Staff Product Manager – Fetch Play (Rewarded Apps) at Fetch

United States

<h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">About the role</strong></h2><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re looking for a Staff Product Manager to lead the evolution of Fetch Play, one of Fetch’s largest and fastest-growing revenue drivers. You’ll grow our rewarded gaming experience while expanding Play into non-gaming apps, creating a destination where users can discover, engage, and earn rewards across both.</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">As a Staff Product Manager, you’ll define the product and lifecycle strategy across acquisition, activation, engagement, retention, and win-back. You’ll bring structure to ambiguous opportunities, set direction across teams and time horizons, and align Engineering, Design, Data, Marketing, and Business partners around a shared plan. You’ll combine long term strategic thinking with hands-on execution to build the product foundations Play needs to scale across users, app categories, partners, and reward experiences.</span></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re especially interested in candidates who’ve managed the end-to-end lifecycle of mobile game players or app users. Experience with app-store ecosystems, mobile distribution, attribution, engagement, and monetization is highly valued, along with strong product judgment and fundamentals.</span></div><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">What you’ll do</strong></h2><ul><li class=""><span style="background-color: transparent;">Define and drive the strategy and roadmap for Fetch Play, balancing user value, partner outcomes, and Fetch’s growth and revenue goals.</span></li><li class=""><span style="background-color: transparent;">Own the end-to-end user journey for Play from discovery and install through engagement milestones and reward payout improving conversion, retention, and completion.</span></li><li class=""><span style="background-color: transparent;">Develop a lifecycle and personalization strategy spanning activation, engagement, retention, and win-back, delivering the right experiences, mechanics, and app catalog to each user at every stage.</span></li><li class=""><span style="background-color: transparent;">Lead high ambiguity initiatives and build native capabilities, such as progression tracking, that create new ways to engage and re-engage users.</span></li><li class=""><span style="background-color: transparent;">Partner with Business Development and Partnerships to turn advertiser, publisher, and marketplace needs into scalable product capabilities.</span></li><li class=""><span style="background-color: transparent;">Define KPIs, size opportunities, and use rigorous experimentation to guide prioritization and investment decisions.</span></li><li class=""><span style="background-color: transparent;">Build durable growth by evolving reward economics and anticipating fraud, abuse, attribution, quality, and platform-policy risks.</span></li><li class=""><span style="background-color: transparent;">Align teams and senior leaders through clear strategy, product requirements, and communication of progress, risks, and tradeoffs.</span></li><li class=""><span style="background-color: transparent;">Raise the product bar by creating reusable frameworks, improving team practices, and mentoring other product managers.</span></li></ul><div><br></div><h2><strong style="background-color: transparent; color: rgb(0, 0, 0);">What you bring</strong></h2><ul><li class=""><span style="background-color: transparent;">5+ years of Product Management experience with a track record of increasing scope, leading through ambiguity, and delivering meaningful outcomes in scaled consumer products.</span></li><li class=""><span style="background-color: transparent;">Experience owning lifecycle, activation, engagement, or retention strategies across the full user journey.</span></li><li class=""><span style="background-color: transparent;">Deep knowledge of mobile gaming as a consumer, advertising, and monetization ecosystem. Experience developing games is not required.</span></li><li class=""><span style="background-color: transparent;">Alternatively, substantial experience in mobile advertising, app monetization, or lifecycle products, paired with strong consumer product fundamentals.</span></li><li class=""><span style="background-color: transparent;">A track record of building native mobile mechanics (such as progression, achievements, or rewards) that measurably improve engagement and retention.</span></li><li class=""><span style="background-color: transparent;">Strong understanding of performance marketing economics, including CPI, advertiser budgets, seasonality, competitive pressure, and the tradeoffs between optimizing for installs and sustained engagement.</span></li><li class=""><span style="background-color: transparent;">Fluency in defining KPIs, designing experiments, setting roadmaps, and using data to make high-quality decisions under uncertainty.</span></li><li class=""><span style="background-color: transparent;">Staff-level influence and judgment, with the ability to establish direction, align cross-functional teams, and move ambitious initiatives forward without relying on direct authority.</span></li><li class=""><span style="background-color: transparent;">Experience in rewarded, marketplace, gaming, betting, or other highly monetized consumer ecosystems is a plus.</span></li></ul><div><br></div>