Manager, Lifecycle Marketing (R13983) at Oportun

Senior

Lifecycle Marketing

CRM Strategy

Marketing Automation

+5 more

Job Description

ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a mission-driven financial services company that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $21.3 billion in responsible and affordable credit, saved its members more than $2.5 billion in interest and fees, and helped its members set aside an average of more than $1,800 annually.

WORKING AT OPORTUN

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

POSITION OVERVIEW

Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to strengthen and scale customer lifecycle marketing capabilities? We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution across Oportun's product ecosystem and key member moments. You will define and execute programs across email, push, SMS, in-app, and emerging channels to drive activation, engagement, retention, product adoption, and long-term customer value.

You are responsible for both strategy and execution. This includes prioritizing lifecycle initiatives across products, ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, personalization, and marketing technology enhancements. You will work cross-functionally with Product, Engineering, Legal, Compliance, Marketing, and Marketing Technology to deliver timely, compliant, and effective communications. You will also manage dependencies, resolve blockers, and translate business needs into clear data, platform, and execution requirements.

This role will also help advance Oportun's CLM technology capabilities. You will identify and implement opportunities such as new channel expansion, custom event integrations, improved customer data flows, AI-assisted campaign workflows, and automation that makes the CLM program more scalable, personalized, and efficient.

Success in this role means improving key lifecycle metrics across products, building scalable systems, strengthening CLM platform capabilities, and ensuring lifecycle marketing is a reliable, tech-enabled growth lever for the business.

If you're a hands-on marketer with a passion for strategic thinking, lifecycle marketing execution, data-driven decision-making, marketing technology, and customer engagement, we'd love to hear from you.

WHAT YOU'LL DO

Own Lifecycle Strategy and Performance

• Manage and optimize the lifecycle roadmap across Oportun's product portfolio and key member journeys, including onboarding, activation, engagement, retention, product adoption, and cross-product growth opportunities.

• Own performance against key engagement and business metrics, providing insights and recommendations.

• Identify opportunities and prioritize initiatives based on impact, feasibility, member needs, and technical readiness.

• Balance product-specific goals with shared lifecycle experiences and scalable CLM capabilities that can support multiple products and channels.

Execute and Optimize Multi-Channel Programs

• Build, launch, and optimize campaigns across push, SMS, in-app, email, and emerging channels.

• Partner with Design and Content teams to develop channel-appropriate creative and messaging.

• Ensure real-time, dynamic personalization using customer data, behavioral triggers, product events, and lifecycle signals.

• Design and maintain scalable, automated workflows triggered by user behavior and lifecycle stage for onboarding, activation, feature adoption, servicing, engagement, and retention.

• Continuously improve targeting, timing, messaging, channel orchestration, and personalization through structured experimentation.

Advance CLM Technology and Capabilities

• Lead adoption and optimization of emerging CLM capabilities, including new messaging channels, custom event integrations, AI-assisted workflows, and enhanced personalization.

• Partner with Product, Engineering, Analytics, and Marketing Technology to improve customer data flows, event tracking, campaign triggers, APIs, and platform scalability.

• Translate lifecycle marketing needs into clear technical requirements, event definitions, use cases, acceptance criteria, and implementation priorities.

• Evaluate new platform features, AI use cases, and automation opportunities that can improve customer engagement, operational speed, QA, and personalization quality.

• Identify and resolve gaps in data, tooling, integrations, or workflows that limit campaign execution or lifecycle program performance.

Drive Experimentation and Insights

• Own testing strategy, including A/B and holdout testing to measure incremental impact.

• Translate data into clear insights and actions that improve lifecycle performance across products and channels.

• Partner with Analytics to ensure measurement frameworks are accurate, actionable, and connected to lifecycle and product goals.

• Use learnings from campaigns, experiments, AI-assisted analysis, and member behavior to inform future strategies and platform improvements.

Manage Cross-Functional Execution

• Work closely with Product and Engineering to align on priorities, data availability, event requirements, channel readiness, and implementation timelines.

• Drive alignment across stakeholders and push for clarity when priorities, requirements, or technical dependencies are unclear or conflicting.

