Senior Director Product Growth at GoDaddy

United States

$177.5k - $384.5k

Location Details: United States, Remote At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands. GoDaddy is not currently considering candidates for this role in California, Seattle, or NYC. Join our team At GoDaddy, we empower entrepreneurs and small businesses around the world to succeed online. With more than 20 million customers — most of them first-time or early-stage sellers — we sit at a scale that no pure-play SaaS FinTech can match. And our top-of-funnel is dramatically under invested relative to that installed base. That's the opportunity. We are seeing a Senior Director Product Management (Risk and Onboarding) to join our team! This role leads strategy and execution across lead generation, conversion, merchandising, and AI-powered sales enablement — the full front door of our Commerce platform. The person who builds this capability will compose how millions of entrepreneurs first experience GoDaddy Commerce. They will also define the growth motion that compounds across every segment we serve. You'll drive measurable revenue impact by coordinating product, sales, promotional efforts, go-to-market, and engineering partners around a unified growth strategy. You'll lead a team building the capabilities that turn visitors into customers and help our sales teams work smarter, faster, and more efficiently! What you'll get to do... Own the entire top-of-funnel experience for AI (sales representative for Airo) first products. This includes the first customer touch, lead conversion, and handoff to sales. Drive GPV growth, conversion rate improvement, and sales efficiency through product-led and sales-assisted growth initiatives Define and own success metrics across the funnel — visitor-to-lead rate, lead-to-close rate, CAC, and revenue contribution — with clear accountability at every stage Identify and prioritize the highest-impact growth opportunities across paid acquisition, merchandising, experimentation, and sales enablement Build and maintain a rigorous experimentation program: split testing, multivariate tests, and iterative optimization informed by real SMB customer behavior Experimentation, Intelligence & AI Enablement Treat data and experimentation as infrastructure — own the team's relationship with attribution, CDP, and experimentation platforms (Statsig, Optimizely, or equivalent) Lead development and deployment of advanced capabilities like Airo Sales Agent, prospect ranking, tailored customer interactions, intelligent routing, and workflow automation. These features are applied to develop measurable lift instead of functioning as standalone elements. Partner closely with Sales leadership to understand difficulties and translate them into high-impact product solutions Ensure ML and data capabilities are instrumented, evaluated, and iterated on with the same rigor as any other product surfaceCross-Functional Orchestration Align Sales, Marketing, GTM, Development, and Technical teams to shared goals, roadmaps, and success metrics Translate business outcomes (conversion, return on investment, efficiency) into clear product direction and implementation plans Navigate competing priorities and tradeoffs, balancing near-term revenue goals with long-term platform investments Act as connective tissue across groups within a matrixed environment — driving progress even without direct ownership Team Leadership & Product Excellence Lead and develop a high-performing product organization focused on growth outcomes, experimentation, and rapid learning Coach leaders and ICs to operate as growth operators, not feature factories Establish clear priorities in an opportunity-rich, fast paced environment Build a culture of data-driven decision-making, accountability, and continuous improvement Your experience should include... 10+ years of product management experience, with 5+ years leading product teams at the Director or Senior Director level Proven success owning top-of-funnel, growth, or product areas passionate about growing conversions. This includes measurable impact on conversion rate, CAC, lead quality, and revenue—ideally in a sales-assisted or hybrid PLG/sales motion. Hands-on experience with modern experimentation infrastructure — A/B testing platforms(Statsig, Optimizely, LaunchDarkly, or equivalent), attribution modeling, and CDPs Direct experience shipping or scaling AI-powered growth tools: lead scoring, personalization engines, automation, or conversational AI at production scale and strong experience operating in matrixed, cross-functional environments, aligning Sales, Marketing, Product, and Engineering around shared outcomes Proven success working with and managing complex initiatives within CRM tools, such as Salesforce. Technical fluency with APIs, data platforms, AI/ML capabilities, and architectural tradeoffs —you can go deep with engineering partners without needing to write the code Deeply data-driven outlook: you run experiments, know the difference between statistical significance and business significance, and can tell the story in both directions You might also have... Prior experience in SMB, commerce, or marketplace products — you understand that our customers are entrepreneurs, not enterprise procurement teams Experience leading product at a company navigating the transition from inside sales to product-led growth Strong people leadership skills, including hiring, coaching, and developing high-impact product teams in a Bay Area talent market We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth. About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page. We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy. Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com. Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies. Compensation & Benefits: What We Offer: Working at GoDaddy offers many benefits, including competitive pay, generous time off, parental and wellness leave, healthcare, retirement savings program, and much more. Offerings vary by location. This role is eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k)-retirement plan, paid sick time, paid flexible time off, paid parental leave, life insurance, short- and long-term disability, AD&D insurance, mental health or EAP programs, remote or hybrid work options, paid holidays, paid Wellness days, tuition assistance, adoption, surrogacy, and fertility benefits, dependent daycare and backup care benefits, Employee stock purchase plan, financial education and advice; and other benefits in accordance with GoDaddy’s benefit plans and applicable law. Actual compensation and benefits eligibility will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Compensation: The estimated pay ranges for this role are listed below. In addition to base pay, this role may be eligible for other forms of compensation, which may include a corporate bonus and/or equity awards, subject to the terms of applicable plans and individual eligibility. Bay Area (Santa Clara, San Francisco) and Los Angeles: $230,500—$384,500 USD Austin, D.C. Metro, CA (non-Bay Area), HI, IL, MA, NH, OR, VA, WA: $199,000—$331,500 USD New York City Metro, Kirkland/Seattle: $211,200—$351,800 USD All other US locations not previously listed: $177,500—$295,500 USD