Client Strategy Director at Goodway Group

Worldwide

<div class="content-intro"><h4><strong>Who We Are</strong></h4> <div data-font-name="g_d0_f4" data-angle="0" data-canvas-width="650.1615999999999"><strong>Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK</strong>!&nbsp; As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined&nbsp; with a start-up feel.&nbsp; With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.</div></div><div data-localid="ebd598c0-75b1-48f3-b02d-87f1c5f52966" data-name="Extension 5" data-mark-type="fragment" data-renderer-mark="true"> <div class="ak-renderer-extension undefined " data-layout="default" data-local-id="ce9fe86c-0f68-4c0b-9c77-53296a179fa8" data-testid="extension--wrapper" data-node-type="extension"> <div class="ak-renderer-extension-inner-wrapper ak-renderer-extension-overflow-container css-v54qrt"> <div class="_o5724jg8 _11rm1hrf _5xln4jg8 _1v0sze3t _tmbuze3t _og5autpp _oxx4utpp" data-fabric-macro="90314ecd-03cd-4aaa-b9e9-e2f14292fca6" data-macro-body="<p>The Account Manager is responsible for supporting the Associate and Senior Directors of Client Experience in assisting to manage one or multiple Account(s) on Brand. You will gain lots of hands-on experience in foundational Account Management roles and responsibilities while growing and learning how to manage a direct client relationship. The Account Manager maintains working knowledge of the client’s business with a through understanding of products/services, strategy/visions, needs and challenges.</p>" data-macro-parameters="{&quot;borderColor&quot;:&quot;black&quot;,&quot;titleColor&quot;:&quot;white&quot;,&quot;titleBGColor&quot;:&quot;black&quot;,&quot;title&quot;:&quot;Summary of Role&quot;}" data-skate-created="true" data-testid="legacy-macro-element" data-vc="legacy-macro-element_panel" data-vc-ignore-if-no-layout-shift="true" data-ssr-placeholder="90314ecd-03cd-4aaa-b9e9-e2f14292fca6"> <div class="panel conf-macro output-block" data-hasbody="true" data-layout="default" data-local-id="ce9fe86c-0f68-4c0b-9c77-53296a179fa8" data-macro-id="90314ecd-03cd-4aaa-b9e9-e2f14292fca6" data-macro-name="panel"> <div class="panelHeader"> <p data-local-id="2c940e684f8b" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true" data-pm-slice="1 1 []"><strong>Who You Are</strong></p> <p data-local-id="2c940e684f8b" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true" data-pm-slice="1 1 []">The&nbsp;<strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong">Client Strategy Director</strong> is the strategic orchestrator responsible for managing <strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong">channel strategy</strong>, developing full-funnel media plans, and ensuring seamless alignment between client objectives, planning, and activation. Operating at the intersection of client leadership, strategy and media excellence, the Senior Client Director translates business goals into integrated channel strategies and investment frameworks that guide execution across Programmatic, Search, Social, RMN, and other media channels.</p> <p data-local-id="3744f21a6b0f" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">The role is equal parts strategist, conductor, and client partner. The CLD dedicates a significant portion of time to client communication and strategic advisory, ensuring that plans are insight-led, measurable, and operationally feasible. Working deeply within specialty retail, consumer brands, QSR, and multi-location clients, the CLD anchors every recommendation in category intelligence, consumer behavior, and business impact.</p> </div> </div> </div> </div> </div> </div> <div data-localid="51da6618-b6d8-42b3-87cb-7a6f7e6ee630" data-name="Extension 6" data-mark-type="fragment" data-renderer-mark="true"> <div class="ak-renderer-extension undefined " data-layout="default" data-local-id="ba56c998-3d13-4a0e-8466-ab974bd17e4e" data-testid="extension--wrapper" data-node-type="extension"> <div class="ak-renderer-extension-inner-wrapper ak-renderer-extension-overflow-container css-v54qrt"> <div class="_o5724jg8 _11rm1hrf _5xln4jg8 _1v0sze3t _tmbuze3t _og5autpp _oxx4utpp" data-fabric-macro="d7aebebd-550c-4fc5-8e57-0db8c4d02e88" data-macro-body="<p><strong>Client Management:</strong></p><ul><li><p>Ongoing communication with clients and internal team</p></li><li><p>Supports Associate Director/Senior Director in overall client relationship and be the day-to-day project management lead on accounts</p></li><li><p>Ensure attention to detail, responsiveness, and quality assurance across client correspondence, documents, deliverables, etc.</p></li><li><p>Understands client challenges, fosters a collaborative relationship, and acknowledges business goals.</p></li><li><p>Proactively addresses client needs and concerns, preventing potential escalations.</p></li><li><p>Identifies opportunities to advocate for clients within the organization, ensuring understanding and resolution of their needs.</p></li><li><p>Maintains awareness of client&amp;#39;s business and industry, contributing to informed discussions about their campaigns and opportunities.</p></li><li><p>Possesses the ability to think strategically about a client&amp;#39;s business and align objectives with appropriate recommendations.</p></li></ul><p><strong>Financial &amp;amp; Business Acumen:</strong></p><ul><li><p>Accountability and accuracy within internal systems, billing, and client deliverables impacting profitability.</p></li><li><p>Fully understands service tier alignment, and scope of work for clients. </p></li><li><p>Understands current client utilization across accounts for the full team and aligns their allocation; accordingly, helps to monitor team workload accordingly. Able to help right-size across the team, as needed.</p></li><li><p>Proficient knowledge of how all internal systems connect and work together for all campaign operations.</p></li></ul><p><strong>&nbsp;Cross-Functional Collaboration:</strong></p><ul><li><p>Proficient understanding of media strategy, execution so communication is clear and concise, acting as a liaison between departments.</p></li><li><p>Able to consistently take client requests and translate them into action items for client deliverables.</p></li><li><p>Understanding of other departments/roles, the platforms they operate on, and responsibilities of other teams.</p></li><li><p>Working independently, providing thought leadership and context.