Social Media Specialist, Personal Branding at Rex

United States

$60k - $90k

<strong>Company Overview</strong><span>Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystem in the private markets. The role offers exposure to a uniquely diverse platform, combining institutional-quality real estate and high-growth tech ventures, all aligned under a singular mission-driven vision.</span><br/><strong>About Us</strong><span>Our mission is to catalyze human flourishing through stewardship, serving people in all nations. We seek a transcendent impact, second to none, crossing geographies and making a permanent mark on history.</span><span>We aim to uplift investors, foster flourishing families, create enduring trust, and contribute to a more beautiful world through our investments, products and services, and new ventures.</span><span>Our investments are primarily in real estate, with additional allocations to tech, energy, and alternatives, employing a downside-protected, long-term approach to investing. We are grounded in timeless morals and seek to preserve and grow both investor capital and our own.</span><br/><strong>The Opportunity</strong><span>Rex is seeking a LinkedIn Content &amp; Growth Lead to transform an already established presence on LinkedIn into one of the most influential voices in tech entrepreneurship, business, and investing. The mission is to build a digital brand that attracts elite talent first and foremost, while simultaneously expanding awareness of Rex’s ecosystem, its products, services, and investment opportunities, and cultivating a loyal community of aligned investors, allies, and followers.</span><span>This role is both strategic and hands-on. You’ll own the full media engine - planning, filming, editing, posting, and optimizing content while deeply engaging with followers and the LinkedIn ecosystem. You’ll combine creativity and analytics to drive reach, resonance, and community engagement. The ideal candidate lives and breathes LinkedIn, understands its algorithmic heartbeat, and knows how to hack attention in authentic ways that spark meaningful conversation.</span><br/><span>You will craft behind-the-scenes videos, thought-leadership posts, and timely commentary that embody the Rex voice and values. You’ll experiment relentlessly, test new formats, track performance metrics, and adapt strategies based on what works. Most importantly, you’ll build and serve a community, not just an audience - interacting daily through comments, DMs, and live sessions to convert casual followers into evangelists.</span><span>This is a rare opportunity to shape the digital voice of a growing ecosystem at the intersection of tech, investing, and culture, driving awareness, credibility, and connection through storytelling, content mastery, and audience obsession.</span><h3><br/></h3><h3><strong>Key Responsibilities</strong></h3><ul><li><span>Own and operate the LinkedIn media engine – plan, film, edit, post, and manage all content in a consistent cadence.</span></li><li><span>Engage daily on LinkedIn through posting, commenting, DMs, and relationship-building to drive organic growth.</span></li><li><span>Produce and curate content across multiple formats: short-form video, carousels, written posts, and behind-the-scenes footage.</span></li><li><span>Develop and maintain a content calendar, ensuring consistent pipeline and thematic cohesion across posts.</span></li><li><span>Track, measure, and optimize performance through data-driven iteration and analytics.</span></li><li><span>Coordinate editing and design workflows, including managing outsourced editors or contractors when needed.</span></li><li><span>Cultivate relationships with key creators and influencers, expanding visibility through collaboration and network effects.</span></li><li><span>Stay ahead of platform trends, monitoring Reddit, creator communities, and niche forums for emerging algorithm and content hacks.</span></li><li><span>Repurpose content across platforms while maintaining tone, authenticity, and voice.</span></li><li><span>Exercise exceptional judgment, balancing bold, viral storytelling with reputational and brand awareness.</span></li></ul><br/><strong>Ideal Candidate Profile</strong><ul><li><span>3–6 years of experience in content creation, social media growth, or digital brand building.</span></li><li><span>Proven track record growing a personal or corporate presence on LinkedIn or another professional platform.</span></li><li><span>Deep understanding of LinkedIn’s algorithm, engagement patterns, and virality mechanics.</span></li><li><span>Hands-on creator comfortable filming, editing, and producing video and written content.</span></li><li><span>Strong grasp of tech, investing, and real estate industries to ensure relevance and credibility.</span></li><li><span>Exceptional writing, editing, and visual instincts, with a sharp eye for design and storytelling.</span></li><li><span>Community-fanatical: thrives on engagement, conversation, and direct audience connection.</span></li><li><span>AI-fluent: capable of using AI tools to craft, refine, and repurpose content while maintaining authenticity.</span></li><li><span>Analytical and experimental mindset, driven by metrics and continuous learning.</span></li><li><span>Strategic operator who can balance creative boldness with brand stewardship and discretion.</span></li><li><span>Deeply aligned with Peter Rex’s values and committed to building a multi-generational enterprise that catalyzes human flourishing through business.</span></li></ul><br/><strong>Rex Ecosystem-Wide Mission</strong><span>Catalyze Human Flourishing through our products and services and to elevate and further humanity in all our business dealings.</span><br/><strong>Rex Values / Rex Culture</strong><ul><li><span>Customer Fanatic. We fanatically focus on customers, seeking to ever-deliver more value, and inventing and innovating on their behalf.</span></li><li><span>Product/Service Passion. Our business thrives or dies by products and services.</span></li><li><span>Ludicrous Speed. Our default pace is extremely fast. Time is precious, life is short, and moving fast is more fun and effective.</span></li><li><span>FAWOMO. We will find a way, or make one.</span></li><li><span>Loves Going to War. Prefers wartime to peacetime, always hungry to move forward, do more, and push growth.</span></li><li><span>Chutzpah. Nothing ventured, nothing gained. Fortune favors the bold. Duc in altum.</span></li><li><span>Fun. We should only do work, over the long run, that is fun, and work with fun people. Jokes and humor welcomed, PC stuff and uptight behavior prohibited.</span></li><li><span>Never-Lose-Money Approach. Protects the downside, using careful analysis before deploying significant resources, and ensuring cash is plentiful, never risking what others have and need for what they do not have and do not need.</span></li><li><span>Other-Centered. Idealist, desperate more than anything to leave an impact with their life by helping other people, seeing money as a means to serve.</span></li><li><span>Creative Cost Cutting Constantly. There is always a smarter way, always room to cut, always ways to do more with less. A cost advantage is a competitive edge.</span></li><li><span>Fewer, More Capable. Bias to as lean of a team as possible, with the highest competency, reducing communication and coordination, creating more effectiveness.</span></li><li><span>Underdogs. What we have done is nothing compared to what we are going to achieve now. We are fighting to be the best, clawing and biting up and forward, aiming to be the champs, be number one. Scrappy AF no matter how much we accomplish. We have never arrived in our minds. We are the underdogs always.</span></li><li><span>Other Attributes Valued. Point-blank forthrightness in conversation with teammates, brutally facing problems. Velvet glove with iron fist in human dealings. Shrewd as a serpent innocent as a dove. Hardcore work hustle. Invictus mentality. Swagger with humility. Quiet professionalism. Thrifty and not materialistic. Loves who they work with, loves what they do, and loves who we serve.</span></li></ul><br/><strong>Compensation &amp; Benefits</strong><span>Base Salary: $60,000 to $90,000 annually</span><span>Opportunity for performance based bonus and/or equity in deals and funds</span><span>Benefits:</span><ul><li><span>Comprehensive health, dental, and vision insurance</span></li><li><span>401(k) with company matching</span></li><li><span>Fully remote work environment</span></li></ul><h4><br/></h4>