Media Strategy Manager at Bill Alexander Ford Lincoln
United States
<p>We are seeking a results-driven <strong>Media Strategy Manager</strong> to lead the planning, execution, and optimization of integrated media campaigns. This role is responsible for developing data-driven media strategies across digital and traditional channels to maximize brand visibility, engagement, and ROI.</p> <p>The ideal candidate combines analytical expertise with creative thinking and has a deep understanding of audience targeting, media buying, and performance measurement.</p> <h2><strong>Key Responsibilities</strong></h2> <ul> <li> Develop and execute comprehensive media strategies aligned with business and marketing objectives </li> <li> Plan and manage multi-channel campaigns (digital, social, programmatic, TV, radio, and print) </li> <li> Analyze audience insights, market trends, and competitive landscapes to inform strategy </li> <li> Collaborate with internal teams (creative, marketing, analytics) and external media agencies </li> <li> Oversee media budgets, allocations, and forecasting to ensure optimal ROI </li> <li> Monitor campaign performance and optimize based on KPIs (CTR, CPA, ROAS, impressions, conversions) </li> <li> Utilize analytics tools (Google Analytics, DSPs, social media platforms) for reporting and insights </li> <li> Lead A/B testing and experimentation to improve campaign effectiveness </li> <li> Present campaign results, insights, and recommendations to stakeholders </li> <li> Stay up to date with emerging media trends, technologies, and platforms </li> </ul> <h2><strong>Qualifications</strong></h2> <ul> <li> Bachelor's degree in Marketing, Advertising, Communications, or related field </li> <li> 5+ years of experience in media planning, buying, or strategy </li> <li> Strong knowledge of digital advertising platforms (Google Ads, Meta, programmatic DSPs) </li> <li> Experience managing budgets and optimizing performance campaigns </li> <li> Proficiency in analytics and reporting tools (Google Analytics, Tableau, Excel) </li> <li> Excellent communication, presentation, and stakeholder management skills </li> <li> Strong analytical and problem-solving abilities </li> </ul> <h2><strong>Core Competencies</strong></h2> <ul> <li> Strategic Thinking </li> <li> Data Analysis & Insights </li> <li> Campaign Optimization </li> <li> Budget Management </li> <li> Cross-Functional Collaboration </li> <li> Innovation & Trend Awareness </li> </ul> <h2><strong>Preferred Qualifications</strong></h2> <ul> <li> Experience in agency or high-growth digital environment </li> <li> Familiarity with marketing automation and CRM platforms </li> <li> Certifications (Google Ads, Meta Blueprint, etc.) </li> </ul> <h2><strong>Benefits</strong></h2> <ul> <li> Competitive hourly compensation </li> <li> Remote work flexibility </li> <li> Performance bonuses and incentives </li> <li> Health, dental, and vision insurance </li> <li> Paid time off and holidays </li> <li> Professional development opportunities.</li></ul>
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