want real ownership in a scaling legaltech company, this role offers exceptional scope and impact.

The role

We’re hiring a Product Marketing Manager to be the connective tissue between what Avvoka builds and how the market experiences it.

You’ll act as the public voice of the product – orchestrating the positioning, competitive intelligence, and sales enablement. You’ll sit at the intersection of Product, Marketing, Customer Success, and Sales, ensuring that every feature, launch, and story is communicated in a way that drives adoption, retention, and revenue.

This is both a strategic and hands-on role: helping define the narrative at a company level while executing launches, writing content, and arming the Sales and Customer Success team with what they need to win.

Role details

Department: Marketing
Reports to: CMO (with a dotted line to Head of Product)
Direct Reports: None - this is an individual contributor role
Location: London, Waterloo / flexible WFH allowance
Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break
Compensation: Competitive, based on experience
Start Date: Flexible - we’d love you to join soon

What you’ll do

Positioning & Messaging

Own Avvoka’s product positioning and messaging - ensuring it resonates with enterprise buyers, legal teams, and end users across markets.
Develop clear, compelling narratives for each product area, including AI-powered features, automation workflows, and the broader platform story.
Continuously refine messaging based on customer feedback, win/loss analysis, and competitive shifts.

Go-to-Market & Product Launches

Coordinating and executing end-to-end go-to-market planning for new features, product updates, and major releases - coordinating across Product, Marketing, Sales, and Customer Success.
Define launch tiers, timelines, and channel strategies to maximise adoption and market impact.
Create release collateral: blog posts, one-pagers, demo scripts, email sequences, social content, and internal enablement materials.

Sales Enablement

Build and maintain the sales enablement toolkit - battle cards, competitive comparisons, objection-handling guides, pitch decks, and case studies.
Partner closely with the Sales team to understand deal dynamics, buyer personas, and where product marketing can accelerate pipeline.
Support key sales cycles with tailored messaging, product narratives, and roadmap clarity.

Competitive & Market Intelligence

Monitor and analyse the competitive landscape in legal tech and document drafting, keeping the business informed and strategically sharp.
Produce regular competitive intelligence briefings and translate insights into actionable positioning updates.
Identify market trends and whitespace opportunities to inform product strategy and commercial priorities.

Customer & Market Insight

Develop and maintain buyer personas and journey maps for Avvoka’s core segments: law firms and in-house legal teams.
Capture and amplify customer stories - turning real-world outcomes into compelling case studies, testimonials, and reference content.
Work with Customer Success to understand adoption patterns, customer language, and the value drivers that resonate most.

Content & Thought Leadership

Collaborate with the Marketing team to produce high-quality content that positions Avvoka as a category leader: webinars, whitepapers, blog posts, and speaking opportunities.
Help shape Avvoka’s point of view on AI in legal drafting technology and ensure it is consistently communicated across all channels.
Support event strategy and conference participation with compelling product narratives and demo content.

What success looks like

To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)

Clear, differentiated product positioning that is consistently used across Sales, Marketing, and Customer Success.
Well-executed product release launches that drive measurable adoption, pipeline, and market awareness.
A sales enablement toolkit that the commercial team actively uses and credits with improving deal outcomes.
Competitive intelligence that is timely, actionable, and embedded in day-to-day decision-making.
Strong cross-functional relationships - you are the person Product, Sales, and Marketing turn to when they need to connect the dots.
A growing library of customer evidence - case studies, testimonials, and reference stories that support the sales cycle.

What you’ll bring

The ideal candidate would have:

3–6+ years of experience in product marketing, ideally within B2B SaaS or enterprise software.
Proven ability to craft compelling positioning and messaging for technical or complex products.
Experience leading go-to-market launches end-to-end, from strategy through to execution and measurement.
Strong commercial instinct - you understand how product marketing drives pipeline, conversion, and retention.
Excellent writing and storytelling skills, with the ability to translate technical capabilities into clear customer value.
Comfort operating cross-functionally across Product, Sales, Marketing, and Customer Success.
A self-starter mindset - you’re energised by building something new rather than inheriting an existing playbook.

Bonus points if:

Experience in legal tech, document drafting or workflow automation.
Prior experience marketing AI-powered or automation products.
Experience supporting international growth, particularly across UK and US markets.
Familiarity with sales-led and product-led growth motions in enterprise SaaS.
Experience helping define category narrative or thought leadership in B2B SaaS.
Have any form of legal background.

Core attributes we value across all roles:

Adaptability in dynamically evolving settings
A proactive, solution-focused mindset with ownership
A collaborative spirit, supporting and mentoring others

💡 If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.

Our hiring process

CV Review: Our People team reviews all applications carefully.
Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.

We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.

What we offer

Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements
Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
Access to WeWork amenities (coffee, community events, modern workspaces)
Summer Fridays - finish early every other Friday in July and August
Monthly socials and quarterly team events
Annual learning and development budget
Home office IT allowance
25 days’ annual leave plus public holidays
Company pension scheme
Right to request flexible working arrangements
A collaborative, transparent company culture with real opportunities for growth

Equal opportunities

We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.