• Communicate tradeoffs, risks, blockers, and recommendations clearly to help teams make informed decisions and to ensure campaigns and new capabilities are launched responsibly and effectively.

Ensure Operational Excellence and Compliance

• Ensure campaigns are executed accurately and on time, with proper QA, monitoring, and issue resolution.

• Own deliverability, consent management, and compliance with regulatory and legal requirements.

• Maintain high standards for data integrity, personalization quality, messaging accuracy, and customer experience.

• Ensure AI usage, new channels, and platform enhancements follow privacy, compliance, brand, and governance expectations.

REQUIREMENTS

WHO YOU ARE

• Customer-centric: You start with a deep understanding of the customer and use insights to optimize lifecycle strategies across products and member journeys.

• Product-generalist: You can quickly understand different products, audiences, and lifecycle moments, then design programs that work across a broader ecosystem.

• Accountable: You take ownership of outcomes, not just execution, and hold yourself to a high bar.

• Decisive: You're comfortable navigating uncertainty and proposing informed solutions with incomplete data.

• Strategic and hands-on: You balance big-picture thinking with execution, always focused on driving impact.

• Technology-minded: You're curious about emerging CLM capabilities, new channels, event integrations, AI, and automation, and you can turn that curiosity into practical improvements.

• Influential: You align cross-functional teams and move work forward without relying on direct authority.

• Detail-oriented: You maintain a high standard for quality and accuracy, especially in regulated environments.

• Data-driven: You translate quantitative and qualitative data into actionable insights tied to business results.

• Innovative: You bring creative, forward-thinking solutions to lifecycle marketing and CLM technology challenges.

• Proactive: You take initiative, anticipate needs, and communicate clearly with stakeholders.

• Collaborative: You partner effectively across Marketing, Product, Data Science, AI, Engineering, Design, Content, Analytics, Legal, and Compliance.

• Technically fluent: You're comfortable working with data structures, AI, event-based triggers, and tools like SQL, HTML, CSS, JSON, APIs, and templating languages.

WHAT YOU BRING

Required Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech.

• Hands-on experience building and optimizing lifecycle programs with Iterable preferred, or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud.

• Strong knowledge of multi-channel execution, including push, email, SMS, in-app messaging, segmentation, automation, personalization, and deliverability best practices.

• Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages such as AMPscript, Handlebars, Liquid, or similar logic.

• Proven ability to build and optimize lifecycle programs through automation, segmentation, personalization, and structured experimentation.

• Experience partnering with technical teams on data requirements, event-based triggers, platform capabilities, integrations, or customer data flows.

• Experience designing and analyzing experiments, including A/B tests, holdouts, and incrementality measurement.

• Confidence evaluating or adopting emerging CLM capabilities, including AI-assisted workflows, automation, new channels, or platform feature enhancements.

• Strong project management skills with the ability to prioritize and manage competing demands.

Preferred Qualifications

• Experience in fintech, financial services, or other regulated industries.

• Familiarity with API integrations, custom events, event-based architectures, and customer data pipelines.

• Experience applying AI tools to campaign development, personalization, QA, reporting, workflow automation, or customer insights.

• Strong analytical skills and ability to translate data into business and technology decisions.

• Passion for improving customer engagement through scalable CLM technology, cross-product lifecycle marketing, and emerging channel capabilities.

#LI-REMOTE

#LI-VR1

We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

California applicants can find a copy of Oportun's CCPA Notice here: https://oportun.com/privacy/california-privacy-notice/.

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).

Skills

Lifecycle Marketing

CRM Strategy

Marketing Automation

A/B Testing

Customer Segmentation

Data Analysis

HTML

Multi-channel Execution

Ready to Apply?

Join Oportun today

Posted 3 months ago

More Marketing roles you might like

Discover similar opportunities from companies that are also hiring remotely.

