Director of Digital Marketing and Web at Cortica - Neurodevelopmental
United States
$149.039k - $194.208k
<p></p> <p><span data-contrast="auto">Cortica is looking for a </span><strong><span data-contrast="auto">Director of Digital Marketing & Web</span></strong><span data-contrast="auto"> to join our growing team!</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><span data-contrast="auto">The Director of Digital Marketing & Web is responsible for developing and executing Cortica's end-to-end digital marketing strategy to drive awareness, patient acquisition, and business growth. This role owns the organization's organic and paid digital channels, including SEO, AI search optimization (AEO/GEO), paid media, website strategy, marketing technology, analytics, and conversion optimization, ensuring a seamless digital experience that connects families with care while meeting performance and compliance objectives. </span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">As the leader of Cortica's digital ecosystem, this position oversees corticacare.com and related digital properties, manages the marketing technology stack and digital analytics, and ensures compliance with HIPAA, privacy regulations, and healthcare advertising standards. The Director partners closely with cross-functional teams to support growth initiatives, leads agency and vendor relationships, develops and coaches digital marketing talent, and continuously evolves the organization's digital strategy to keep pace with emerging search technologies and AI-driven discovery.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">Cortica is a rapidly growing healthcare company pioneering the most effective treatment methods for children with neurodevelopmental differences. Our mission is to design and deliver life-changing care – one child, one family, one community at a time. Ultimately, we envision a world that cultivates the full potential of every child. At Cortica, every team member is instrumental in helping us achieve our mission!</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><span data-contrast="auto">Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteran status or other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual’s qualifications and ability to successfully perform the job responsibilities.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><strong><em><span data-contrast="auto">What will you do?</span></em></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews). </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Manage structured data, site architecture, Core Web Vitals, and indexation health.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking).</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, conversion paths, and content publishing.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Make hands-on updates and improvements directly — page builds, template changes, landing pages, forms, tracking — using HTML/CSS/JavaScript and our CMS.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Run a continuous CRO/testing program (A/B tests, landing page iteration, form optimization). </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Manage web development agency/contractor relationships for larger projects.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Own the martech stack: analytics (GA4), tag management (GTM), CRM/marketing automation in Salesforce, call tracking, review/listings management, and attribution. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Build dashboards and reporting that tie digital spend and activity to inquiries, scheduled evaluations, and enrolled families. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="auto">Ensure data flows cleanly between web, CRM, and downstream systems, with privacy and HIPAA considerations built in.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="14" data-aria-level="1"><span data-contrast="auto">Ensure strict compliance of all digital marketing activities with national and state security and privacy regulations, including HIPAA, CCPA/CPRA, and other applicable state privacy laws. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="15" data-aria-level="1"><span data-contrast="auto">Administer privacy controls across our digital properties using OneTrust: cookie consent management, consent banners, data subject request workflows, and vendor/tag governance. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="16" data-aria-level="1"><span data-contrast="auto">Partner with Legal, Compliance, and IT Security on privacy reviews of new tools, pixels, and campaigns; maintain HIPAA-aware tracking and measurement practices.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="17" data-aria-level="1"><span data-contrast="auto">Manage and develop the Social Media & Brand Specialist responsible for social media content, brand stewardship, and branding collateral, with junior-level execution skills on Meta and Google Ads.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="18" data-aria-level="1"><span data-contrast="auto">Set goals, coach skill development (especially paid media maturity), and create clear accountability structures. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="19" data-aria-level="1"><span data-contrast="auto">Responsible to hire, promote, coach, develop, performance manage, and terminate teammates under its purview.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="20" data-aria-level="1"><span data-contrast="auto">Set the digital marketing roadmap and budget; report performance to marketing and executive leadership. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="21" data-aria-level="1"><span data-contrast="auto">Partner with content, brand, clinical operations, and growth teams to support new center launches and service lines. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="22" data-aria-level="1"><span data-contrast="auto">Stay ahead of the rapidly shifting search/AI landscape and adapt strategy accordingly.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="10" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><span data-contrast="auto">Travel to local Cortica centers may be required from time to time.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <p><strong><em><span data-contrast="auto">We’d love to hear from you if:</span></em></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">You bring 8+ years of progressive digital marketing experience, including ownership of SEO and paid media programs with meaningful budgets.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">You have demonstrated expertise in modern search: technical SEO plus working strategies for AEO/GEO and AI-driven discovery.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">You have hands-on coding ability: comfortable editing and shipping HTML, CSS, and JavaScript, and deep proficiency in at least one modern CMS; able to implement tracking, schema, and page changes without waiting on developers. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">You have demonstrable experience using AI coding agents (Claude Code or Codex) to build, update, and maintain web properties and marketing automations.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">You have demonstrable experience with OneTrust for privacy controls, cookie consent management, and related compliance workflows. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="none">You possess a working knowledge of HIPAA, CCPA/CPRA, and state privacy/security regulations as they apply to digital marketing, advertising, and analytics. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="none">You have expert-level fluency with Google Ads, Meta Ads, GA4, GTM, and Search Console; experience with CRM/marketing automation platforms.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="none">You have strong CRO instincts and experience running structured testing programs. </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="12" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="none">You bring 3+ years of experience managing agencies and vendors to clear performance standards.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></li> </ul> <p><strong><em><span data-contrast="auto">Your Compensation & Benefits </span></em></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p> <p><span data-contrast="auto">Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate, we’ll support your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. </span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The base pay range for this opening is </span><strong><span data-contrast="auto">$149,0391-$194,208</span></strong><span data-contrast="auto">. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">EOE. This posting is not meant to be an exhaustive list of the role and its duties. </span><strong><span data-contrast="auto">Please review the job description in the following link</span></strong><strong><span data-contrast="auto">: </span></strong><a href="https://ccanta.sharepoint.com/sites/JobDescriptions/Shared%20Documents/Job%20Descriptions/Marketing/Director%20of%20Digital%20Marketing%20and%20Web.pdf"><strong><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Job Description</span></span></strong></a><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{"335559685":-180}"> #LI-MS1 #LI-Remote</span></p><div class="content-conclusion"><p> </p> <p> </p> <h5><br></h5> <p> </p> <p> </p></div>
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