Director of Performance Marketing - Growth & Paid media - at Hyprwork

Poland

About Us Hyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. Our flagship brand, Rejuvacare, has scaled 12x in a single year to nearly 150 people across 15+ countries. We build brands that reach millions of customers through paid digital channels, and everything we do is measured against real revenue outcomes. Our paid media engine operates at significant scale across Meta, Google, and Native (Taboola, Outbrain, MGID, Revcontent). Native advertising is the backbone of the revenue model. We move fast, hold a high bar, and expect the same from everyone on the team. The Role This is not a dashboards-and-syncs position. This is a hands-on leadership role for someone who genuinely understands direct response and has the instinct to act ahead of problems, not in response to them. The Director of Performance Marketing owns paid acquisition, CRO, and retention strategy across Rejuvacare and the broader Hyprwork portfolio. You will lead a team that today includes a Meta Acquisition Manager, a Senior Media Buyer covering Native, Google, and YouTube, while also overseeing agency partners across Amazon and retention. What makes this role different is the expectation of strategic depth combined with hands-on execution. We need someone who understands market dynamics and can anticipate revenue drops before they happen, who is deeply obsessed with funnel metrics and data, and who can lead, think strategically, and execute when needed. You think in offers, hooks, funnels, and creative velocity. When CAC spikes, you do not wait for the data to confirm it before moving. This role reports to the CMO and has a direct line to founders. You will be accountable for New Customer Revenue and Contribution Profit. What You Will Own Paid Media Strategy and Outcomes You own performance across Meta, Native, and Google. On the Meta side, the Meta Acquisition Manager provides a solid leadership layer; your job is to set direction, raise the bar, and hold the team accountable to results. On the Native side, Taboola, Outbrain, MGID, Revcontent, and other channels together represent a significant portion of revenue; you need to understand this channel deeply and govern it with the same rigor as paid social. On Google, the Senior Google Media Buyer reports directly to you across Search, PMax, YouTube, and Demand Gen. If there is a problem in any channel, you can diagnose it yourself. Creative and Offer Strategy You understand that media buying and creative are a single machine. You have opinions on hooks, angles, advertorial structure, and what kills a funnel. You drive creative velocity, not just creative volume. Full Funnel Ownership From the first ad impression through to checkout and post-purchase. You partner with creative, product, and tech to improve landing page performance and conversion rates. You think in CAC and LTV, not just ROAS. You have built testing programs before and know how to move from hypothesis to decision fast. Agency and Partner Governance You oversee the Amazon agency partner and the retention agency, holding them accountable to performance targets and integrating their work into the broader growth strategy. Performance Reporting You build and maintain the reporting layer that gives the business clarity on what is working by platform, ad, funnel, and lander, and what needs to be cut or fixed. You do not just report numbers; you explain what they mean and what you are doing about them. Team Leadership You manage three direct reports across Meta, Native, and Google. Your job is to raise the bar on each of them, develop their capabilities, and build a function that runs with increasing autonomy over time. What We Are Looking For A direct response operator with genuine media buying depth and the leadership instinct to govern a team and anticipate what the market is doing. The title on your LinkedIn is less important than your ability to walk through the last funnel you built that was working: the offer, the hook, the advertorial structure, the creative testing velocity, and what killed it. Experience and Background Six to nine years in performance marketing with significant time in direct response environments. Managed or contributed to budgets at eight-figure scale. Comfortable operating in fast-paced startups or scale-ups without perfect infrastructure. Led small teams before and understands the difference between managing and developing people. Hands-On Platform Depth Strong Meta knowledge covering campaign architecture, creative strategy, audience systems, and platform volatility. Native advertising depth across Taboola, Outbrain, MGID, Revcontent, or equivalent; this channel represents a significant share of revenue and cannot be a blind spot. Strong Google expertise across Search, Shopping, PMax, YouTube, and Demand Gen. Solid understanding of direct response principles and creative strategy; knows what makes an ad work beyond the platform mechanics. Can sit next to a media buyer and solve a broken campaign. DTC and Direct Response Fluency Thinks in contribution margin, CAC payback periods, cohort behavior, and subscription mechanics. Has operated in verticals where creative cycles are fast and competition is aggressive. Familiar with attribution tools such as Hyros, Triple Whale, GA4, or equivalent. Metrics Mastery Fluent in CPA, LTV, Churn, MER, AOV, and CVR, and knows how to use them together to build diagnostic frameworks, not just dashboards. Builder Mentality Does not wait for systems to exist. Builds them. Comfortable with ambiguity and can create order without a playbook. Direct, data-driven, and willing to push back when something does not make sense. What We Offer A fully remote position with real ownership at a company scaling fast with serious ambition. You will have the budget, the team, and the mandate. Exposure across a growing portfolio of DTC brands, a data-driven team that shares results openly, and a culture that values intellectual honesty, speed, and continuous improvement. As the brands scale, so does this role. Paid Time Off Work From Home Training & Development Performance Bonus