Is the CRM Manager position at EXL fully remote?

Yes, this CRM Manager position at EXL is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time CRM Manager role?

This is a full-time CRM Manager position at EXL.

What benefits does EXL offer for this position?

EXL offers the following benefits: Performance Bonus.

What is the salary range for the CRM Manager position?

The salary range for this CRM Manager role is $105k - $125k.

How do I apply for the CRM Manager position at EXL?

You can apply for this CRM Manager position by clicking the "Apply Now" button on this page, which will take you to EXL's application portal.

CRM Manager at EXL

United States

$105k - $125k

<div style="font-style:normal; font-weight:400; margin:0px; padding:0px"> <p><span>We are seeking a passionate, innovative leader with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world. </span></p> <p><span>This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Generalist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.</span></p> <p> </p> <p><span><strong>Responsibilities:</strong></span></p> <ul> <li><span>Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.</span></li> <li><span>Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).</span> <ul> <li><span>Audience segmentation & execution</span></li> <li><span>QA of touchpoints, personalization elements, any dynamic content, etc..</span></li> <li><span>Campaign build and deployment</span></li> </ul></li> <li><span>Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. </span></li> <li><span>Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.</span></li> <li><span>Extracting key insights and learnings for future optimization and template efficiency.</span></li> <li><span>Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.</span></li> </ul> <p> </p> <p> </p> <p><span><strong>Required Education and Experience:</strong></span></p> <ul> <li><span>Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related  work experience. </span></li> <li><span>Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)</span></li> <li><span>HTML editing and working knowledge required to be able to make edits to templates</span></li> <li><span>Deep understanding of channel KPIs, A/B testing, metrics, and reporting.</span></li> <li><span>Proficiency in Photoshop.</span></li> </ul> <p><span><strong>Other Key Attributes/Characteristics:</strong></span></p> <ul> <li><span>Ability to work independently and as a team player to find ways to uncover opportunities</span></li> <li><span>Strong communication skills</span></li> <li><span>Strong project and time management skills with high standards of accuracy and organization</span></li> <li><span>Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.</span></li> <li><span>Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign</span></li> <li><span>Passion for innovation and solving difficult challenges</span></li> <li><span>Passion for sports is a plus</span></li> </ul> </div> <h3>Responsibilities</h3><div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content</li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push)</li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Audience segmentation & execution</li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>QA of touchpoints, personalization elements, any dynamic content, etc.</li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Campaign build and deployment</li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates </li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV</li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Extracting key insights and learnings for future optimization and template efficiency</li> </ul> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <ul> <li>Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets</li> </ul> </div> <h3>Qualifications</h3><div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <div style="margin:0px;padding:0px"> <ul> <li>Bachelor’s degree with at least 5 years of CRM Marketing or Marketing Automation related  work experience</li> </ul> </div> <div style="margin:0px;padding:0px"> <ul> <li>Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)</li> </ul> </div> </div> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <div style="margin:0px;padding:0px"> <ul> <li>HTML editing and working knowledge required to be able to make edits to templates</li> </ul> </div> <div style="margin:0px;padding:0px"> <ul> <li>Deep understanding of channel KPIs, A/B testing, metrics, and reporting</li> </ul> </div> <div style="margin:0px;padding:0px"> <ul> <li>Proficiency in Photoshop</li> <li> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <p>Ability to work independently and as a team player to find ways to uncover opportunities</p> </div></li> <li> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <p>Strong communication skills</p> </div></li> <li> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <p>Strong project and time management skills with high standards of accuracy and organization</p> </div></li> <li> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <p>Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.</p> </div></li> <li> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <p>Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign</p> </div></li> <li> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <p>Passion for innovation and solving difficult challenges</p> </div></li> <li> <div style="font-style:normal;font-weight:400;margin:0px;padding:0px"> <p>Passion for sports is a plus</p> </div></li> </ul> </div> </div>

Apply Now

Remote Opportunity

CRM Manager

Join EXL as a senior professional working remotely from United States. Explore the role, benefits, and apply in one place.

CRM Manager

EXL

Full Time

$105k - $125k

2 days ago

United States

Engineering

Senior

CRM Marketing

Marketing Automation

Adobe Experience Platform

+5 more

Job Description

We are seeking a passionate, innovative leader with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.

This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Generalist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.

Responsibilities:

Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
Extracting key insights and learnings for future optimization and template efficiency.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Required Education and Experience:

Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience.
Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)
HTML editing and working knowledge required to be able to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
Proficiency in Photoshop.

Other Key Attributes/Characteristics:

Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Responsibilities

Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content

Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push)

Audience segmentation & execution

QA of touchpoints, personalization elements, any dynamic content, etc.

Campaign build and deployment

Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates

Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV

Extracting key insights and learnings for future optimization and template efficiency

Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets

Qualifications

Bachelor’s degree with at least 5 years of CRM Marketing or Marketing Automation related work experience

Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)

HTML editing and working knowledge required to be able to make edits to templates

Deep understanding of channel KPIs, A/B testing, metrics, and reporting

Proficiency in Photoshop
Ability to work independently and as a team player to find ways to uncover opportunities
Strong communication skills
Strong project and time management skills with high standards of accuracy and organization
Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
Passion for innovation and solving difficult challenges
Passion for sports is a plus

Requirements

bachelor’s degree with at least 4 years of crm marketing or marketing automation related  work experience. 
technical and production responsibilities across adobe platform (aep, ajo, cja), email service providers (epsilon pcm preferred), personalization tools, (movable ink preferred), sms platforms (attentive preferred)

Benefits

Performance Bonus

Skills

CRM Marketing

Marketing Automation

Adobe Experience Platform

Adobe Journey Optimizer

Customer Journey Analytics

Email Marketing

SMS Marketing

HTML

Ready to Apply?

Join EXL today

Salary Range

$105k - $125k

Posted 2 days ago

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