Is the Senior Director of Web Strategy position at HubSpot fully remote?

Yes, this Senior Director of Web Strategy position at HubSpot is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time Senior Director of Web Strategy role?

This is a full-time Senior Director of Web Strategy position at HubSpot.

What benefits does HubSpot offer for this position?

HubSpot offers the following benefits: Equity.

What is the salary range for the Senior Director of Web Strategy position?

The salary range for this Senior Director of Web Strategy role is $231k - $369k.

How do I apply for the Senior Director of Web Strategy position at HubSpot?

You can apply for this Senior Director of Web Strategy position by clicking the "Apply Now" button on this page, which will take you to HubSpot's application portal.

Senior Director of Web Strategy at HubSpot

United States

$231k - $369k

POS-2354 <hr>Senior Director, Website Strategy (HubSpot.com)  HubSpot.com is one of the most visited B2B SaaS websites in the world, attracting millions of visitors each month across English, French, German, Spanish, Portuguese, and Japanese markets. As Senior Director of Web Strategy, you’ll define how HubSpot shows up to the world — helping buyers discover, learn, and buy in an era of rapidly evolving digital behavior. You’ll lead a global team across chat, conversion rate optimization (CRO), and web strategy. Your mission: Build a world-class, brand-defining website that helps prospects discover HubSpot, converts interest into revenue, and sets the standard for modern web strategy in the AI era. In this role, you’ll:  <ul> <li style="font-size: 12pt;">Shape the next generation of HubSpot.com. Evolve the website to meet the needs of modern buyers who arrive more informed than ever with AI-driven, personalized experiences. Define and execute a forward-looking strategy that optimizes for answer engines and human interactions alike using AI to drive discovery, conversion and engagement.</li> <li style="font-size: 12pt;">Drive revenue. Own the demand goal for HubSpot.com, driving both qualified leads and touchless purchases. Build a constant experimentation culture that uses AI and modern technology to optimize conversion and engagement. Turn innovation into measurable business impact.</li> <li style="font-size: 12pt;">Tell HubSpot’s story through the website. Bring our evolving brand and AI story to life through clear copy, design, and interaction. Ensure the site communicates how HubSpot helps companies grow, serving as both a storytelling and selling engine.</li> <li style="font-size: 12pt;">Deliver an exceptional experience. Use user research and behavioral insights to create a site that’s fast, intuitive, and helpful. Every visit should inform, inspire, and convert.</li> <li style="font-size: 12pt;">Lead and grow a high-performing team. Develop and empower a global team across conversational marketing, CRO, and web strategy. Build a culture that’s data-driven, curious, and innovation-minded, equipping the team to lead in the AI era.</li> <li style="font-size: 12pt;">Partner across HubSpot. Collaborate with creative, mar-tech, brand, product marketing, and SEO/AEO to deliver experiences that balance storytelling, performance, and innovation.</li> </ul> We are looking for people who:  <ul> <li style="font-size: 12pt;">Are hands-on technologists who stay ahead of what’s next: Fluent in personalization, testing, and conversational marketing tools, and obsessed with experimenting with new AI technologies to push the boundaries of what’s possible on the web.</li> <li style="font-size: 12pt;">Bring 10+ years leading and scaling web strategy or digital growth in B2B SaaS, with a builder’s mindset that turns experimentation into scalable, measurable impact.</li> <li style="font-size: 12pt;">Are strategic and customer-obsessed, understanding how modern buyers research, evaluate, and buy, and how to meet them with personalized, frictionless experiences.</li> <li style="font-size: 12pt;">Have experience managing multilingual websites and scaling experiences globally.</li> <li style="font-size: 12pt;">Are curious builders and problem solvers who love testing, learning, and scaling what works.</li> <li style="font-size: 12pt;">Bring strong organizational and program management skills, leading complex, cross-functional initiatives with clarity and precision.</li> <li style="font-size: 12pt;">Are exceptional people leaders who attract and develop top talent, can thrive in growth and change, and can inspire a world-class team ready to shape the future of web strategy.</li> <li style="font-size: 12pt;">Excel at collaboration and communication, influencing across marketing, product, design, and engineering.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><hr> Pay & Benefits The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. <a href="https://drive.google.com/file/d/1C1TGMkG5mos30bkgmNIap_sSzr-lCOWF/view?usp=sharing">This resource</a> will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s <a href="https://www.hubspot.com/careers-blog/compensation-philosophy">compensation philosophy</a>. Benefits are also an important piece of your total compensation package. Explore the <a href="https://www.hubspot.com/careers/benefits">benefits and perks</a> HubSpot offers to help employees grow better. At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.</div><div class="title">Annual Cash Compensation Range:</div><div class="pay-range">$231,000—$369,000 USD</div></div></div><div class="content-conclusion"><hr> We know the <a class="c-link" href="https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/" target="_blank" data-stringify-link="https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/" data-sk="tooltip_parent">confidence gap</a> and<a class="c-link" href="https://blog.hubspot.com/marketing/impostor-syndrome-tips" target="_blank" data-stringify-link="https://www.braintreepayments.com/blog/overcoming-imposter-syndrome/" data-sk="tooltip_parent"> impostor syndrome</a> can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. If you need accommodations or assistance due to a disability, please reach out to us <a href="https://form.asana.com/?k=Xr9-j19kRaY5T5NjIeyx4Q&d=8587152060687" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://form.asana.com/?k%3DXr9-j19kRaY5T5NjIeyx4Q%26d%3D8587152060687&source=gmail&ust=1699378163995000&usg=AOvVaw2_XirAqwPzHwePk2ZYcL3q">using this form</a>. <hr> At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements <hr> Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page <a href="https://www.hubspot.com/careers/diversity" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.hubspot.com/careers/diversity&source=gmail&ust=1642285588184000&usg=AOvVaw3xxMKJX-6TTmbnyN6vYtUx">here</a>. India Applicants: link to HubSpot India's equal opportunity policy <a href="https://drive.google.com/file/d/1fTZ0ht2chl1WRI7Tgrbzh9ytZUhL2jG9/view?__hstc=20629287.8bedd818fefb24c6303ec98fcf9dcfff.1724281309795.1724281309795.1724281309795.1&__hssc=20629287.1.1724281309796&__hsfp=1818362978" target="_blank">here</a>. <hr> About HubSpot HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.  At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company<a href="https://www.hubspot.com/careers/hybrid-work" target="_blank"> where people can do their best work</a>. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: <ul> <li><a href="https://www.hubspot.com/careers" target="_blank">HubSpot Careers</a></li> <li><a href="https://www.instagram.com/lifeathubspot" target="_blank">Life at HubSpot on Instagram</a></li> </ul> <hr> HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found <a href="https://www.hubspot.com/careers/hiring-ai" target="_blank">here</a>. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's <a href="https://legal.hubspot.com/recruiting-privacy-notice" target="_blank">Recruiting Privacy Notice</a> for details on data processing and your rights.</div>

