Senior Manager, Acquisition Marketing Analytics at PrizePicks
United States
$160k - $210k
<div class="content-intro"><p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? </span></p></div><p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">We are seeking a strategic and highly analytical Senior Acquisition Marketing Analytics Manager to lead measurement and performance insights across our customer acquisition efforts. This role will oversee a team of analysts, and serve as the strategic thought partner to Marketing leadership on attribution, forecasting, new customer quality, impact measurement, and testing roadmaps. Your insights will directly inform budget allocation, channel investment decisions, and long-term customer growth strategy.</span></p> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>What you’ll do:</strong></span></h1> <ul> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Lead a team of data analysts, covering topics across the customer acquisition funnel</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Deliver clear, data-driven insights and recommendations to senior leadership</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Own and evolve attribution frameworks across digital and offline channels</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Develop incrementality and impact measurement strategies across channels</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Build and maintain acquisition forecasting models to support budget allocation and scenario planning</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Define and measure new customer quality metrics</span></li> </ul> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>What you have:</strong></span></h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">7+ years of experience in data & analytics</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">5+ years of experience in marketing analytics, growth analytics, or acquisition strategy</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">3+ years of experience managing or mentoring analysts</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Deep experience with acquisition measurement across a broad media mix</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Hands-on experience with MMP platforms (AppsFlyer strongly preferred)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Experience working with agency partners and external vendors</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Proven experience building forecasting models and measuring incrementality</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Technical Skills <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Advanced SQL</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Tableau (strongly preferred) or similar BI tool</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Excel</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Python (preferred for modeling, automation, or statistical analysis)</li> </ul> </li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Soft Skills <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Exceptional communicator with experience presenting to senior leadership</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Ability to influence cross-functional partners (Marketing, Finance, Product)</li> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Comfortable balancing hands-on work with team leadership</li> </ul> </li> </ul> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>Where you’ll live:</strong></span></h1> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote</span></li> </ul> <h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;"><strong>Working at PrizePicks:</strong></span></h1> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">The typical salary range for this position is $160,000 to $210,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. </span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;">Date Posted: March 4th, 2026</span></p> <p> </p><div class="content-conclusion"><h1><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 18pt;">Benefits you’ll receive:</span></h1> <p><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">In addition to your great compensation package, full-time employees will be eligible for the following perks: </span></p> <ul> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company-subsidized medical, dental, & vision plans </span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">401(k) plan with company match</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Annual bonus</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Generous paid leave programs, including 16-week paid parental leave and disability benefits</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company-wide in-person events and team outings</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Lifestyle enhancement program</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Company equipment provided (Windows & Mac options)</span></li> <li style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: tahoma, arial, helvetica, sans-serif;">Annual performance reviews with opportunities for growth and career development</span></li> </ul> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt;"><strong>You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. </strong></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif; font-size: 10pt;"><em><span style="font-weight: 400;">PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</span></em></span></p></div>
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