Marketing Director at CRI Genetics

United States

$100k - $150k

<div class="trix-content"> <div> <strong>Marketing Director - Genetics Company Expanding into Health Tech<br></strong><br> </div><div>For over a decade, CRI Genetics has turned raw DNA into clear, personal insights for nearly a million customers. Now we've launched our next chapter: a smart wearable that combines 24/7 biometric tracking with each user's genetic profile and an AI they can ask about their own DNA. It explains not just <em>what</em> changed in your body, but <em>why</em>.<br><br> </div><div>The product is live and the category is just forming. We're hiring a Marketing Director to build and lead the growth engine: brand, acquisition, lifecycle and launch strategy. You'll report directly to leadership and have real ownership of the overall strategy.<br><br> </div><div>If you've scaled a DTC or health tech brand and want to help define a new category, apply now.</div><div> <br><br> </div><div><strong><u>Role Description:</u></strong></div><ul> <li><strong>Job Title: Marketing Director</strong></li> <li> <strong>Overview:</strong> DTC growth marketer with a proven track record of leading full-funnel strategy and execution — building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.</li> <li> <strong>Experience:</strong> +5 years of experience as Head of Marketing / Director of Marketing / Marketing Manager</li> <li> <strong>Job Type:</strong> Full Time, Hybrid Schedule</li> <li> <strong>Benefits:</strong> Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.</li> </ul><div> </div><div><strong><u>Responsibilities:</u></strong></div><ul> <li>Own full-funnel marketing strategy — from acquisition through retention — driving measurable revenue growth, not just traffic.</li> <li>Launch, test, and scale paid channels (Meta, Google, TikTok, and emerging platforms), cutting underperformers based on unit economics.</li> <li>Lead go-to-market execution for new products and channels, and run structured A/B testing across ads, landing pages, email, and offers.</li> <li>Build and optimize lifecycle marketing flows, creative testing programs, and high-performing ad/email/landing page assets.</li> <li>Manage the marketing budget like a P&L, and track core KPIs (CAC, LTV, ROAS, contribution margin) to guide real-time decisions.</li> <li>Build, lead, and mentor the marketing team, manage agencies and cross-functional partners, and develop scalable systems and SOPs for repeatable execution.</li> </ul><div> </div><div><strong><u>Requirements:</u></strong></div><ul> <li>5+ years of hands-on growth/performance marketing experience in DTC, eCommerce, or subscription businesses, (including 5+ years leading a team)</li> <li>Proven track record launching and scaling paid campaigns across Meta and Google (YouTube/TikTok a plus) — hands-on budget management, not just reviewing agency reports. </li> <li>Hands-on experience building lifecycle marketing flows (welcome, post-purchase, win-back, behavioral triggers) in Klaviyo, HubSpot, or similar platforms. </li> <li>Strong command of understanding KPIs (CAC, LTV, ROAS, contribution margin, payback period) and analytics/attribution tools like Google Analytics — used to drive decisions, not just report on them. </li> <li>Proven ability to lead marketing teams and manage agencies; startup/high-growth experience and UGC-driven creative strategy are a plus.</li> </ul> </div> <p>This is a remote position.</p>