Digital Brand Experience Specialist at Bill Alexander Ford Lincoln
United States
<p>We are seeking a creative and data-driven <strong>Digital Brand Experience Specialist</strong> to enhance and manage how customers interact with our brand across digital platforms. This role focuses on delivering consistent, engaging, and user-centered brand experiences across websites, social media, email, and digital campaigns.</p> <p>The ideal candidate blends marketing strategy, UX awareness, and analytics to create meaningful digital touchpoints that drive engagement, loyalty, and brand growth.</p> <h2><strong>Key Responsibilities</strong></h2> <ul> <li> Develop and execute digital brand experience strategies across web, mobile, and social platforms </li> <li> Ensure brand consistency across all digital channels and customer touchpoints </li> <li> Collaborate with marketing, design, content, and product teams to deliver cohesive campaigns </li> <li> Analyze customer journeys and optimize user experience (UX) and engagement </li> <li> Monitor brand performance metrics (engagement, conversion rates, retention) </li> <li> Manage and optimize website content, landing pages, and digital assets </li> <li> Support digital campaigns, product launches, and brand initiatives </li> <li> Conduct A/B testing and usability analysis to improve digital interactions </li> <li> Stay current on digital trends, emerging technologies, and customer behavior insights </li> </ul> <h2><strong>Qualifications</strong></h2> <ul> <li> Bachelor's degree in Marketing, Digital Media, Communications, or related field </li> <li> 2–5+ years of experience in digital marketing, brand management, or UX-related roles </li> <li> Strong understanding of digital channels (web, social, email, SEO/SEM) </li> <li> Experience with analytics tools (Google Analytics, Adobe Analytics, etc.) </li> <li> Familiarity with CMS platforms (WordPress, Webflow, etc.) </li> <li> Knowledge of UX/UI principles and customer journey mapping </li> <li> Strong communication and cross-functional collaboration skills </li> </ul> <h2><strong>Core Competencies</strong></h2> <ul> <li> Digital Brand Strategy </li> <li> User Experience (UX) Optimization </li> <li> Data Analysis & Insights </li> <li> Content & Campaign Coordination </li> <li> Customer Journey Mapping </li> <li> Creative Thinking & Innovation </li> </ul> <h2><strong>Preferred Qualifications</strong></h2> <ul> <li> Experience with marketing automation tools (HubSpot, Marketo, Salesforce) </li> <li> Basic knowledge of HTML/CSS or web design tools </li> <li> Experience working in e-commerce or digital-first environments </li> <li> Certifications in Google Analytics, UX, or digital marketing </li> </ul> <h2><strong>Benefits</strong></h2> <ul> <li> Competitive hourly compensation </li> <li> Remote work flexibility </li> <li> Opportunity to work on high-impact digital brand initiatives </li> <li> Career growth in marketing, UX, or brand strategy </li> <li> Collaborative and innovative work environment </li> </ul>
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