Manager of Marketing Intelligence & Analytics at Murdoch's Ranch & Home Supply

United States

<p>Description</p><p>The Manager of Marketing Intelligence &amp; Analytics builds the intelligence, measurement, and analytical capabilities that enable Murdoch’s to make better customer, marketing, and business decisions. The role connects customer, market, competitive, media, transactional, channel, and behavioral data to actionable insights that strengthen customer relationships, increase store traffic, improve marketing effectiveness, and drive profitable growth.</p><p>This leader moves the organization beyond activity and channel reporting toward a disciplined understanding of incrementality, customer behavior, brand health, market opportunity, and business impact—turning complex information into clear recommendations for leaders across the organization.</p><p><br/></p><p><strong>&nbsp;</strong><em><u><strong>Remote Work Available in the Following States:</strong></u></em> <strong>AZ, CO, FL, GA, IA, ID, MT, MO, NE, NV, NC, PA, SD, TN, TX, UT, VA, WY. </strong>&nbsp;</p><p><br/></p><p><strong>As a Murdoch’s Team Member in this role, you will …</strong></p><p><u>Customer Intelligence &amp; Insights</u></p><ul><li>Build a comprehensive view of Murdoch’s customers—who they are, how they shop, what they value, and how their relationship with Murdoch’s changes over time.</li><li>Develop customer segmentation, profiles, lifecycle insights, and Voice of the Customer capabilities using behavioral, transactional, demographic, geographic, attitudinal, and qualitative data.</li><li>Partner with Customer &amp; Channel Marketing to improve acquisition, frequency, retention, cross-category shopping, lifetime value, and loyalty; identify high-value and emerging customer opportunities.</li></ul><p><u>Marketing Measurement &amp; Effectiveness</u></p><ul><li>Establish the enterprise framework for marketing performance, shifting measurement from impressions, clicks, and ROAS toward incremental store traffic and revenue, new-customer acquisition, lifetime value, frequency, retention, market share, and brand preference.</li><li>Advance attribution and incrementality capabilities, including Media Mix Modeling, incrementality and geographic testing, holdout/control testing, store visitation, customer-level analysis, and campaign/promotional effectiveness.</li><li>Partner with Finance to create a shared understanding of marketing investment, productivity, and return.</li></ul><p><u>Brand, Market &amp; Competitive Intelligence</u></p><ul><li>Own Murdoch’s brand health and consumer insights program, establishing longitudinal benchmarks across awareness, familiarity, consideration, preference, purchase, loyalty, and advocacy.</li><li>Measure customer perceptions and key preference drivers versus competitors; maintain a Brand Health Scorecard and Brand Strength Index and evaluate brand campaign impact.</li><li>Monitor customer behavior, category trends, competitive positioning, pricing/promotions, messaging, economic conditions, population shifts, and digital/eCommerce capabilities; translate opportunities and threats into recommendations.</li></ul><p><u>Trade Area &amp; Local Market Analytics</u></p><ul><li>Analyze store trade areas and performance relative to customer density, household characteristics, competitive presence, category demand, media investment, and market potential.</li><li>Identify growth, underpenetrated, competitive, and mature markets; recommend where incremental marketing investment can produce store traffic, revenue, and local market share.</li><li>Support new-store planning through market sizing, customer profiling, competitive analysis, and post-opening performance measurement.</li></ul><p><u>Forecasting, Data &amp; Measurement Infrastructure</u></p><ul><li>Build predictive capabilities for customer lifetime value, churn/retention, purchase propensity, category affinity, acquisition, store traffic, promotional response, market potential, media investment, and demand.</li><li>Move the organization from descriptive to diagnostic to predictive to prescriptive intelligence, embedding insights into planning and decision-making.</li><li>Partner with IT, eCommerce, Finance, and external partners on CRM/CDP, marketing automation, web/app analytics, media and store-visitation measurement, attribution, BI, visualization, identity resolution, and MMM.