Sr. Director - Marketing Analytics at H&R Block

United States

Our Company We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block! What you'll do... The Senior Director of Marketing Analytics will build and lead a centralized analytics organization responsible for measuring the effectiveness and efficiency of all marketing activity across paid, earned, and owned channels. This role will partner closely with Marketing, Finance, Data, Product, Media, and Executive Leadership to provide actionable insights, predictive modeling, and strategic recommendations that drive business outcomes. This leader brings deep expertise in marketing measurement, predictive analytics, and executive storytelling, with the ability to translate complex data into strategic decisions in a multi-business-unit environment. Day to day, you'll... Enterprise Marketing Measurement & Analytics Own the end-to-end marketing measurement strategy across all business units and channels. Establish standardized KPI frameworks, methodologies, and reporting governance across the organization. Develop enterprise dashboards and executive reporting that provide clear visibility into marketing performance, efficiency, and business impact. Ensure consistent definitions, methodologies, and data integrity across all reporting and analytics outputs. Serve as the independent authority on marketing performance and measurement credibility. Channel Performance & Optimization Lead measurement and optimization across paid, owned, earned, brand, and cross-channel marketing to evaluate effectiveness, incrementality, customer journey performance, and budget efficiency. Attribution, MMM & Forecasting Lead enterprise attribution, media measurement, media mix modeling, and forecasting capabilities to improve marketing investment decisions and business planning. Establish practical, statistically sound approaches for incrementality testing, scenario planning, and hypothesis validation. Partner with Finance and Marketing leadership to quantify channel contribution, optimize spend, and translate model outputs into actionable budget guidance. Continuously improve methodologies as privacy regulations, platforms, and business needs evolve, with clear visibility into forecast accuracy and confidence. Predictive Analytics, Customer Insights & Financial Performance Lead predictive analytics and modeling that inform acquisition, retention, profitability, and customer value decisions across the enterprise. Develop scalable models for propensity, churn, lifetime value, demand, and retention, and monitor performance over time. Translate model outputs into operational decisions and partner with business teams to activate insights and quantify impact. Partner with Finance to standardize Lifetime Value vs Cost of Acquisition, payback, and customer profitability frameworks that support growth investment decisions. Brand, Reputation & Emerging Capabilities Lead brand tracking and reputation measurement programs that provide insight into awareness, consideration, sentiment, share of voice, and competitive positioning. Synthesize consumer and market intelligence into strategic recommendations for Marketing and Executive Leadership. Establish measurement approaches for emerging capabilities, including AI-enabled marketing initiatives, generated content, and customer experiences. Organizational Leadership Build and lead a high-performing marketing analytics organization with a clear vision, scalable operating model, and near-term business impact. Establish scalable operating models, prioritization frameworks, and cross-functional processes. Drive a culture of analytical rigor, objectivity, and business partnership. Serve as a strategic advisor to executive leadership on marketing performance and investment decisions. Influence senior stakeholders through clear storytelling, strong visualization, and ROI-focused recommendations. What you'll bring to the team... 12+ years of experience in marketing analytics, marketing science, business intelligence, or data strategy. 5+ years leading enterprise-scale analytics organizations. Expertise in marketing analytics, attribution, media measurement, media mix modeling, forecasting, predictive analytics, LTV:CAC, and brand measurement. Experience supporting multi-brand or multi-business-unit organizations. Experience partnering closely with Finance and Executive Leadership. Proven ability to influence senior stakeholders and drive organizational change. Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Data Science, Business, or a related field required; advanced degree preferred. Technical & Analytical Expertise Strong understanding of: Statistical modeling, forecasting, experimentation, and machine learning methods applied to marketing and customer analytics. Attribution, incrementality, media mix modeling, segmentation, propensity modeling, and marketing measurement methodologies. Marketing data ecosystems, governance, visualization, and executive reporting tools. It would be even better if you also had... SQL Python/R expertise BI platforms (Tableau, Power BI, Looker, etc.) CDPs and marketing data platforms Marketing automation and media platforms Cloud architecture/solutions (Azure, AWS) Why work for us Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com. Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $120,900.00 - $205,500.00/Yr. Sponsored Job #LI-KB1 #LI-Remote