Digital Marketing/Paid Media Specialist - Event Ad Spend at D2B

Worldwide

<p></p><p>Position : Paid Media and Digital Performance Manager</p><p>Salary : Open based on experience</p><p>Working Hours &amp; Conditions : Monday to Friday 8:00 AM - 5:00 PM AEST</p><p>Holidays : to follow</p><p></p><p>ABOUT THE COMPANY: </p><p>They are New Zealand’s leading independent promoter, delivering more than 200 shows and events each year across the country.</p><p>Our calendar spans major international tours, headline shows, club events and festivals across drum &amp; bass, house, garage and the wider electronic music space.</p><p>As the business continues to grow, we are looking for a dedicated Paid Media &amp; Digital Performance Manager to take ownership of company's paid digital marketing, tracking and performance function.</p><p></p><p>ROLE OVERVIEW:</p><p>The Paid Media &amp; Digital Performance Manager will be responsible for planning, building, managing and optimizing paid campaigns across Meta, Google, TikTok, Snapchat and other relevant digital platforms.</p><p>From there, you will take ownership of paid media execution, platform strategy, optimization, audience development, tracking, attribution and reporting.</p><p>RESPONSIBILITIES:</p><ul><li>Plan, build, launch and optimise paid campaigns across Meta, Google, TikTok, Snapchat and other relevant platforms.</li><li>Develop the right media mix for each event based on audience, location, genre, ticketing stage and campaign objectives.</li><li>Manage paid media budgets across multiple events and platforms.</li><li>Monitor and optimise performance across ROAS, CPA, CTR, conversions and ticket sales.</li><li>Build and manage prospecting, retargeting, lookalike and platform-specific audience strategies.</li><li>Lead A/B testing across creative, audiences, placements and campaign structures.</li><li>Take ownership of tracking and attribution across all paid channels.</li><li>Implement, manage and troubleshoot Meta Pixel/CAPI, Google Tag Manager, Google Analytics, TikTok Pixel, Snapchat Pixel and other relevant tracking tools.</li><li>Ensure conversion events, ticketing journeys and campaign attribution are set up accurately.</li><li>Work with ticketing and digital partners to improve first-party data capture and audience tracking.</li><li>Identify tracking issues quickly and ensure campaigns are optimising against reliable data.</li><li>Produce clear reporting, insights and recommendations for the wider team.</li><li>Work closely with Charles and the creative team to identify the assets and formats required for each platform.</li></ul><p></p> <p>QUALIFICATIONS:</p><p>We are looking for someone with extensive hands-on experience across paid media, tracking and digital performance.</p><p>You should have:</p><ul><li>Strong experience across Meta Ads, Google Ads, TikTok Ads and Snapchat Ads.</li><li>Advanced experience implementing and managing pixels, conversion events and tracking infrastructure.</li><li>Strong working knowledge of Meta Pixel/CAPI, Google Analytics, Google Tag Manager, TikTok Pixel and Snapchat Pixel.</li><li>Confidence troubleshooting tracking, attribution and conversion issues.</li><li>A strong understanding of first-party data, audience segmentation and retargeting.</li><li>Experience working with e-commerce or ticketing conversion funnels.</li><li>Strong knowledge of ROAS, CPA, attribution and performance reporting.</li><li>The ability to manage multiple campaigns and budgets simultaneously.</li><li>The confidence to make optimization and budget decisions independently.</li><li>A strong understanding of how creative impacts performance.</li><li>Strong communication and organizational skills.</li></ul><p>Experience within music, events, ticketing, entertainment or another fast-moving consumer industry would be highly valuable.</p><p>The goal is for this person to become company's internal specialist across paid media, tracking, audience data and digital performance, helping us build a more structured, scalable and high-performing digital function across more than 200 events each year.</p>