Programmatic Advertising Manager at Bill Alexander Ford Lincoln

United States

The Programmatic Advertising Manager is responsible for planning, executing, optimizing, and analyzing programmatic advertising campaigns across multiple digital channels. This role manages demand-side platforms (DSPs), oversees audience targeting strategies, and ensures campaigns achieve performance and revenue goals. The Programmatic Advertising Manager collaborates closely with marketing, analytics, creative, and product teams to deliver data-driven advertising strategies that maximize return on investment and improve campaign performance. This role requires deep expertise in programmatic ecosystems, ad exchanges, audience segmentation, and performance analytics. This is a fully remote position; however, applicants must currently reside in the United States and be legally authorized to work in the U.S. Applications from individuals residing outside the United States will not be considered. Key Responsibilities Plan, launch, and manage programmatic advertising campaigns across display, mobile, video, and connected TV channels Operate and optimize campaigns using demand-side platforms (DSPs) and programmatic buying tools Monitor campaign performance and adjust bidding strategies, targeting, and budgets to maximize results Develop audience segmentation strategies using first-party and third-party data Conduct A/B testing to optimize creative, targeting, and bidding strategies Analyze campaign data and prepare performance reports for internal stakeholders Collaborate with marketing and creative teams to ensure effective ad messaging and creative assets Manage relationships with advertising platforms, vendors, and data providers Ensure compliance with privacy regulations and data governance standards Stay informed about programmatic advertising trends, technologies, and industry best practices Required Qualifications Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field 4–7 years of experience in programmatic advertising, digital media buying, or ad operations Hands-on experience with programmatic advertising platforms such as The Trade Desk Google Display & Video 360 Amazon DSP Strong knowledge of RTB (real-time bidding), ad exchanges, and audience targeting strategies Experience with analytics and reporting tools such as Google Analytics Strong analytical and data interpretation skills Excellent communication and stakeholder management skills Ability to manage multiple campaigns simultaneously in a remote environment Preferred Qualifications Experience with data management platforms (DMPs) or customer data platforms (CDPs) Familiarity with programmatic video and connected TV advertising Experience working with advertising verification tools such as DoubleVerify or Integral Ad Science Knowledge of privacy frameworks and regulations affecting digital advertising Professional certifications in programmatic advertising or digital marketing Compensation Performance-based bonuses may be available Benefits Eligible employees may receive the following benefits: Comprehensive medical, dental, and vision insurance 401(k) retirement plan with employer matching Paid time off (PTO) including vacation, holidays, and sick leave Life insurance and disability coverage Flexible remote work environment Professional development and industry certification support Employee wellness and assistance programs Performance-based bonuses and incentive programs Work Authorization Requirement Applicants must meet the following requirements: Must currently reside in the United States Must be legally authorized to work in the United States Applications from individuals residing outside the U.S. will not be considered