Senior Media Manager, Retail Media Network - Mass & Club at Reynolds Consumer Products LLC
United States
$127.7k - $185.15k
<h2>Overview</h2> <p>Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities!</p> <p> </p> <p>We currently have an opportunity for a <strong>Senior Media Manager, Retail Media Network - Mass & Club</strong> to join our team. This is a fully remote opportunity.</p> <h2>Responsibilities</h2> <p>The <strong>Senior Media Manager, Retail Media Network - Mass & Club</strong> owns retail media planning and activation across Reynolds Consumer Products' Mass & Club customers. The role translates customer and brand priorities into commercially grounded media strategies that connect assortment, innovation, promotions, digital shelf, and customer planning to drive incremental sales and profitable growth. This position is accountable for investment quality, full-funnel effectiveness, execution excellence, and continuous performance improvement.</p> <p> </p> <p><strong>You Will Have the Opportunity to Make Great Things Happen!</strong></p> <p><strong>Retail Media Strategy & Commercial Planning</strong></p> <ul> <li>Own the Mass & Club retail media agenda across priority customers, including annual planning, campaign strategy, activation, optimization, pacing, and performance readouts.</li> <li>Translate customer plans, joint business planning priorities, assortment, innovation, promotions, and key selling moments into an integrated retail media calendar.</li> <li>Build balanced full-funnel plans that connect demand creation and demand capture, with clear roles for retail search, onsite display, offsite media, social and commerce extensions, and other retailer capabilities.</li> <li>Set investment recommendations by retailer, brand, item, and objective, and reallocate dollars based on business performance, economics, and customer priorities.</li> </ul> <p><strong>Performance Management & Optimization</strong></p> <ul> <li>Protect always-on retail search as a core sales-driving capability and ensure priority items and brands maintain appropriate coverage against high-intent demand.</li> <li>Use sales, traffic, conversion, share, new-to-brand or household penetration, incrementality, profitability, and media efficiency signals to evaluate performance; use ROAS as one input rather than the sole measure of success.</li> <li>Identify and address pacing issues, search gaps, out-of-stocks, weak conversion, and underperforming tactics early, with clear actions and escalation where needed.</li> <li>Create concise business readouts that explain performance, key drivers, learning, implications, and recommended next actions.</li> </ul> <p><strong>Cross-Functional & Partner Leadership</strong></p> <ul> <li>Partner closely with the Omnichannel Mass & Club leader and customer teams, aligning retail media strategy and execution to the customer agenda while maintaining clear decision rights.</li> <li>Connect media plans with digital shelf and content readiness so priority items are discoverable, in stock, and conversion-ready before investment is scaled.</li> <li>Lead agency, platform, retail media network, and technology partners across briefing, campaign setup standards, optimization direction, budget pacing, issue escalation, and performance accountability.</li> <li>Work across Sales, Omnichannel, Brand, Content, Finance, and Analytics to align investments, resolve barriers, and drive shared commercial outcomes.</li> </ul> <p><strong>Test, Learn & Investment Stewardship</strong></p> <ul> <li>Build and manage a disciplined test-and-learn roadmap across audiences, search, formats, creative, bidding, retailer capabilities, and measurement.</li> <li>Scale proven approaches, stop or redesign low-value activity, and reduce duplicative spend.</li> <li>Surface investment risks and opportunities early with a clear recommendation and financial or business rationale.</li> </ul> <p><strong>You Will Love It Here If… </strong></p> <ul> <li>You listen, learn, and evolve</li> <li>You thrive in a fast-paced environment</li> <li>You put safety first, always</li> <li>You are passionate about collaboration, teamwork, and achieving shared goals</li> <li>You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace</li> <li>You are committed to improving our impact on local communities and creating positive experiences </li> </ul> <h2>Qualifications</h2> <p><strong>Education/Experience</strong></p> <p><strong><em> Required</em></strong></p> <ul> <li>Bachelor's degree in Marketing, Business, Advertising, Digital Commerce, Analytics, or a related field; or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.</li> <li>8+ years of experience supporting Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business plans.<strong><em> </em></strong></li> </ul> <p><strong><em> Preferred</em></strong></p> <ul> <li>Progressive experience in retail media, shopper marketing, digital media, eCommerce, customer marketing, or a related discipline, preferably within consumer packaged goods or retail.</li> <li>Experience building, activating, optimizing, and measuring retail media plans across major retailer or retail media network platforms.</li> <li>Experience managing agency and platform partners and influencing cross-functional teams without direct authority.</li> <li>Experience with incrementality, marketing return on investment, household or new-buyer growth, sales lift, digital shelf, and commerce measurement.<strong><em> </em></strong></li> </ul> <p><strong>Knowledge/Skills/Abilities</strong></p> <ul> <li>Deep understanding of retail media networks, retail search, onsite and offsite media, full-funnel planning, bidding, audience strategy, and campaign optimization.</li> <li>Strong commercial and financial acumen with the ability to connect media investments to customer priorities, item economics, incremental sales, and profitable growth.</li> <li>Advanced analytical skills and the ability to synthesize multiple performance signals into clear decisions and recommendations.</li> <li>Strong written, verbal, and presentation skills, including concise executive-ready performance readouts.</li> <li>Ability to manage multiple customers, campaigns, budgets, and priorities in a fast-paced, matrixed environment.</li> </ul> <p><strong>Competencies</strong></p> <ul> <li><strong>Business Insight </strong>– Applies understanding of customer economics, category dynamics, retailer priorities, and media performance to recommend investments that improve incremental sales and profitable growth.</li> <li><strong>Decision Quality </strong>– Uses relevant commercial, financial, customer, and media data to make timely allocation and optimization decisions, including when information is incomplete or signals conflict.</li> <li><strong>Drives Results </strong>– Establishes clear outcomes and measures, acts quickly on performance gaps, follows through on commitments, and holds internal and external partners accountable for execution.</li> <li><strong>Strategic Mindset </strong>– Connects near-term activation choices to the longer-term customer, brand, and omnichannel growth agenda while balancing demand creation and demand capture.</li> <li><strong>Collaborates </strong>– Builds productive partnerships across Sales, Omnichannel, Brand, Content, Finance, Analytics, agencies, and retail media networks to align priorities and deliver integrated plans.</li> <li><strong>Manages Complexity </strong>– Integrates multiple customers, brands, items, funnel stages, data sources, budgets, and stakeholder perspectives into clear priorities, coordinated actions, and understandable recommendations.</li> </ul> <p>Want to know more? Check out our website or connect with us on LinkedIn! <strong>Apply today to join a fast-growing innovative company!</strong></p> <p>Not a good fit but know someone who is? Please refer them! <strong>No unsolicited recruiter or agency inquiries, please.</strong> RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.</p> <h2>Salary Range</h2>USD $127,700.00 - USD $185,150.00 /A <h2>Bonus Eligibility</h2>Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.
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