Digital Marketing & Content Specialist at Plugable Technologies

United States

Plugable's mission is to build a better device company. We make the products that unlock the full potential of your laptop — docking stations, hubs, cables, local AI devices, portable monitors, and charging solutions. We're the #1 docking station brand in North America, USA-founded, American-owned, and recommended by the best in tech including Tom's Guide, Wired, PC World, and Wirecutter. We’ve earned our reputation through genuine technical expertise and hardware that works. When IT administrators need docking solutions that work across every device, every OS, every mixed environment — they choose Plugable. Now we’re investing in the marketing engine to match. That’s where you come in. What You’ll Own Maybe you're a content strategist who knows how to build engagement. Maybe you're a social maven who can grow an audience from zero. Maybe you're an email growth obsessive who gets excited about segmentation. Whatever your superpower, you'll bring it here and grow the rest. You'll work closely with the VP of Marketing and across teams including Creative, Product, and Sales, with real ownership over the channels that matter most. Social Media & Community Manage and grow Plugable's presence across LinkedIn, YouTube, Reddit, and more Develop platform-native content that feels right for each channel, not just repurposed assets pushed everywhere Show up authentically where our customers already hang out — build real engagement, not just reach Email & Audience Growth Own our email marketing program end-to-end — campaigns, automated flows, list health, and segmentation Build and nurture a growing audience of prosumers, IT administrators, and business buyers through smart, segmented communication Grow our subscriber list through cross-channel acquisition and on-site tools Coordinate B2B outreach sequences in partnership with Sales Operations Content & Video Partner with Product to translate technical specs into content that engages real people Bring a creator's eye to everything: hooks, formats, thumbnails, captions — you know what stops a scroll and what earns a subscribe Manage video distribution across YouTube, Shorts, and social — monitor performance and feed insights back to the team Owned Media & Campaigns Support our Shopify storefront — updating landing pages and on-site promotional elements to support campaigns and launches Lead cross-channel activation for new product launches — email, social, video, and community all moving together Turn a single piece of content into a swarm: short-form clips, email features, social posts, community threads What We’re Looking For We're looking for someone who is genuinely excited about building audiences, growing channels, and figuring things out as the playbook evolves. Here's what matters to us: You've owned digital marketing channels before — not just assisted on them. You have a strategic content brain. You think in audiences, formats, and narratives — and you know how to match the message to the moment. You're comfortable with email marketing — building lists, segmenting audiences, and thinking about what to send to whom and when. You understand social media beyond posting — you know how platforms work, what native content looks like, and how to build a real following. You use data and AI-assisted workflows to move faster and make better decisions — and you're always iterating. You should be genuinely interested in what's happening in tech — new device launches, industry announcements, and the trends shaping how people work. Why This Role Is Different You’ll work directly with the VP of Marketing with a short feedback loop and real visibility into what’s moving the business. There’s a strong foundation here with room to scale — an active YouTube channel closing in on 200K subscribers, an established email program, a growing LinkedIn presence. We’re a team that moves fast, embraces AI-powered workflows, values good ideas regardless of where they come from, and actually invests in the people who work here. What We Offer Generous PTO — 18 days in year one, growing annually plus a floating holiday Full benefit package — 100% employer-paid Health, Vision, and Dental for employee + 50% dependent coverage Large company contributions — profit-sharing, $3,000 annual HSA funding, company-paid short and long-term disability, up to 4% matching retirement Employee perks — $500 annual wellness stipend, $500 towards Plugable products, $1,500 professional development budget annually Location & Compensation This is a full-time remote position. We’re able to hire employees in Washington, Oregon, California, Texas, Pennsylvania, and Florida, as well as Canadians living in BC or Ontario. Compensation will be determined based on skills, experience, education, and geographic location. Benefits, bonuses, and other discretionary pay may be provided as part of the total compensation package. Even if your experience doesn’t perfectly match every requirement, we value people who are curious, driven, and willing to figure things out. If you’re not sure you qualify, apply anyway.