Product Line Manager - Creatine at Raw Nutrition
United States
$125k+
<meta><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Role Overview</strong></b></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><span style="font-size:12pt;white-space:pre-wrap;">This Product Line Manager is a key operator in scaling our RAW Creatine portfolio. This role owns the execution and evolution of a key building block in our company, turning category strategy into winning products, clear consumer narratives, and disciplined go-to-market execution. You will operate with urgency, commercial rigor, and a challenger mindset in this hyper-competitive category. Experience scaling a brand in the creatine space or similar category is a must.</span></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><span style="font-size:12pt;white-space:pre-wrap;">This is not a passive coordination role. We are looking for a builder who can manage complexity, create clarity, and push products from concept to shelf with speed and precision.</span></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:16pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:16pt;white-space:pre-wrap;">What You'll Do</strong></b></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Strategy, Insight & Innovation</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Translate category strategy into a focused, long-term product roadmap that prioritizes growth, margin, and consumer relevance.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Define clear target consumer segments and use cases for innovation, grounding new product development in unmet needs, performance benefits, and commercial opportunity.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Help lead product ideation and concept generation, translating consumer insight, brand strategy, and business objectives into viable innovation pipelines.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Actively monitor market trends, competitive launches, and consumer behavior to identify whitespace opportunities, portfolio gaps, and emerging marketing shifts.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Product Storytelling & Go-to-Market</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Build sharp, consumer-facing product stories that clearly articulate functional benefits and product benefits to cut through crowded creatine shelves.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Partner with the GM to design and execute go-to-market strategies for new product launches, ensuring speed, alignment, and commercial readiness.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Evaluate and size business opportunities to prioritize innovation and renovation launches based on revenue potential, margin accretion, and strategic fit.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Set channel priorities by consumer segment, ensuring the right flavors, pack configurations, ingredient mix, pricing, and messaging are deployed across channels to maximize velocity and profitability.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Portfolio Performance & Margin Management</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Continuously track and report on portfolio performance using market and internal data, flagging issues early and translating insight into corrective action.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Help build promotional calendars and develop channel-specific plans that balance brand impact, velocity, and margin.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Work cross-functionally with Innovation, Finance, Ops, Commercial and Supply Chain to improve CM1, and drive contribution margin growth.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Actively manage portfolio complexity by identifying underperforming or redundant SKUs and leading rationalization efforts to improve focus, efficiency, and profitability.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Improve category and product line margins by shaping assortments toward margin-accretive SKUs and disciplined pricing, trade, and mix decisions.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Execution & Cross-Functional Leadership</strong></b></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><span style="font-size:12pt;white-space:pre-wrap;">Serve as the project management backbone for creatine product line, driving timelines, decision-making, and accountability across teams.</span></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:16pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:16pt;white-space:pre-wrap;">Qualifications</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">5+ years of experience in product management, brand management, or category management within CPG or high-velocity consumer brands.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Proven strength in project management, with a track record of delivering complex initiatives on time and at pace.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Strong commercial instincts with the ability to connect consumer insight to P&L impact.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Experience supporting or leading multi-channel product launches.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Comfortable operating in fast-moving, ambiguous environments where priorities evolve quickly.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Operates with a growth mindset: tests, learns, iterates quickly, and uses wins and failures to drive better personal and commercial outcomes.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Highly analytical; cuts through noise, pressure-tests assumptions, and turns insight into decisive action.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Required:</strong></b><span style="font-size:12pt;white-space:pre-wrap;"> Experience in sports nutrition, creatine, snacks, functional nutrition, or performance-driven categories.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:16pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:16pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:16pt;white-space:pre-wrap;">What Success Looks Like</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Product roadmaps that are decisive, prioritized, and aligned to company goals and growth objectives.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Launches that move fast, hit the mark, drive velocity and grow share.</span></li><li style="font-size:12pt;line-height:1.8;margin:3px 0px;letter-spacing:0.25px;"><span style="font-size:12pt;white-space:pre-wrap;">Tangible margin improvement driven by smarter portfolio, pricing and promotional decisions.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:16pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:16pt;white-space:pre-wrap;">Our Leadership Principles</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Speed without sacrificing quality.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Data beats opinions.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Ownership beats excuses.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Testing beats assumptions.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Accountability is non-negotiable.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">Every problem has an owner.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">We do what's best for the client.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">We are builders, not caretakers.</span></li><li style="font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:12pt;white-space:pre-wrap;">We hire adults who don't need to be managed.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.8;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><span style="font-size:12pt;white-space:pre-wrap;"> </span></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:18pt;white-space:pre-wrap;">Benefits & Compensation</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Compensation: </strong></b><span style="font-size:12pt;white-space:pre-wrap;">The base salary range for this position begins at $125,000 per year; final salary offer based on experience and skillset.</span></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Bonus:</strong></b><span style="font-size:12pt;white-space:pre-wrap;"> Annual bonus potential tied to employee performance.</span></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Insurance & Wellness: </strong></b><span style="font-size:12pt;white-space:pre-wrap;">Comprehensive medical, dental, and vision benefits, plus savings plans.</span></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Retirement Savings: </strong></b><span style="font-size:12pt;white-space:pre-wrap;">Plan for your future with a 401(k) savings plan featuring a company match.</span></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Flexible Time Off: </strong></b><span style="font-size:12pt;white-space:pre-wrap;">Take the time you need with a flex PTO plan, sick time, and paid holidays.</span></li><li style="margin:3px 0px;font-size:12pt;line-height:1.6;letter-spacing:0.25px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Extra Perks: </strong></b><span style="font-size:12pt;white-space:pre-wrap;">Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands.</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><span style="font-size:12pt;white-space:pre-wrap;">#LI-Remote</span></p>
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