Apply Now

Remote Opportunity

Senior Director of Web Strategy

Q: What are the main requirements for the Senior Director of Web Strategy role?

Key requirements include: 10+ years leading and scaling web strategy or digital growth in B2B SaaS, Fluent in personalization, testing, and conversational marketing tools, Experience managing multilingual websites and scaling experiences globally, and more.

Join HubSpot as a staff professional working remotely from United States. Explore the role, benefits, and apply in one place.

Senior Director of Web Strategy

HubSpot

Full Time

$231k - $369k

7 months ago

POS-2354 Senior Director, Website Strategy (HubSpot.com) HubSpot.com is one of the most visited B2B SaaS websites in the world, attracting millions of visitors each month across English, French, German, Spanish, Portuguese, and Japanese markets.

United States

Marketing

Staff

Chat

Conversion Rate Optimization

Web Strategy

+5 more

Job Description

POS-2354

Senior Director, Website Strategy (HubSpot.com)

HubSpot.com is one of the most visited B2B SaaS websites in the world, attracting millions of visitors each month across English, French, German, Spanish, Portuguese, and Japanese markets. As Senior Director of Web Strategy, you’ll define how HubSpot shows up to the world — helping buyers discover, learn, and buy in an era of rapidly evolving digital behavior.

You’ll lead a global team across chat, conversion rate optimization (CRO), and web strategy.
Your mission: Build a world-class, brand-defining website that helps prospects discover HubSpot, converts interest into revenue, and sets the standard for modern web strategy in the AI era.

In this role, you’ll:

Shape the next generation of HubSpot.com.
Evolve the website to meet the needs of modern buyers who arrive more informed than ever with AI-driven, personalized experiences. Define and execute a forward-looking strategy that optimizes for answer engines and human interactions alike using AI to drive discovery, conversion and engagement.
Drive revenue.
Own the demand goal for HubSpot.com, driving both qualified leads and touchless purchases. Build a constant experimentation culture that uses AI and modern technology to optimize conversion and engagement. Turn innovation into measurable business impact.
Tell HubSpot’s story through the website.
Bring our evolving brand and AI story to life through clear copy, design, and interaction. Ensure the site communicates how HubSpot helps companies grow, serving as both a storytelling and selling engine.
Deliver an exceptional experience.
Use user research and behavioral insights to create a site that’s fast, intuitive, and helpful. Every visit should inform, inspire, and convert.
Lead and grow a high-performing team.
Develop and empower a global team across conversational marketing, CRO, and web strategy. Build a culture that’s data-driven, curious, and innovation-minded, equipping the team to lead in the AI era.
Partner across HubSpot.
Collaborate with creative, mar-tech, brand, product marketing, and SEO/AEO to deliver experiences that balance storytelling, performance, and innovation.

We are looking for people who:

Are hands-on technologists who stay ahead of what’s next: Fluent in personalization, testing, and conversational marketing tools, and obsessed with experimenting with new AI technologies to push the boundaries of what’s possible on the web.
Bring 10+ years leading and scaling web strategy or digital growth in B2B SaaS, with a builder’s mindset that turns experimentation into scalable, measurable impact.
Are strategic and customer-obsessed, understanding how modern buyers research, evaluate, and buy, and how to meet them with personalized, frictionless experiences.
Have experience managing multilingual websites and scaling experiences globally.
Are curious builders and problem solvers who love testing, learning, and scaling what works.
Bring strong organizational and program management skills, leading complex, cross-functional initiatives with clarity and precision.
Are exceptional people leaders who attract and develop top talent, can thrive in growth and change, and can inspire a world-class team ready to shape the future of web strategy.
Excel at collaboration and communication, influencing across marketing, product, design, and engineering.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$231,000—$369,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.

Requirements

10+ years leading and scaling web strategy or digital growth in B2B SaaS
Fluent in personalization, testing, and conversational marketing tools
Experience managing multilingual websites and scaling experiences globally
Strong organizational skills and ability to lead and grow a high-performing team
Ability to turn innovation into measurable business impact
Experience with AI technologies and ability to experiment with new tools
Strategic and customer-obsessed, understanding how modern buyers research, evaluate, and buy
Ability to balance storytelling, performance, and innovation in web strategy

Benefits

Equity

Skills

Chat

Conversion Rate Optimization

Web Strategy

Personalization

Testing

AI Technologies

Program Management

Conversational Marketing

Ready to Apply?

Join HubSpot today

Salary Range

$231k - $369k

Posted 7 months ago

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