CRM &amp; Lifecycle Specialist (Marketing &amp; Growth) at Banco Covalto

Mid

Lifecycle Marketing

CRM

Marketing Automation

+5 more

Job Description

¡ÚNETE A COVALTO | EL BANCO DEL FUTURO, HOY! 🚀 En Covalto estamos transformando la banca para las PyMEs en México con tecnología, datos y soluciones financieras innovadoras. Hoy buscamos a nuestro próximo: 📈CRM & Lifecycle Specialist (Marketing & Growth) 🌎

Modalidad: 100% remoto desde Colombia 🎯 ¿Cuál será tu misión? Diseñar, ejecutar y optimizar estrategias de lifecycle marketing que impulsen la activación, retención y monetización de usuarios, generando impacto directo en el crecimiento del negocio. 🚀 ¿Qué harás en este rol? 📌

Estrategia de Lifecycle: Diseñar estrategias de onboarding, activación, retención y re-engagement para optimizar la experiencia del usuario a lo largo de todo su ciclo de vida. 📌 Automatización de

Customer Journeys: Crear y optimizar flujos automatizados en canales como email, push, SMS y WhatsApp. 📌 Segmentación

Inteligente: Construir audiencias basadas en comportamiento del usuario y datos de producto para personalizar campañas. 📌 Optimización de

Revenue: Identificar oportunidades de upsell, cross-sell y revenue expansion. 📌 Análisis de

Comportamiento: Analizar funnels de usuario (activación, engagement y churn) para detectar oportunidades de mejora. 📌 Experimentación

Continua: Diseñar y ejecutar experimentos y pruebas A/B para mejorar conversión y retención. 📌

Trabajo Cross-Functional: Colaborar con equipos de Growth, Performance, Producto y Data para optimizar el ciclo completo del usuario. 🔎¿Qué buscamos? 🎓 Mínimos: ✔️ Licenciatura en Marketing, Comunicación, Negocios, Ingeniería o afines. ✔️ 2–5 años de experiencia en CRM, lifecycle marketing o marketing automation. ✔️ Experiencia ejecutando campañas automatizadas y customer journeys. ✔️ Fuerte capacidad analítica (funnels, cohortes y segmentación). ✔️ Perfil hands-on, orientado a métricas y experimentación. ⭐

Deseables: ✔️ Experiencia con plataformas de CRM como Braze, HubSpot, Salesforce o Iterable. ✔️ Experiencia con herramientas de analítica como Google Analytics, Mixpanel o Amplitude. ✔️ Conocimiento básico de SQL para análisis de datos. ✔️Experiencia trabajando con herramientas de automatización y customer journeys. 📈Impacto en este rol: ✔️Impacto directo en retención, engagement y revenue del negocio. ✔️ Capacidad de detectar oportunidades en el comportamiento del usuario. ✔️ Ejecución constante de experimentos y optimizaciones de lifecycle. ✔️ Uso de datos para tomar decisiones y mejorar resultados. En Covalto estamos orgullosos de ser una empresa donde prevalece la diversidad, inclusión e igualdad de oportunidades, porque sabemos que las personas son el motor del crecimiento. 🚀 Si te apasiona entender el comportamiento de los usuarios y construir experiencias que impulsen crecimiento, queremos conocerte.

Requirements

Licenciatura en Marketing, Comunicación, Negocios, Ingeniería o afines.
2–5 años de experiencia en CRM, lifecycle marketing o marketing automation.
Experiencia ejecutando campañas automatizadas y customer journeys.
Fuerte capacidad analítica (funnels, cohortes y segmentación).
Perfil hands-on, orientado a métricas y experimentación.
Experiencia con plataformas de CRM como Braze, HubSpot, Salesforce o Iterable.
Experiencia con herramientas de analítica como Google Analytics, Mixpanel o Amplitude.
Conocimiento básico de SQL para análisis de datos.

Skills

Lifecycle Marketing

CRM

Marketing Automation

Customer Journeys

Data Analysis

A/B Testing

Segmentation

SQL

About AI-Estimated Salary

The salary range shown was not provided by the employer. Our AI has estimated it based on the job title, required experience, location, and industry standards (confidence: 80%). This estimate should be used as a general guide only and may not reflect the actual compensation. Always confirm salary details directly with the employer during the application process.

Ready to Apply?

Join Banco Covalto today

Salary Range (AI-Estimated)*

$80,000 - $120,000

80% confidence

Posted 5 months ago

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