</p></li></ul><p><strong>Team Participation and Best Practice Operations:</strong></p><ul><li><p>Fully engages and embraces project management tools and internal share file organization.</p></li><li><p>Active participation on internal and external calls, consistently on camera.</p></li><li><p>Raises their hand for LOB projects, team development, or initiatives.</p></li><li><p>Full understanding of the workflow and the role and responsibility tied to their position and eliminates confusion and delays amongst internal and external teams.</p></li><li><p>Adapts easily to change and embracing new processes.</p></li><li><p>Proactively sets guidance on project deadlines and communicating current workload.</p></li></ul><p>·&nbsp;&nbsp; Stay informed and current on industry trends, compliance, etc. This includes owning professional development, continually advancing skillset and staying ahead of trends, emerging media, etc.</p><h1><strong>Other Job Details:</strong></h1><ul><li><p>Embrace Goodway Group Success Factors (Behaviors, Impact and Rate of Growth).</p></li><li><p>Have a minimum of 2 years of working knowledge in paid digital media and have a strong understanding of the Marketing landscape.</p></li><li><p>Possess strong client service skills along with a proven track record of delivering exceptional responsiveness, attention to detail, and clear, concise communication.</p></li><li><p>Have a understanding of digital media, process for planning and launching campaigns, and associated platforms, tools, tracking, etc. </p></li><li><p>Demonstrate strong business acumen, as well as solid&nbsp;written and verbal communication skills, project management skills with a strong attention to detail.</p></li><li><p>Work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau experience required and 3^rdparty tracking experience.</p></li><li><p>Previous experience displaying agility </p></li><li><p>Self-starter with a team-player mentality and can travel up to 20% </p></li></ul>" data-macro-parameters="{&quot;borderColor&quot;:&quot;black&quot;,&quot;titleColor&quot;:&quot;white&quot;,&quot;titleBGColor&quot;:&quot;black&quot;,&quot;title&quot;:&quot;Expectations of Role&quot;}" data-skate-created="true" data-testid="legacy-macro-element" data-vc="legacy-macro-element_panel" data-vc-ignore-if-no-layout-shift="true" data-ssr-placeholder="d7aebebd-550c-4fc5-8e57-0db8c4d02e88"> <div class="panel conf-macro output-block" data-hasbody="true" data-layout="default" data-local-id="ba56c998-3d13-4a0e-8466-ab974bd17e4e" data-macro-id="d7aebebd-550c-4fc5-8e57-0db8c4d02e88" data-macro-name="panel"> <div class="panelHeader"><strong>What You Will Do&nbsp;</strong></div> <div class="panelContent"> <ul> <li data-local-id="03b607d4b612" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives.</li> <li data-local-id="30045903c118" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics.</li> <li data-local-id="fe64bae5935d" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles.</li> <li data-local-id="4a2d1ca3eb23" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Facilitate strong alignment between media activation teams and client leadership, ensuring all planning assumptions, KPIs, and deliverables flow cohesively across teams.</li> <li data-local-id="66093e55ee9a" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Manage scenario modeling and investment planning, clearly articulating tradeoffs, rationale, and anticipated outcomes.</li> <li data-local-id="1e404a0cc435" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Partner with Media and Analytics to define measurement frameworks, interpret performance outcomes, and evolve future planning based on insights.</li> <li data-local-id="fda3caaeb7fa" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Actively participate in client conversations, present strategies, insights, and recommendations with confidence and clarity.</li> <li data-local-id="f1856bc7feb7" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Support Senior Client Directors in annual planning, QBRs, and work in conjunction with Marketing and BD to enhance executive storytelling and shape the strategic narrative that represents Goodway’s value.</li> <li data-local-id="6e17c400eb19" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Document and communicate clear frameworks, briefs, and strategic direction that empower activation teams to deliver with consistency and excellence.</li> </ul> <p data-local-id="766916981f1c" data-prosemirror-content-type="node" data-prosemirror-node-name="heading" data-prosemirror-node-block="true"><strong>How You Will Know You Are Succeeding&nbsp;</strong></p> <ul> <li data-local-id="2dc885fa89c5" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Channel strategies are adopted consistently and lead to strong downstream performance outcomes.</li> <li data-local-id="2fd3700d0bcc" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Integrated media plans are insight-driven, clearly rationalized, and delivered seamlessly across planning cycles.</li> <li data-local-id="b64912872897" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Clients describe you as a strategic, articulate, and trusted partner who simplifies complexity and adds clarity.</li> <li data-local-id="795e429d5e22" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Activation teams cite strong direction, fewer reworks, and tighter alignment due to your orchestration.</li> <li data-local-id="3969ede40d2d" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Category, competitive, and audience insights consistently inform planning and shape client decisions.</li> <li data-local-id="b5e796d8176c" data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Strategic storytelling in QBRs and annual plans reflects your fingerprints and strengthens client confidence.</li> </ul> <p>#usremote</p> </div> </div> </div> </div> </div> </div><div class="content-conclusion"><p><strong>Check us out at <a href="http://www.goodwaygroup.com" target="_blank">www.goodwaygroup.com</a> to learn more!</strong></p> <p><strong>If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway!&nbsp; Goodway Group is 70% Female! </strong>&nbsp;We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.&nbsp;&nbsp;</p> <p>Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways.&nbsp; We want applications from <strong>everyone</strong>, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.&nbsp;</p></div>