Product Marketing Manager at Clariti Cloud Inc.

Canada

CAD 105k - CAD 130k

<div class="content-intro"><p class="ui left floated large header"><span style="font-size: 12pt;"><img style="max-width: 100%;" alt=""><img style="display: block; margin-left: auto; margin-right: auto; max-width: 100%;" src="Clariti_Cloud,_Inc._CA_English_2024_Certification_Badge.jpg" alt="" width="222"><span style="font-size: 10pt;"><img style="max-width: 100%;" alt=""><img style="max-width: 100%;" alt=""><img style="max-width: 100%;" alt=""><img style="max-width: 100%;" alt=""><img style="max-width: 100%;" src="https://ibb.co/7RtXmYF" alt=""><img style="max-width: 100%;" src="https://ibb.co/7RtXmYF" alt=""><img style="max-width: 100%;" src="https://drive.google.com/file/d/18r1JAEFcw6FIWRih9rUt_-jRylnPzzYx/view?usp=share_link" alt=""></span></span></p> <p style="text-align: center;"><span style="font-size: 10pt;"><img style="max-width: 100%;" src="https://www.dropbox.com/scl/fi/v9r8wt9gbly2kce5l3shc/LinkedIn-banner_Option3_Great-place-to-work-2025.jpg?rlkey=f287adgq6cm4f11zm54kaxydw&amp;st=2074u3g6&amp;dl=0" alt=""></span></p> <p style="text-align: center;"><span style="font-size: 10pt;">Join our mission to provide governments with exceptional experiences so they can do the same for their communities!</span></p> <h1><span style="font-size: 12pt;"><strong>What do we do?💥</strong></span></h1> <p><span style="font-size: 10pt;"><strong>We empower governments to deliver exceptional citizen experiences.</strong><strong>&nbsp;</strong></span></p> <p><span style="font-size: 10pt;">Check out our <a href="https://www.claritisoftware.com/about-clariti"><strong>‘About Us’</strong></a><strong> </strong>page for a deep dive into our product and what makes us exceptional.</span></p></div><p><span style="font-size: 10pt;"><strong>How will you help us make an impact? 👩‍💻👨‍💻</strong></span></p> <p><span style="font-size: 10pt;">Reporting to the<strong> VP, Marketing </strong>the <strong>Product Marketing Manager</strong> will translate product direction and capabilities that demonstrate clear positioning and value to Public Sector customers.&nbsp;</span></p> <p><span style="font-size: 10pt;">We are looking for a research-oriented, disciplined Product Marketing Manager who deeply understands product marketing as a function and has demonstrated capabilities to navigate an industry with complex buying cycles and RFP &amp; procurement-driven evaluations. This also requires strong internal alignment with cross-functional teams including but not limited to Product, Sales, &amp; CX to support with platform and solution positioning as well as mid-to-late deal progression.&nbsp;</span></p> <p><span style="font-size: 10pt;">As our solution footprint expands, Product Marketing must ensure clarity and execution discipline across launches. You will work closely with Product and Revenue leadership to ensure new capabilities are introduced with discipline and measurable impact. You understand how to leverage AI and contemporary tooling to improve research depth, insight quality and workflow efficiency. As a result you have demonstrated abilities using Gen AI Platforms (ChatGPT, Claude, Perplexity etc.), Gong, Clay, Loveable, Gamma, Storylane, and RFP automation platforms in ways that optimize and transform ways of working.</span></p> <p><span style="font-size: 10pt;"><strong>As a Product Marketing Manager at Clariti, you’ll get to own:</strong></span></p> <p><span style="text-decoration: underline; font-size: 10pt;">Positioning and Market Narrative</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Own and evolve solution-led positioning, translating product capabilities into outcome-focused messaging for CIOs, Community Development Directors, and operational leaders.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Monitor market trends, regulatory changes, and buying patterns to guide positioning, messaging consistency, and competitive intelligence.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Capture voice-of-market insights (sales calls, RFPs, win/loss reviews, customer conversations) to build differentiated narratives for local government ICPs.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;">Sales Enablement for Local Government</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Translate product roadmap updates into clear internal and external communications and enablement materials.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build structured enablement and objection-handling frameworks addressing technical, governance, security, and ROI concerns.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Lead win/loss analysis and feedback loops to continuously improve sales effectiveness.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;">Commercialization &amp; Launch Discipline</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Define packaging, positioning, and launch strategy for new capabilities across the Clariti product portfolio.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Coordinate launch readiness across Sales, Marketing, Product, and Customer Success to ensure effective delivery and support.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Track launch success through adoption, pipeline influence, win rates, and early customer outcomes, refining messaging post-release.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;">Mid-to-Late Stage Deal Acceleration</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Analyze deal progression to identify friction points and develop tools addressing procurement, implementation, and operational concerns.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Formalize customer proof points and outcome-driven narratives to support late-stage deals.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ensure roadmap communication is credible, clear, and appropriately positioned for buyers.