Communications Strategy and Performance Manager at H&R Block
United States
<strong class="jdheading">About the Role</strong><br><br><div><div tabindex="0" role="article" aria-labelledby="copilot-message-r78-title copilot-message-r78" aria-setsize="2" aria-posinset="2" data-tabster="{"groupper":{"tabbability":2},"focusable":{}}"><div id="copilot-message-r78" dir="auto"><div dir="auto"><div tabindex="-1" data-testid="loading-message"><div id="response-idr76" data-testid="lastChatMessage"><div dir="auto" aria-hidden="false" data-testid="markdown-reply" data-message-type="Chat"><p style="margin: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are looking for a Communications Strategy and Performance Manager to lead our listening and intelligence function within the Communications team. In this role, you'll be the strategic nerve center for how H&R Block monitors, understands, and responds to the narratives shaping our reputation, including those generated by AI systems.</span></p><p style="margin: 0px;"><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">You'll own reputational listening from defining what we track and why, to translating raw signals into clear, executive-ready intelligence. You'll partner closely with External and Internal Communication teams to ensure insights drive our messaging strategy.</span></p><p style="margin: 0px;"><br /><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This role is for a sharp, intellectually curious communications professional who thrives at the intersection of data and storytelling.</span></p></div></div></div></div></div></div></div><p style="margin: 0px;"> </p><h2 style="margin: 0px;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Day to day, you'll...</span></h2><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Lead H&R Block's enterprise listening strategy to monitor reputation, stakeholder sentiment, competitor activity, and industry trends</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Monitor brand perception across traditional, digital, AI-powered search, and generative AI platforms</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Provide data-driven insights that inform communications, public relations, and executive messaging strategies</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Identify emerging risks, trends, and opportunities and provide actionable recommendations to leadership</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Measure the impact of company news, major announcements, and reputational events to evaluate effectiveness and guide future communications</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Analyze internal and external audience feedback, engagement, and performance metrics to uncover meaningful insights</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Translate complex data into clear reports, executive summaries, and recommendations for a variety of stakeholders</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with communications and PR teams to support issue management, crisis response, and reputation protection efforts</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build and maintain dashboards and reporting frameworks that provide visibility into brand and reputational health</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Leverage AI-powered monitoring and intelligence tools while applying sound judgment to interpretation, escalation, and decision-making</span></li></ul> <br><strong class="jdheading">Required Qualifications</strong><br><br><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">5-8 years of experience in communications, media intelligence or a related field with a track record of owning research or insights functions</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Deep expertise with media monitoring and social listening platforms (e.g., Meltwater, Brandwatch, Sprinklr, Cision, or similar)</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proven ability to distill complex data into sharp, executive-ready narratives that drive action</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong instincts for reputational risk, seeing around corners and knowing when a signal is worth escalating</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience partnering with content teams in a fast-paced, high-stakes environment</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Outstanding written and verbal communication skills, with the ability to influence</span></li></ul> <br><strong class="jdheading">Preferred Qualifications</strong><br><br><ul><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">A collaborative mindset and a bias toward clarity, making complexity simple</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience in financial services, consumer brands, or highly regulated industries is a plus</span></li><li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience creating executive-ready presentations and slide decks for leadership reviews and cross-functional updates is a plus</span></li></ul> <br><strong class="jdheading">Why work for us</strong><br><br>At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. <br /><br />That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. <br><strong class="jdheading">Pay Range Information</strong><br><br>The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. <br><strong class="jdheading">Pay Range</strong><br><br>$81,600.00 - $122,400.00/Yr. <br><strong class="jdheading">Sponsored Job</strong><br><br>#LI-Remote
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