Lifecycle Marketing Manager at MedBridge Inc.

United States

$115k - $125k

Description Join the team shaping the future of healthcare! Medbridge is a dynamic software-as-a-service company working with the country’s largest healthcare providers to build technology solutions that help patients get better faster, while decreasing the overall cost of care. Our Marketing team is looking for an enthusiastic Lifecycle Marketing Manager to join us! We hire in the following states: AZ, CO, CA, FL, ID, GA, IL, NH, KS, MA, MI, MN, NC, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. We’re looking for a Lifecycle Marketing Manager to own and optimize the end-to-end customer journey. You’ll define how prospects and customers experience Medbridge and build programs that drive engagement, product adoption, retention, and growth. This role is both strategic and hands-on. You’ll partner cross-functionally to turn business priorities into effective lifecycle programs across email, in-product messaging, SMS, and push. Why work at Medbridge? We are mission driven. At Medbridge, our mission is clear - we want to help everyone move well, feel well, and live well. You’ll make an impact here. 300,000+ clinicians use our products daily, impacting millions of patients. In this role, you help create experiences that impact these important leaders. Our customers love Medbridge! We work with 9 of the top 10 Private Practice and hospital systems nationwide, and 6 of the top 10 home health organizations. We have a nearly 100% client retention rate and are continuing that work in 2026 and beyond. In this role, you will: Own the Customer Journey: Manage and strengthen lifecycle touchpoints from prospect through expansion, defining key moments that drive activation, adoption, and retention. Develop Lifecycle Strategy: create segmentation frameworks and behavior-based programs that improve engagement and lifetime value. Execute & Optimize Campaigns: Plan, build, and optimize automated campaigns across email, in-app, SMS, and push to support product initiatives and feature launches. Leverage Data to Drive Decisions: Monitor performance, analyze user behavior, and use insights to improve targeting, messaging, and overall program effectiveness. Scale Through Automation & AI: Use automation and AI tools to improve workflows, reporting, and campaign development. Partner Cross-Functionally: Work closely with Product, Sales, and Account Management to align lifecycle programs with company goals and priorities. Improve Signal & Reduce Noise:Continuously refine communications to ensure relevance, clarity, and value across all touchpoints. Requirements: 4–6+ years in lifecycle, CRM, or growth marketing, ideally in a SaaS or subscription business. Strong experience building and optimizing multi-channel lifecycle programs. Hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce), and in-product messaging tools (e.g., Pendo). Comfortable working with lifecycle metrics and using data tools (e.g., Tableau, PostHog) to measure and improve performance. Experience using AI tools to support process improvement, campaign creation, personalization, or testing. Strong communication and project management skills with experience working across teams. Nice to Have: Experience in healthcare or healthcare technology Fluent in marketing or revenue operations, including data structures and integrations Who You Are: Strategic and execution-oriented—you can plan and build Accountable—you take ownership and follow through Collaborative—you work effectively across teams Process-minded—you build programs that scale and improve over time Our Values: Excellence: A job worth doing is a job worth doing RIGHT. We believe that excellence is never an accident. It’s the result of high intention, sincere effort, and intelligent execution. We are change-makers who push the boundaries of what is possible, continually reimagining patient care. We realize that our work impacts people’s health and demands that we hold ourselves to the highest possible standards. We know a good thing when we see it; when exceptional talent comes our way, we hire them and help them grow. We understand the value of time, and we give our best effort everyday because we have a day in which to give it. Fortitude: Our goals are big. Our dedication is bigger. We embrace ambitious and challenging projects with confidence in our ability to achieve them together. We are courageous as we venture into the unknown. We persevere in the face of difficulties. We do not let perfection be the enemy of progress; we focus on taking the next best step forward. We take ownership of our mistakes and of our successes, and we learn from both. Service: We work for something more important than ourselves. We care deeply about our colleagues, customers, and patients, ensuring our work at Medbridge has a lasting impact. We take a multi-disciplinary, data-oriented approach to solving problems. We lead with confidence and humility, embracing a servant-leadership mindset as we support and challenge one another to reach our shared goals. We know that if we do great work, we help people live healthier lives. Salary Range: $115,000–$125,000 At Medbridge, salary ranges are assigned to a job based on 3rd party salary benchmark surveys. Individual pay within this range is informed by the candidate's skills, capabilities and experience. We embrace diversity and are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. No matter your background, your orientation, your identity expression, or whatever else makes you unique, if you want to raise the bar and join an amazing team of passionate people, then we'd love to work alongside you at Medbridge. Now it’s your turn. If you liked what you’ve read and think Medbridge would be a great career choice for you, apply now and our Talent Acquisition team will follow up with you shortly after.