Fractional Head of Growth (Demand Generation Focus) at Insight Therapy Solutions
Worldwide
$2.5k - $3k
<p>This is a remote position.</p> <h2 style="margin-bottom:4pt; page-break-after:auto"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:17pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Position Overview</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></h2> <p style="margin:0px 0in 12pt"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">We are seeking a Fractional Head of Growth to take immediate ownership of lead generation and pipeline growth.</span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></p> <p style="margin:0px 0in 12pt"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">You will be responsible for deciding what channels to focus on, building execution plans, and holding the team accountable for output and results.</span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></p> <p style="margin:0px 0in 12pt"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">This role is ideal for a growth operator who has personally scaled lead generation and can quickly implement systems that produce results.</span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></p> <h2 style="margin-bottom:4pt; page-break-after:auto"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:17pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Primary Objective (First 90 Days)</span></span></span> <br></h2> <ul> <li><span><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Increase total weekly inbound leads by 30-50% (from approx 160/wk to 210-240/wk), with measurable growth driven by scalable channels (for ex Google Search, referral partnerships, etc)</span></span></span></span> <br></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Establish 2–3 reliable, scalable lead generation channels</span></span></span> <br></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Implement a weekly reporting system tied to leads, conversions, and cost per leadFF <br></span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></li> </ul> <h2 style="margin-bottom:4pt; page-break-after:auto"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:17pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">First 30 Days Expectations</span></span></span> <br></h2> <ul> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Identify and validate true lead sources (eliminate “unknown” attribution)</span></span></span></span> <br></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Launch or significantly expand at least one scalable acquisition channel (Google Search or equivalent)</span></span></span></span> <br></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">ncrease total weekly leads by a minimum of 15–20%</span></span></span></span> <br></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Present a clear 60-day execution roadmap with channel focus and expected outputs <br></span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></li> </ul> <h2 style="margin-bottom:4pt; page-break-after:auto"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:17pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Key Responsibilities</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></h2> <h3 style="margin-top:14pt; page-break-after:auto"><span class="colour" style="color:black"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:13pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Demand Generation Leadership (Core Focus)</span></span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></h3> <ul> <li><span><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Own and drive all lead generation efforts across the organization</span></span></span></span></span> <br></li> <li><span><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Identify and prioritize 2–3 high-impact acquisition channels (e.g., paid search, referral partnerships, SEO)</span></span></span></span></span> <br></li> <li><span><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Develop clear execution plans for each channel and direct the team to implement</span></span></span></span></span> <br></li> <li><span><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></span></li> </ul> <h3 style="margin-top:14pt; page-break-after:auto"><span class="colour" style="color:black"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:13pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Team Leadership & Execution Management</span></span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></h3> <ul> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Direct and manage the existing marketing team (digital marketing + business development)</span></span></span> <br></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Translate strategy into weekly execution plans with clear deliverables</span></span></span> <br></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Hold team members accountable for output, timelines, and performance</span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Provide coaching and structure to improve team effectiveness</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></li> </ul> <h3 style="margin-top:14pt; page-break-after:auto"><span class="colour" style="color:black"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:13pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Performance Tracking & Accountability</span></span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></h3> <ul> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Implement and maintain a simple, transparent KPI dashboard </span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Use data to reallocate effort toward highest-performing channels</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></li> </ul> <h2 style="margin-bottom:4pt; page-break-after:auto"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:17pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">What This Role Is NOT</span></span></span> <br></h2> <ul> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Not a branding-only or long-term strategy role</span></span></span> <br></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Not expected to perform routine execution tasks, but should be willing to step in selectively to unblock progress or accelerate results</span></span></span> <br></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Not responsible for expanding into multiple channels simultaneously — focus and prioritization are required</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></li> </ul> <h2 style="margin-bottom:4pt; page-break-after:auto"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:17pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Required Experience</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></h2> <ul> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Demonstrated experience personally driving measurable increases in lead volume (not just managing teams or analyzing performance)</span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output</span></span></span> <br></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Experience operating in resource-constrained environments (small teams, limited budgets)</span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Strong understanding of performance marketing and/or referral-based growth</span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Ability to quickly diagnose problems and implement practical solutions</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></li> </ul> <h2 style="margin-bottom:4pt; page-break-after:auto"><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:17pt; line-height:115%"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Engagement Details</span></span></span><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></h2> <ul> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Fractional role (approximately 10–15 hours per week)</span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Monthly budget: $2500 - $3000 </span></span></span><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif"> <br> </span></span></span></li> <li><span><span class="font" style="font-family:"Times New Roman", serif"><span class="size" style="font-size:16px"><span class="font" style="font-family:arial, helvetica, sans-serif, sans-serif">Initial term: 90 days, with extension based on performance</span></span></span> <br></span></li> </ul> <p style="margin-top:0px"><span class="font" style="font-family:"Times New Roman", serif"> </span> <br></p> <div> <br> </div> <br>
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