Production Manager, 1:1 Fan Engagement Marketing at EXL
United States
$105k - $125k
<div style="font-style: normal; font-weight: 400; margin: 0px; padding: 0px;"><p style="background-color: white;"><span style="color: black;"><span style="font-size: 11pt; line-height: 116%;">We are seeking a passionate, innovative leader with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world. </span></span></p><p style="background-color: white;"><span style="color: black;"><span style="font-size: 11pt; line-height: 116%;">This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Generalist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.</span></span></p><p> </p><p style="background-color: white;"><span style="color: black;"><span style="font-size: 11pt; line-height: 116%;"><strong>Responsibilities:</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-size: 11pt; line-height: 116%;">Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.</span></li><li><span style="font-size: 11pt; line-height: 116%;">Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).</span><ul style="list-style-type: circle;"><li><span style="font-size: 11pt; line-height: 116%;">Audience segmentation & execution</span></li><li><span style="font-size: 11pt; line-height: 116%;">QA of touchpoints, personalization elements, any dynamic content, etc..</span></li><li><span style="font-size: 11pt; line-height: 116%;">Campaign build and deployment</span></li></ul></li><li><p style="line-height: 107%; margin-bottom: 0in;"><span style="font-size: 11pt; line-height: 107%;">Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. </span></p></li><li><p style="line-height: 107%; margin-bottom: 0in;"><span style="font-size: 11pt; line-height: 107%;">Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.</span></p></li><li><p style="line-height: 107%; margin-bottom: 0in;"><span style="font-size: 11pt; line-height: 107%;">Extracting key insights and learnings for future optimization and template efficiency.</span></p></li><li><p style="line-height: 107%; margin-bottom: 0in;"><span style="font-size: 11pt; line-height: 107%;">Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.</span></p></li></ul><p style="line-height: 107%; margin-bottom: 0in;"> </p><p style="background-color: white;"> </p><p style="background-color: white;"><span style="color: black;"><span style="font-size: 11pt; line-height: 116%;"><strong>Required Education and Experience:</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-size: 11pt; line-height: 116%;">Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience. </span></li><li><span style="font-size: 11pt; line-height: 116%;">Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools, (Movable Ink preferred), SMS Platforms (Attentive preferred)</span></li><li><span style="font-size: 11pt; line-height: 116%;">HTML editing and working knowledge required to be able to make edits to templates</span></li><li><span style="font-size: 11pt; line-height: 116%;">Deep understanding of channel KPIs, A/B testing, metrics, and reporting.</span></li><li><p style="margin-bottom: 20pt;"><span style="font-size: 11pt; line-height: 116%;">Proficiency in Photoshop.</span></p></li></ul><p style="background-color: white; margin-top: 21pt;"><span style="color: black;"><span style="font-size: 11pt; line-height: 116%;"><strong>Other Key Attributes/Characteristics:</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-size: 11pt; line-height: 116%;">Ability to work independently and as a team player to find ways to uncover opportunities</span></li><li><span style="font-size: 11pt; line-height: 116%;">Strong communication skills</span></li><li><span style="font-size: 11pt; line-height: 116%;">Strong project and time management skills with high standards of accuracy and organization</span></li><li><span style="font-size: 11pt; line-height: 116%;">Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.</span></li><li><p style="line-height: 107%; margin-bottom: 0in;"><span style="font-size: 11pt; line-height: 107%;">Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign</span></p></li><li><p style="line-height: 107%; margin-bottom: 0in;"><span style="font-size: 11pt; line-height: 107%;">Passion for innovation and solving difficult challenges</span></p></li><li><p style="line-height: 107%; margin-bottom: 0in;"><span style="font-size: 11pt; line-height: 107%;">Passion for sports is a plus</span></p></li></ul></div>
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