Sales Development Representative Manager at Avvoka

United Kingdom

<h2><strong>We’re Avvoka</strong></h2><p>We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.</p><p>Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.</p><p>We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.</p><h2><span><strong>Why join us</strong></span></h2><p>This is a high-impact role for a people first, execution focused SDR Manager who thrives on coaching, operational excellence, and building predictable pipeline in an enterprise sales environment.</p><p>You’ll own the day-to-day performance, development, and scalability of Avvoka’s SDR function, translating enterprise GTM strategy into consistent, high quality pipeline. Working closely with the Enterprise Sales Manager, you’ll have real ownership over how the SDR team operates, how success is measured, and how the function evolves as the business scales.</p><h2><span><strong>Role details</strong></span></h2><ul> <li><p><span><strong>Department: </strong>Growth</span></p></li> <li><p><span><strong>Track:</strong> Manager</span></p></li> <li><p><span><strong>Reports to:</strong> Enterprise Sales Manager</span></p></li> <li><p><span><strong>Direct Reports: </strong>SDR team</span></p></li> <li><p><span><strong>Location:</strong> Hybrid with flexible WFH allowances, WeWork Waterloo</span></p></li> <li><p><span><strong>Working Hours:</strong> Generally 9:00–17:30 GMT, with 1 hour’s lunch break</span></p></li> <li><p><span><strong>Compensation:</strong> Competitive, based on experience</span></p></li> <li><p><span><strong>Start Date:</strong> Flexible — we’d love you to join soon</span></p></li> </ul><h2><strong>What you’ll do</strong></h2><h3><strong>Lead &amp; Develop the SDR Team</strong></h3><ul> <li><p>Own the day to day management of the SDR team, setting clear expectations, priorities and standards</p></li> <li><p><span> </span>Coach SDRs through regular 1:1s, call reviews, and feedback to improve effectiveness</p></li> <li><p>Drive performance management, career progression, and individual development plans</p></li> <li><p>Foster a high performance, accountable and collaborative team culture</p></li> </ul><h3><strong>Execute Enterprise SDR Strategy</strong></h3><ul> <li><p><span> </span>Deliver against the enterprise SDR strategy defined by the Enterprise Sales Manager</p></li> <li><p>Ensure consistent execution of outbound motions across target enterprise accounts</p></li> <li><p>Responsibility for curating high impact messaging and building scripts and materials to assist the SDR team drive successful outputs</p></li> <li><p>Maintain high quality standards for meeting setting, account research, and meeting quality with correct ICP</p></li> <li><p><span> </span>Ensure team providing detailed handovers to Account Executives</p></li> </ul><h3><strong>Own Performance, KPIs &amp; Pipeline Contribution</strong></h3><ul> <li><p>Own SDR sourced pipeline targets and performance against agreed KPIs</p></li> <li><p><span> </span>Track, analyse and improve key metrics including activity, conversion rates and pipeline quality</p></li> <li><p><span> </span>Report on SDR performance and pipeline contribution with clarity and accuracy</p></li> <li><p>Identify performance gaps early and take action to address them</p></li> </ul><h3><strong>Enable Cross-Functional Alignment</strong></h3><ul> <li><p>Work closely with AEs to ensure smooth handover and alignment on target accounts</p></li> <li><p>Partner with Marketing and RevOps to support campaigns, tooling, and process adherence</p></li> <li><p>Provide frontline feedback on what’s working and where execution can improve</p></li> </ul><p> <strong>Build a Scalable SDR Function</strong></p><ul> <li><p><span> </span>Improve and document SDR processes, playbooks and best practices</p></li> <li><p><span> </span>Partner with Sales and Marketing on ICP definition, messaging, and campaign execution</p></li> <li><p>Support hiring, onboarding, and ramping of new SDRs as the team grows</p></li> <li><p>Continuously refine tooling, workflows, and reporting to support scale</p></li> </ul><h2><strong>What success looks like</strong></h2><p>To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)</p><ul> <li><p>A consistently high-performing SDR team hitting pipeline contribution targets</p></li> <li><p>Improved meeting-to-opportunity conversion and enterprise deal quality</p></li> <li><p>Clear, repeatable outbound and inbound motions across priority accounts</p></li> <li><p>SDRs who are well-coached, motivated, and progressing in their careers</p></li> <li><p><span> </span>A predictable, scalable SDR engine that supports Avvoka’s growth ambitions</p></li> </ul><h2><strong>What you’ll bring</strong></h2><p>The ideal candidate would have:</p><ul> <li><p>Proven experience managing SDRs in a B2B SaaS environment, ideally selling to enterprise customers</p></li> <li><p>Strong coaching, performance management, and people leadership skills</p></li> <li><p>Experience owning SDR KPIs, pipeline contribution, and reporting</p></li> <li><p>Comfortable operating in complex, high-value sales cycles</p></li> <li><p>Data-driven mindset with a focus on continuous improvement</p></li> </ul><p><strong>It would be nice if you had:</strong></p><p>• Experience in legal tech, professional services, or complex regulated industries</p><p>• Background in scaling or formalising SDR functions within a growing business</p><p><strong>Core attributes we value across all roles:</strong></p><ul> <li><p>Adaptability in dynamically evolving settings</p></li> <li><p>A proactive, solution-focused mindset with ownership</p></li> <li><p>A collaborative spirit, supporting and mentoring others</p></li> </ul><p><em>💡 If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.</em></p><h2><strong>Our hiring process</strong></h2><ol> <li><p><strong>CV Review:</strong> Our People team reviews all applications carefully.</p></li> <li><p><strong>Screening Call (15m):</strong> A quick virtual chat with our People team to learn more about you and answer any initial questions.</p></li> <li><p><strong>Stage 1 – Assessment Interview (30–45m):</strong> A virtual assessment interview with the Hiring Manager focused on your experience and approach.</p></li> <li><p><strong>Stage 2 – Senior Interview (for senior roles):</strong> An additional conversation with members of the leadership team.</p></li> <li><p><strong>Meet the Team:</strong> Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.</p></li> </ol><p>We aim to make an offer to the successful candidate within a month of application, but this will vary by role and seniority.</p><h2>What we offer</h2><ul> <li><p>Hybrid with flexible WFH allowances - Choose your days in office based on operational requirements</p></li> <li><p>Private health insurance through VitalityHealth (post-probation), including discounted gym memberships</p></li> <li><p>Access to WeWork amenities (coffee, community events, modern workspaces)</p></li> <li><p>Summer Fridays - finish early every other Friday in July and August</p></li> <li><p>Monthly socials and quarterly team events</p></li> <li><p>Annual learning and development budget</p></li> <li><p>Home office IT allowance</p></li> <li><p>25 days’ annual leave plus public holidays</p></li> <li><p>Company pension scheme</p></li> <li><p>Right to request flexible working arrangements</p></li> <li><p>A collaborative, transparent company culture with real opportunities for growth</p></li> </ul><h2>Equal opportunities</h2><p>We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds, identities, and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process. </p>