</li><li>Maintain high standards for data quality, governance, consistency, and measurement methodology, organizing data around meaningful business questions rather than more reporting.</li></ul><p><u>Executive Reporting &amp; Storytelling</u></p><ul><li>Create executive dashboards and scorecards focused on the metrics that matter most; translate complex analyses into simple, actionable narratives.</li><li>Present insights and recommendations to senior leadership and cross-functional partners, ensuring analytics leads to decisions and action</li></ul><p><br/></p><p>Requirements</p><p><strong>As a Murdochian in this role, you must…</strong></p><ul><li>8+ years of progressive experience in marketing analytics, customer analytics, consumer insights, business intelligence, marketing science, or related disciplines; 3+ years leading and developing analytical teams.</li><li>Retail, consumer brand, omnichannel commerce, or other customer-driven business experience strongly preferred.</li><li>Demonstrated expertise in customer segmentation, lifecycle analytics, lifetime value, large customer/transactional datasets, brand tracking, consumer research, and customer insights.</li><li>Experience with attribution, experimentation, incrementality testing, and ideally Media Mix Modeling; strong understanding of store traffic, retail performance, customer behavior, and local market dynamics.</li><li>Working knowledge of CRM, CDP, BI, analytics, and marketing technology platforms; experience managing analytical partners, research vendors, and measurement providers.</li><li>Strong financial/commercial acumen with exceptional ability to translate complex analysis into clear business recommendations and executive presentations.</li></ul><p><u>Success measures</u></p><p>Success will be reflected in Murdoch’s ability to better understand customers; prove marketing incrementality; improve marketing productivity; measure brand strength; strengthen local-market intelligence; identify opportunities earlier; and make intelligence an integral part of strategic, marketing, merchandising, and investment decisions.</p><p><u>Leadership profile</u></p><p>Curious • Commercially Minded • Customer Obsessed • Objective • Strategic • Practical • Storyteller • Builder</p><p>The successful leader follows the evidence, challenges assumptions when appropriate, connects analytics to customers and business outcomes, and builds the people, processes, technology, and capabilities required for Murdoch’s next stage of growth.</p><p><u>Role mandate</u></p><p>Turn data into intelligence. Intelligence into decisions. Decisions into growth. Give Murdoch’s a clearer understanding of our customers, markets, brand, and marketing investments—not simply how marketing performed, but where the next opportunity is and what we should do about it.</p><p><br/></p><p><strong>Physical Demands:</strong></p><ul><li>Sitting for long periods of time.</li><li>Heavy and repetitive lifting (up to 50 lbs).</li><li>Bending, carrying, and pushing.</li><li>Working on a ladder.</li><li>Repetitive wrist movements on keyboard.</li><li>Close vision for PC work.</li><li>Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.</li></ul><p><br/></p><p><strong>Competitive Benefits + Compensation:</strong></p><ul><li>Amazing Employee Discount on everything from clothes to power tools to pet food.</li><li>Multiple Health Insurance* options to best suit your needs after 60 days.</li><li>Dental &amp; Vision options to complete your health plan.</li><li>Life Insurance to secure your family’s financial future.</li><li>Paid Vacation* allows you to relax and recharge.</li><li>Holiday Pay throughout the year so you can celebrate with your family.</li><li>Paid Sick Time** empowers you to stay home and focus on your health without losing pay.</li><li>401(k) with a generous 4% company match to help plan for retirement.</li><li>Paid Parental Leave* to take time to bond with your family’s new addition.</li><li>Community Giving Program matches your donations and provides paid volunteer hours.</li><li>Wellness Program* saves you money by lowering medical premiums with credits earned.</li><li>Training Program helps you expand your knowledge and skills with over 250 courses.</li><li>Other various Voluntary Insurance Options.</li></ul><p>&nbsp;#LI-CS1&nbsp;&nbsp;&nbsp;</p>