Is the Demand Generation Manager | Talent Pool position at Refine Labs fully remote?

Yes, this Demand Generation Manager | Talent Pool position at Refine Labs is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time Demand Generation Manager | Talent Pool role?

This is a full-time Demand Generation Manager | Talent Pool position at Refine Labs.

What benefits does Refine Labs offer for this position?

Refine Labs offers the following benefits: Dental Insurance, Vision Insurance, Parental Leave, Unlimited PTO.

How do I apply for the Demand Generation Manager | Talent Pool position at Refine Labs?

You can apply for this Demand Generation Manager | Talent Pool position by clicking the "Apply Now" button on this page, which will take you to Refine Labs's application portal.

Demand Generation Manager | Talent Pool at Refine Labs

United States

Apply Now

Remote Opportunity

Demand Generation Manager | Talent Pool

Join Refine Labs as a mid professional working remotely from United States. Explore the role, benefits, and apply in one place.

Demand Generation Manager | Talent Pool

Refine Labs

Full Time

4 weeks ago

United States

Human Resources

Mid

Demand Generation

Paid Media

B2B SaaS Marketing

+5 more

Job Description

As Demand Generation Manager you’ll work in collaboration with a Director of Demand Generation to manage and lead media strategies for 4-5 client accounts (growth-stage B2B companies, primarily SaaS). Your role will entail setting strategic direction and overseeing execution, from campaign design to optimization, to contribute directly to our clients' revenue and growth targets. This position requires a unique blend of strategic acumen, hands-on execution, and analytical proficiency to both measure and propel success.

We’re building a Talent Destination for the best minds in B2B marketing. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow. If you’re ready to step into a high-impact role and lead work that moves the needle, let’s talk.

Salary is $120,000 for this role.

Note: Our operations are entirely remote, however we are presently prioritizing candidates for our pool that reside in the following states: CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA.

By submitting your application for this position, your profile will be added to our candidate pool. Should review of your qualifications align with an immediate business need and result in a decision to pursue your candidacy, you will be contacted by our recruiting team.

What you'll do at Refine Labs:

Client Management: Directly interface with clients, attend and lead meetings as needed. Prepare comprehensive reports, presentations, and other client-facing materials to effectively showcase the results and impact of your efforts.
Strategy Development: Conceive and execute comprehensive demand generation strategies aligned with company goals and objectives. Identify target audiences, segments, and pivotal market opportunities to optimize campaign efficacy. Devise demand creation, capture, and conversion programs, meticulously assessing the entire new acquisition funnel and prioritizing initiatives based on their potential impact on revenue.
Campaign Management: Spearhead the planning, execution, and refinement of multi-channel marketing campaigns. Collaborate seamlessly with internal stakeholders, including product marketing and sales teams, to ensure seamless alignment of messaging, content, and objectives across all campaigns. Vigilantly monitor campaign performance metrics, identifying areas for enhancement and optimization to drive sustained success.
Data Analysis and Reporting: Employ advanced data analysis techniques to dissect insights from multiple data sources including CRM, MAP, ABM Tools, and Web Analytics. Compile comprehensive reports detailing campaign results, data narratives, and actionable insights, accompanied by spend recommendations aimed at driving revenue impact.

You Need:

Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment.
Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]) Google Ads & Analytics certifications preferred.
Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager.
An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
AI fluency with a habit of using AI tools to accelerate daily execution. Bonus if you're experimenting with AI-powered workflows to automate parts of the campaign management process.
Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls.
Excellent leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.

Empathy – for our team, our partners, our clients, and their customers
The ability to clearly articulate ideas, frame problems and offer solutions.
Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals

Interview Process:
The typical interview process for Demand Generation Manager at Refine Labs is 4 rounds, including an intro call, technical assessment, management skills interview, and a final presentation requiring presenting on a work sample. Our interview process assesses a candidate's technical, client management, strategic, and presentation skills.

Perks:

Flexible schedule in a 100% distributed workforce
Premium employer-sponsored health coverage - medical, dental, & vision
Paid parental leave
Monthly Health & Wellness Reimbursement
401(k)
Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
No Meeting Fridays
Company kick-off trips and virtual team activities
It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe and focus on psychological safety!
We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed.

Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Benefits

Dental Insurance
Vision Insurance
Parental Leave
Unlimited PTO

Skills

Demand Generation

Paid Media

B2B SaaS Marketing

Google Ads

LinkedIn Ads

Meta Ads

Google Analytics

Conversion Tracking

Ready to Apply?

Join Refine Labs today

Posted 4 weeks ago

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