Content Development Specialist, Sales Enablement at iFIT

United States

<p><strong>General Purpose:</strong></p> <p> </p> <p>The Content Development Specialist designs and produces high‑impact enablement materials that equip TPx revenue teams with the knowledge, skills, and tools needed to perform effectively throughout the customer lifecycle. This role creates facilitator‑ready content that translates strategy, processes, products, and sales methodologies into clear, scalable, and easy‑to-consume assets. Working closely with Sales Enablement leaders, subject matter experts, Product, Sales Operations, and Marketing, this position builds structured deliverables such as playbooks, plays, personas, battle cards, job aids, and eLearning modules.<strong><br/><br/></strong></p> <p><strong>Direct Reports:</strong></p> <p>No</p> <p> </p> <p><strong>Essential Duties and Responsibilities:</strong></p> <p><strong>Enablement Content Design &amp; Development</strong></p> <ul> <li>Designs and develops both facilitator-led and self‑paced enablement content to support onboarding, everboarding, product and system launches, sales plays, and process changes.</li> <li>Produces a wide range of enablement assets, including:</li> <ul> <li>Sales playbooks and plays</li> <li>Buyer and user personas</li> <li>Competitive battle cards</li> <li>Job aids and process guides</li> <li>Facilitator guides and presentation decks</li> <li>Interactive eLearning modules and knowledge checks</li> </ul> <li>Translates complex business, product, and technical information into clear, role‑based, learner‑friendly content grounded in adult learning principles.</li> <li>Ensures all materials are structured for consistent facilitator delivery and aligned to defined competencies, behaviors, and desired outcomes.</li> </ul> <p><strong>Instructional Design &amp; Learning Experience</strong></p> <ul> <li>Applies instructional design methodologies (e.g., ADDIE) to create engaging, effective learning experiences.</li> <li>Develops interactive eLearning using tools such as Articulate Storyline and Articulate Rise.</li> <li>Designs blended learning journeys that integrate facilitator-led sessions, self‑paced modules, and reinforcement resources.</li> <li>Incorporates assessments, practice activities, and reinforcement mechanisms to support skill adoption and behavior change.</li> <li>Ensures all enablement materials meet accessibility requirements, branding guidelines, and quality standards.</li> <li>Manages post‑event content packaging and administrative tasks, including editing recorded sessions, producing printable companion materials, and developing self‑paced modules in Articulate Rise 360 for LMS delivery.</li> </ul> <p><strong>AI Enablement &amp; Modern Learning Practices</strong></p> <ul> <li>Embeds AI concepts, workflows, and best practices into enablement content to enhance seller productivity and informed decision‑making.</li> <li>Leverages AI tools to accelerate content development, improve efficiency, and elevate the learning experience.</li> <li>Partners with Enablement and Operations teams to document and operationalize AI‑supported selling motions and workflows.</li> </ul> <p><strong>Content Development, Governance &amp; Lifecycle Management</strong></p> <ul> <li>Collaborates with subject matter experts across Sales, Product, Marketing, Sales Operations, and Customer Success to gather insights and validate content accuracy.</li> <li>Iterates on content based on learner feedback, performance data, and evolving business needs.</li> <li>Supports organization, tagging, and ongoing maintenance of content within enablement platforms and LMS environments.</li> <li>Participates in content lifecycle management, ensuring accuracy, relevance, version control, and timely retirement of outdated materials.</li> <li>Manages multiple content development projects simultaneously while meeting timelines and deliverables.</li> </ul> <p> </p> <p><strong>Required Qualifications:</strong></p> <p><strong>Education &amp; Experience</strong></p> <ul> <li>Bachelor's degree in Instructional Design, Education, Learning Sciences, Business, or a related field; or an equivalent combination of education and experience.</li> <li>Minimum of 3 years of experience in instructional design, enablement content development, or learning design within sales enablement, GTM, or corporate L&amp;D environments.</li> <li>Proven experience developing facilitator‑led and digital learning content for adult learners.</li> <li>Experience creating sales enablement materials such as playbooks, job aids, personas, sales plays, and competitive resources.</li> <li>Experience working with LMS platforms, including ADP LMS or similar systems.</li> <li>Hands‑on experience editing recorded content and producing instructional videos using Camtasia, creating polished multimedia assets for enablement programs.</li> <li>Strong instructional design foundation with practical application of adult learning principles.</li> </ul> <p><strong>Knowledge, Skills &amp; Abilities</strong></p> <ul> <li>Proficiency with eLearning authoring tools, including Articulate Storyline and Rise.</li> <li>Working knowledge of Salesforce as a system of record and understanding of how CRM workflows support sales execution.</li> <li>Familiarity with sales engagement and productivity tools such as Outreach and Microsoft Copilot.</li> <li>Exceptional written communication and visual storytelling skills with the ability to simplify complex concepts.</li> <li>Highly organized, detail‑oriented, and effective at managing multiple projects in fast‑paced environments.</li> <li>Ability to work cross‑functionally and transform SME insights into polished enablement assets.</li> <li>Comfort using AI tools to enhance productivity and streamline content development workflows.</li> <li>Working knowledge of Adobe Creative Cloud to support visual design, multimedia creation, and branded enablement materials.</li> <li>Proficiency in Microsoft applications--including Excel, Word, SharePoint, and Planner--for documentation, collaboration, reporting, and workflow management.</li> </ul> <p> </p> <p><strong>Preferred Qualifications</strong></p> <ul> <li>Experience using enablement or conversation<span>‑</span>intelligence platforms such as Allego or Kaia.</li> <li>Experience integrating AI tools and workflows into enablement programs.</li> <li>Familiarity with sales methodologies and B2B sales motions.</li> <li>Background in video or multimedia content development.</li> <li>Experience supporting enablement programs in technology, SaaS, or telecommunications environments.</li> <li>Previous experience in sales, account management, teaching, or curriculum development.<br/><br/></li> </ul> <p>TPx is an Equal Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy, childbirth, breast-feeding and related medical conditions), sexual orientation, gender identity, gender expression, national origin or ancestry, age, mental or physical disability (including medical condition), military or veteran status, political preference, marital status, citizenship, genetic information or other status protected by law or regulation.</p> <p> </p> <p>We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or an accommodation, please let us know during the application process.</p> <p> </p> <p>#LI-Remote</p> <p>Req: #26-0008</p>