Is the Senior Director, Demand Generation position at Icertis fully remote?

Yes, this Senior Director, Demand Generation position at Icertis is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time Senior Director, Demand Generation role?

This is a full-time Senior Director, Demand Generation position at Icertis.

What benefits does Icertis offer for this position?

Icertis offers the following benefits: Dental Insurance, Vision Insurance, 401k Matching, Equity, Employee Assistance Program.

What is the salary range for the Senior Director, Demand Generation position?

The salary range for this Senior Director, Demand Generation role is $228k - $263k.

How do I apply for the Senior Director, Demand Generation position at Icertis?

You can apply for this Senior Director, Demand Generation position by clicking the "Apply Now" button on this page, which will take you to Icertis's application portal.

Senior Director, Demand Generation at Icertis

United States

$228k - $263k

Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and optimization of initiatives that fuel pipeline and revenue growth for Icertis’ new business segment. The ideal candidate takes a metrics-led approach to decision making, experimentation, and optimization, and is an expert in building full-funnel demand engines for Enterprise SaaS with the ability to align Marketing, Sales, and cross-functional teams around shared revenue goals. #LI-RS <h3>Responsibilities</h3>Key Responsibilities Strategic Leadership <ul style="list-style-type:disc;"><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence</li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. </li></ul>Integrated Campaign & ABM Development <ul style="list-style-type:disc;"><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. </li></ul>Sales & Sales Development Enablement <ul style="list-style-type:disc;"><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Support late stage deal progression with targeted content, insights, and engagement strategies. </li></ul>Performance, Analytics & Optimization <ul style="list-style-type:disc;"><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Build a data driven experimentation model to optimize campaign performance across channels and segments. </li><li style="line-height:normal;margin-bottom:0in;tab-stops:list .5in;">Manage global budget allocations and ensure efficient investment across programs, partners, and tactics. </li></ul> <h3>Qualifications</h3><div class="SCXW236154633 BCX8" style="-webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; -webkit-user-drag: none; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; user-select: text; white-space: normal; widows: 2; word-spacing: 0px;"><div class="OutlineElement Ltr SCXW236154633 BCX8" style="-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; clear: both; cursor: text; direction: ltr; margin: 0px; overflow: visible; padding: 0px; position: relative; user-select: text;"> <ul style="list-style-type: disc;"><li style="line-height: normal; margin-bottom: 0in;">10+ years of B2B marketing experience, including 5+ years leading global demand generation functions. </li><li style="line-height: normal; margin-bottom: 0in;">5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions. </li><li style="line-height: normal; margin-bottom: 0in;">Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets. </li><li style="line-height: normal; margin-bottom: 0in;">Expertise developing early stage campaigns that uncover pain points and build interest in solution categories. </li><li style="line-height: normal; margin-bottom: 0in;">Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration). </li><li style="line-height: normal; margin-bottom: 0in;">Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement. </li><li style="line-height: normal; margin-bottom: 0in;">Strong understanding of Sales Development operations, outbound strategies, and Sales enablement. </li><li style="line-height: normal; margin-bottom: 0in;">Proficiency with Marketo, Salesforce, and analytics/BI tools. </li><li style="line-height: normal; margin-bottom: 0in;">Strong analytical mindset with evidence of data driven decision making. </li><li style="line-height: normal; margin-bottom: 0in;">Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams. </li><li style="line-height: normal; margin-bottom: 0in;">Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..</li></ul> Compensation:Base:  $228,000 - $263,000 annual salaryBonus : 20% VariablePay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual target incentive bonus, an equity component is included in the compensation package.Our Commitments: Icertis is committed to:  <ul><li>Icertians (employees) and their family's physical, mental and financial health and wellbeing</li><li>Turbocharging Icertians careers</li><li>Making a social and environmental impact in our communities </li><li>Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers</li><li>Generous holidays including the 4th of July week off – paid </li><li>Free professional and leadership coaching</li><li>Annual personal development allowance </li></ul> What we offer:  <ul><li>Robust medical (physical & mental vision and dental benefits </li><li>Employee assistance program (EAP) </li><li>Equity (RSUs) and shared ownership in the company </li><li>Generous 401K match </li><li>Flexible work environment </li><li>Paid maternity and paternity leave </li><li>Generous holiday and PTO program</li><li>CaaS (coaching as a service)</li><li>Annual personal development allowance </li><li>7 Days for Humanity – 7 paid volunteer days annually</li><li>Global and regional DEIB steering committees, employee resource groups (ERGs) </li><li>Global DEIB training programs and guest speakers throughout the year</li></ul></div></div> Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries. <div> Who we are:  Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination. Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to <a href="mailto:careers@icertis.com" target="_blank" rel="nofollow">careers@icertis.com</a> or get in touch with your recruiter. </div> <div> </div>

Apply Now

Remote Opportunity

Senior Director, Demand Generation

Join Icertis as a staff professional working remotely from United States. Explore the role, benefits, and apply in one place.