Clinical Product Marketing Manager

Healthie

Full Time

15 hours ago

Our Mission Healthie is an AI-Native, ONC Certified EHR for modern outpatient healthcare. Healthie is proud to power clinically excellent healthcare for over 40,000 providers who deliver clinically excellent healthcare - longitudinal and collaboratively, with patient and provider experiences at the…

United States

Growth Marketing

Mid

Product Marketing

Clinical Experience

EHR

+5 more

Clinical Product Marketing Manager

Healthie

Full Time

15 hours ago

United States

Growth Marketing

Mid

Product Marketing

Clinical Experience

EHR

+5 more

Head of Marketing Operations (UK based or remote)

RELEX Solutions

Full Time

16 hours ago

About the Role Marketing at RELEX is shifting toward a more programmatic, data-driven, and AI-powered engine. We are looking for a Head of Marketing Operations to steer that shift from operational and technical perspective - owning the systems, data, and processes that power how marketing operates…

United Kingdom

Growth Marketing

Senior

Marketing Operations

MarTech

Hubspot

+5 more

Explore more remote openings

Browse fresh listings from our global community of remote-friendly teams.

Territory Account Executive

LUX Infusion

Full Time

$80k - $110k

12 hours ago

See your work in a new light. At LUX Infusion, we’re reimagining infusion care to be more human, supportive, and connected. Inspired by lux —meaning light - we guide patients, providers, and partners through complex therapies with clarity, compassion, and confidence.

United States

Sales

Account Executive

Senior

Sales Strategy

Relationship Building

B2B Sales

+5 more

Territory Account Executive

LUX Infusion

Full Time

$80k - $110k

12 hours ago

United States

Sales

Account Executive

Senior

Sales Strategy

Relationship Building

B2B Sales

+5 more

Remote Virtual Assistant

Qureos Inc

Full Time

13 hours ago

Job Title: Remote Virtual Assistant M1 TECK INC is seeking a highly organized and efficient Remote Virtual Assistant to join our team. As a Remote Virtual Assistant, you will provide administrative and clerical support to our company while working remotely.

United States

Mid

Data entry

Filing

Database Management

+5 more

Remote Virtual Assistant

Qureos Inc

Full Time

13 hours ago

United States

Mid

Data entry

Filing

Database Management

+5 more

Senior System Engineer, Solution Engineering

NVIDIA

Full Time

PLN 230.25k - PLN 487.5k

13 hours ago

NVIDIA is widely considered to be one of the technology world’s most desirable employers. We have some of the most forward-thinking and hardworking people on the planet working for us. If you're creative, passionate, and self-motivated, we want to hear from you!

Netherlands

Germany

Poland

Cambridge International Systems Inc

Staff

Troubleshooting

C Programming

Embedded Software

+5 more

Senior Electronic Security Engineer | Remote

Full Time

13 hours ago

Senior Electronic Security Engineer | Remote Cambridge International Systems, Inc. Join a dynamic global team united by shared values: commitment, integrity, and perseverance .

United States

Security Engineering

Staff

Electronic Security Systems

Intrusion Detection Systems

CCTV

+5 more

Network Engineer

Ciena

Full Time

13 hours ago

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging.

Germany

Mid

Network Engineering

DWDM

Python

+5 more

Workday Payroll, Principal Consultant

Cognizant

Full Time

13 hours ago

The Workday Payroll Implementation Principal Consultant will “bridge the gap” between the business and technical teams by solving complex Workday intersystem problems. They will guide clients through the transformation, implementation, and operation phases of a Workday implementation.

Australia

Senior

Workday Payroll

Business Requirements Gathering

configuration

+5 more

Network Engineer

Ciena

Full Time

13 hours ago

Germany

Mid

Network Engineering

DWDM

Python

+5 more

Auction Manager

Cars & Bids

Full Time

13 hours ago

Auction Manager Location: Remote in the United States Type: Full-time Compensation: $70,000 USD + commission, equity & benefits Join the Team That’s Shaping the Future of Online Car Auctions Cars & Bids is the fastest-growing online auction platform for modern enthusiast cars.

United States

Mid

Sales

Consultative Sales

Relationship Building

+5 more

Senior Electrical Engineer

Woolpert

Full Time

$139.2k - $174k

13 hours ago

We seek to move the world forward through innovative thinking. Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value.

United States