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 10pt;">Product Marketing Systems and AI Fluency</span></p> <ul> <li style="font-size: 10pt;"> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Extract structured buyer insights from sales conversations and qualitative feedback.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Accelerate competitive research, battlecard creation, and value proposition testing.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Improve workstream efficiency and outcomes by building and using AI-supported systems.</span></li> </ul> </li> </ul> <p><span style="font-size: 10pt;"><strong>What do you bring to the team? 🧠</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Proven experience <strong>supporting complex, multi-stakeholder sales cycles</strong>, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Demonstrated ability to <strong>support technically and operationally complex deals</strong>, building enablement that addresses technical architecture, financial justification, governance scrutiny, and procurement concerns.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Skilled in creating clear, differentiated messaging grounded in real customer and practitioner language.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Experience establishing <strong>structured product marketing programs</strong>, including win/loss analysis, launch readiness frameworks, measurable success metrics, and high-quality sales assets (decks, battlecards, RFP content, and launch materials).</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;"><strong>Analytical and structured thinker</strong> comfortable working with pipeline data, conversion metrics, and deal progression insights to identify friction and improve messaging and enablement.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Able to <strong>challenge views productively and educate</strong> to bring rigor to positioning, narratives, and go-to-market strategy.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong systems thinker who <strong>builds repeatable processes and scalable frameworks</strong>.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Practical experience applying&nbsp;<strong>AI and modern tooling</strong> (e.g., generative AI research platforms, conversation intelligence tools, enrichment systems, and enablement platforms) to improve research quality, workflow efficiency, and market insight generation.</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Bonus Points 🎉</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Previous experience in GovTech or with Public Sector customers <strong>supporting complex, multi-stakeholder sales cycles</strong>, including municipalities or counties, with familiarity in RFP-driven procurement, compliance requirements, security reviews, and long evaluation cycles.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strong knowledge of the&nbsp;<strong>Salesforce ecosystem</strong>, including platform architecture, configuration limits, and extension models relevant to solution positioning and sales cycles.</span></li> </ul> <p><span style="font-size: 10pt;"><strong>What’s in it for you?🫵</strong></span></p> <p><span style="font-size: 10pt;"><strong>We invest in and empower our team members with competitive compensation packages, well deserved time off and benefits to keep you and your family healthy! *</strong></span></p> <p><span style="font-size: 10pt;">💰 The base salary range for this role is expected to be between <strong>$105-130k CAD </strong>based on the candidate’s skills, experience, and qualifications while considering internal pay equity and our broader pay philosophy. 💰</span></p> <p><span style="font-size: 10pt;">If you have questions about compensation as we move through the process, we’re happy to discuss further.</span></p> <p><span style="font-size: 10pt;"><em>*Benefits depend on employment type (full-time, part-time, contract, etc).</em></span></p> <p>&nbsp;</p><div class="content-conclusion"><h1><span style="font-size: 12pt;"><strong>Things to Note 📝</strong></span></h1> <p><span style="font-size: 10pt;"><strong>Background checks</strong> - Because our customers trust us with sensitive information, we require all successful candidates to undergo comprehensive background checks before joining our team. We focus strictly on global sanctions and criminal offences that are directly relevant to employment at Clariti, and follow all applicable privacy and human rights legislation.&nbsp;</span></p> <p><span style="font-size: 10pt;"><strong>Travel</strong>- Although we operate as a remote company, all roles are expected to participate in occasional travel for in-person company-wide or departmental meetings, typically 1-2 times per year. Additional travel requirements specific to the role, if any, will be outlined in the job description.</span></p> <p><span style="font-size: 10pt;">We're committed to building an inclusive culture where our team members <strong>take ownership</strong> over projects, tasks, and outcomes; bring a <strong>growth mindset</strong> to drive continuous learning and self-development; have the ability to <strong>communicate courageously</strong> in a direct but respectful way; and are <strong>customer-focused</strong> by keeping the customer at the heart of decision-making. It’s the diversity of our team that helps us make better decisions, by leveraging the diversity in thought &amp; experience across to create impactful solutions as we explore new paths &amp; challenges as we grow. We’re working to create a workplace and team that is as diverse as the communities we serve.&nbsp;<strong>We welcome and encourage candidates of all backgrounds to apply.&nbsp;</strong></span></p> <h1><span style="font-size: 12pt;"><strong>Questions? We are here to help&nbsp;</strong></span></h1> <p><span style="font-size: 10pt;">If you require accommodations in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in our hiring process for any reason, please direct your questions to <span style="text-decoration: underline;">hr@claritisoftware.com</span> and we’ll be happy to support you.</span></p></div>