Requirements

Build the product marketing function from scratch
Develop positioning, messaging, and competitive strategy
Collaborate with CMO, Head of Product, Sales, and Customer Success
Orchestrate launches and sales enablement
Act as public voice of the product
Communicate with key stakeholders
Drive adoption, retention, and revenue

Benefits

Flexible Hours
Gym Membership
Health Insurance
Home Office Budget
Learning Budget
Paid Time Off
Remote Work
Wellness Programs

Skills

Product Marketing

Positioning

Messaging

Sales Enablement

Content Creation

Launches

Competitive Strategy

Public Voice

About AI-Estimated Salary

The salary range shown was not provided by the employer. Our AI has estimated it based on the job title, required experience, location, and industry standards (confidence: 80%). This estimate should be used as a general guide only and may not reflect the actual compensation. Always confirm salary details directly with the employer during the application process.

Ready to Apply?

Join Avvoka today

Salary Range (AI-Estimated)*

$80,000 - $120,000

80% confidence

Posted 8 months ago

More Marketing roles you might like

Discover similar opportunities from companies that are also hiring remotely.

Marketing Events Account Lead

Crowe Advisory LLC

Full Time

$63.7k - $133.4k

16 hours ago

Your Journey at Crowe Starts Here: At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you’re trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career.

United States

Marketing

Growth Marketing

Senior

Event Management

Project Management

Budget Management

+5 more

Explore more remote openings

Browse fresh listings from our global community of remote-friendly teams.

Mortgage Processor

American National Bank & Trust

Full Time

11 hours ago

GENERAL DESCRIPTION : The Mortgage Processor is responsible for processing residential real estate loans from application through closing while ensuring compliance with Bank policies, investor guidelines, and applicable federal and state regulations.

United States

Engineering

Backend Engineering

Mid

Mortgage processing

Loan Origination Systems

Regulatory Compliance

+5 more

Senior Communications Specialist

Vistra Communications

Full Time

13 hours ago

Vistra is seeking a Senior Communications Specialist to analyze, develop, and execute written/visual communication content related to suicide prevention, intervention, and postvention.

United States

Engineering

Backend Engineering

Staff

Strategic Communications

Public affairs

Marketing

+5 more

Area Sales Manager - Pacific Northwest

Bidadoo Inc

Full Time

$60k - $80k

14 hours ago

The Area Sales Manager for Pacific Northwest, ideally based in Washington or Oregon will play a key role in managing existing accounts, acquiring new customers, and serving as a trusted consultant.

United States

Sales

Account Executive

Mid

Sales

Outside Sales

Lead Generation

+5 more

Account Executive

Leading Edge Administrators LLC

Full Time

$80k - $100k

14 hours ago

This position offers the flexibility to work remotely. However, candidates located near our offices in Wall Street, Brooklyn or Tampa are preferred, as proximity to these locations may be beneficial for occasional in-person collaboration.

United States

Sales

Account Executive

Senior

Account Management

Sales

Healthcare Insurance

+5 more

Senior Site Reliability Engineer Lead

Akamai

Full Time

$121.4k - $218.6k

15 hours ago

Do you have a passion for cutting edge technologies and tackling system problems? Are you a self-starting professional who thrives in a dynamic environment? Join our highly skilled Site Reliability team!

United States

Engineering

DevOps / SRE

Senior

Site reliability engineering

Linux

Hardware architecture

+5 more

Channel Account Manager

CoreView

Full Time

15 hours ago

About CoreView CoreView is the global leader in Microsoft 365 (M365) tenant resilience, serving over 23 million users worldwide. We empower the world’s leading organizations to master the complexity of Microsoft M365.

United States

Engineering

Backend Engineering

Mid

Channel Management

SaaS

Microsoft 365

+5 more

Staff Data Scientist

Boulevard

Full Time

$164k - $205k

15 hours ago

Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

United States

Data

Data Science

Senior

Data Science

Product Analytics

SQL

+5 more

Staff Data Scientist

Boulevard

Full Time

$164k - $205k

15 hours ago

United States

Data

Data Science

Senior

Data Science

Product Analytics

SQL

+5 more

AI Product Lead, AI Experience & Quality

Flodesk

Full Time

$150k - $200k

15 hours ago

Flodesk is recognized in the Inc 5000 as one of the world's fastest-growing email marketing companies, built to help entrepreneurs sell online and design emails that people love to get.

Worldwide

Machine Learning

Senior

AI product management

Prompt Engineering

LLM Evaluation

+5 more

Senior Applied AI Engineer, Agent Quality & Evaluations

Flodesk

Full Time

$150k - $250k

15 hours ago

Flodesk is recognized in the Inc 5000 as one of the world's fastest-growing email marketing companies, built to help entrepreneurs sell online and design emails that people love to get.

Worldwide

Machine Learning

Senior

Python

TypeScript

LLM

+5 more

Remote Phone Fundraiser – Use Your Voice to Make a Difference

Public Outreach Consultancy Inc

Full Time

$0.019k - $0.024k

15 hours ago

Remote Phone Fundraiser – Use Your Voice to Make a Difference | $19–$24/hr Work remotely. Build real connections. Fundraise for causes that matter. Are you someone who can talk to almost anyone, tell a great story, and get genuinely excited about something you care about?

United States

Engineering

Backend Engineering

Entry

Communication

Storytelling

fundraising

+5 more

Solutions Engineer

Yuno

Full Time

16 hours ago

Remote, Latam, Full Time, Individual Contributor, +4 years of experience Who We Are At Yuno, we are building the payment infrastructure that allows all companies to participate in the global market.

Mexico

France

Engineering

Backend Engineering

Mid

Solutions engineering

Technical implementation

REST APIs

+5 more