Content Strategist (Remote) at Rocket Clicks
Worldwide
$1.5k - $1.9k
<div><body><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:14.5302pt 0px 0pt;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Position Summary</strong></b></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:14.5302pt 0px 0pt;padding:0px;'><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">We are hiring a </span><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Content Strategist</strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;"> to lead content strategy for Rocket Clicks’ family law clients. You will set each client's content and brand strategy, run the editorial calendar, and optimize the team’s function as a production engine using AI- and automation-powered workflows. The role requires an aptitude for data-driven decision-making, regularly reviewing performance to structure pillars, topics, hooks, formats, and holistic content packaging around demand generation, white space thought leadership, and competitor gaps. As such, every plan is measured against clear targets for traffic, engagement, and conversion.</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:14.5302pt 0px 0pt;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Key Responsibilities</strong></b></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:0.41748pt 0px 0pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Build and own data-driven content strategies tied to each client's goals, including brand awareness, lead generation, mid-to-bottom funnel outcomes, and customer retention </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Own the content marketing engine of our clients, chiefly focused on organic social and lifecycle sequences via direct email </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Choose strategic priorities using search demand, competitor gap analysis, and client performance data</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Define the content marketing mix and build the editorial calendar from it, mapping pillars, topics, formats, channels, owners, and publish dates so content stays balanced and on schedule </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Configure a content marketing scorecard based on measurable KPIs, such as website traffic, rankings, engagement, conversions, and ROI </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Take ownership of hitting or exceeding scorecard targets each reporting period, and when a metric falls short, diagnose the cause and put a corrective plan in place </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Write and edit content independently, from blog articles and landing page copy to social captions and email, producing clean, on-brand drafts quickly and with minimal revisions </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Use AI tools such as ChatGPT, Claude, Gemini, and the AI features in SEMrush and HubSpot to speed up audience research, content briefs, first drafts, and performance analysis </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Edit and fact-check all AI-assisted content for accuracy, brand voice, and compliance before it is published</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Own content style guides and governance standards for voice, tone, and quality, and build them into repeatable AI workflows, such as skills and cross-platform integrations, so every draft is held to the same standard</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Collaborate with the Multimedia Content Producer across organic and paid media, sharing the performance insights that should shape their work </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Work with SEO, paid media, and web development so content supports active campaigns </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Track content performance across social platforms (YouTube Analytics, Meta Business Suite), web analytics (Google Analytics), marketing automation (HubSpot), and SEO tools (SEMrush), and adjust strategy based on the results </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Design and run A/B tests on headlines, formats, and CTAs, and turn the results into updated guidelines for the team </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Monitor competitors, industry trends, and new formats and platforms, and propose tests for the promising ones</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Oversee how content assets are organized so they can be reused and repurposed </span></li><li style="color:rgb(0,0,0);margin:0.41748pt 0px 0pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Own social media distribution for clients, from scheduling and publishing to tracking engagement together with the Multimedia Content Producer</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:14.5302pt 0px 0pt;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Required Qualifications</strong></b></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:4.16302pt 0px 0pt;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">4+ years of content strategy or content marketing experience, including at least 1 year leading content creators</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">A track record of running content programs tied to business goals, with examples of strategy decisions you made or changed based on data </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Proficiency with organic social analytics (YouTube, Meta, TikTok), Google Analytics, and an SEO tool such as SEMrush, including keyword research and competitor analysis </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Experience with a CMS such as WordPress or HubSpot, and a project management tool such as ClickUp</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Strong writing and editing skills, with the ability to explain complex topics in plain language </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Possesses the efficiency and endurance to digest, analyze, and synthesize industry and market-level insights about our clients </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Experience presenting performance results and recommendations to clients or stakeholders </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Excellent written and spoken English </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.22678;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Reliable high-speed internet, a dedicated home workspace, and availability to work 8:00 AM to 5:00 PM US Central Time </span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:14.5302pt 0px 0pt;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Preferred Qualifications</strong></b></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:13.7499pt 0px 0pt;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Agency experience managing content for multiple clients </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Content experience in legal and B2B services </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Experience with marketing automation (Zapier), CRM (HubSpot, Salesforce), and email programs (Ortto)</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Experience building content performance dashboards in Google Sheets, Looker Studio, or a similar tool</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Experience developing interactive content such as calculators, tools, or quizzes </span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Experience managing a remote team across time zones </span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:12pt;white-space:pre-wrap;">Benefits: </strong></b></p><ul style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;'><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">10 Paid Vacation Days per year</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">5 Paid Sick Days per year</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Paid Company Holidays</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Maternity Leave</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Paternity Leave</span></li><li style="color:rgb(0,0,0);margin:0pt 0px;font-size:11pt;line-height:1.2;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Bereavement Leave</span></li></ul><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Work Schedule: </strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Monday to Friday 8AM-5PM CST </span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.2;letter-spacing:0.25px;margin:0pt 0px;padding:0px;'><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Work Location: </strong></b><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Remote - PH (Philippines)</span></p><p style='font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;'><br></p></body></div>
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