Senior Director, Demand Generation

Icertis

Full Time

$228k - $263k

4 weeks ago

Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and optimization of initiatives that fuel pipeline and revenue growth for Icertis’ new business segment.

United States

Engineering

Staff

Demand Generation

ABM

Enterprise SaaS

+5 more

Job Description

Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and optimization of initiatives that fuel pipeline and revenue growth for Icertis’ new business segment. The ideal candidate takes a metrics-led approach to decision making, experimentation, and optimization, and is an expert in building full-funnel demand engines for Enterprise SaaS with the ability to align Marketing, Sales, and cross-functional teams around shared revenue goals. #LI-RS

Responsibilities

Key Responsibilities

Strategic Leadership

Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase.
Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence
Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams.
Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders.

Integrated Campaign & ABM Development

Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans.
Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform.
Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization.
Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach.
Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts.

Sales & Sales Development Enablement

Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries.
Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration.
Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies.
Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools.
Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays.
Support late stage deal progression with targeted content, insights, and engagement strategies.

Performance, Analytics & Optimization

Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI.
Build a data driven experimentation model to optimize campaign performance across channels and segments.
Manage global budget allocations and ensure efficient investment across programs, partners, and tactics.

Qualifications

10+ years of B2B marketing experience, including 5+ years leading global demand generation functions.
5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions.
Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets.
Expertise developing early stage campaigns that uncover pain points and build interest in solution categories.
Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration).
Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.
Strong understanding of Sales Development operations, outbound strategies, and Sales enablement.
Proficiency with Marketo, Salesforce, and analytics/BI tools.
Strong analytical mindset with evidence of data driven decision making.
Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams.
Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..

Compensation:

Base: $228,000 - $263,000 annual salary

Bonus : 20% Variable

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual target incentive bonus, an equity component is included in the compensation package.

Our Commitments: Icertis is committed to:

Icertians (employees) and their family's physical, mental and financial health and wellbeing
Turbocharging Icertians careers
Making a social and environmental impact in our communities
Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
Generous holidays including the 4th of July week off – paid
Free professional and leadership coaching
Annual personal development allowance

What we offer:

Robust medical (physical & mental vision and dental benefits
Employee assistance program (EAP)
Equity (RSUs) and shared ownership in the company
Generous 401K match
Flexible work environment
Paid maternity and paternity leave
Generous holiday and PTO program
CaaS (coaching as a service)
Annual personal development allowance
7 Days for Humanity – 7 paid volunteer days annually
Global and regional DEIB steering committees, employee resource groups (ERGs)
Global DEIB training programs and guest speakers throughout the year

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to careers@icertis.com or get in touch with your recruiter.

Requirements

10+ years of b2b marketing experience, including 5+ years leading global demand generation functions. 
proven track record driving pipeline and revenue for enterprise saas. must be comfortable owning global pipeline and revenue targets. 
expertise developing early stage campaigns that uncover pain points and build interest in solution categories. 
advanced proficiency with abm and intent platforms such as 6sense or demandbase (strategy, segmentation, orchestration). 
experience with gifting/direct mail platforms (sendoso, postal) for personalized engagement. 
strong understanding of sales development operations, outbound strategies, and sales enablement. 
proficiency with marketo, salesforce, and analytics/bi tools. 
strong analytical mindset with evidence of data driven decision making.

Benefits

Dental Insurance
Vision Insurance
401k Matching
Equity
Employee Assistance Program

Skills

Demand Generation

ABM

Enterprise SaaS

Pipeline Growth

Revenue Strategy

Marketing Leadership

Sales Enablement

Data-Driven Decision Making

Ready to Apply?

Join Icertis today

Salary Range

$228k - $263k

Posted 4 weeks ago

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