Digital Marketing & Ecommerce Coordinator at Royal Apparel
United States
$60k - $75k
<p>Description</p><p> </p><p> <br/><strong>About Royal Apparel</strong> </p><p>Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service. We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand. </p><p><br/><strong>Full-Time | Hybrid, Remote, or On-Site | Monday–Friday </strong></p><p>Royal Apparel is seeking a <strong>Digital Marketing & Ecommerce Coordinator</strong> to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as <strong>hybrid, remote, or on-site</strong> for the right candidate. We are looking for someone who is organized, analytical, creative, and comfortable managing day-to-day digital marketing, content publishing, website merchandising, and campaign support. </p><p>The ideal candidate will help execute marketing initiatives, improve online visibility, support paid media efforts, maintain website and product content, and assist with reporting and performance analysis across multiple channels. </p><p><strong>Key Responsibilities</strong> </p><p><strong>SEO & Content Support</strong> </p><ul><li>Edit and review SEO content, blog copy, and website content </li><li>Publish content across ecommerce and wholesale platforms </li><li>Support GEO/AI visibility efforts and citation building </li><li>Assist with technical SEO implementation </li><li>Track keyword rankings and organic visibility performance </li><li>Monitor search trends, competitor activity, and market opportunities </li></ul><p><strong>Paid Search & Paid Social Support</strong> </p><ul><li>Assist with shopping feed optimization </li><li>Support campaign setup, optimization, and weekly creative updates </li><li>Validate conversion tracking </li><li>Maintain reporting dashboards </li><li>Help analyze performance and identify opportunities for improvement </li></ul><p><strong>Conversion Optimization & Analytics</strong> </p><ul><li>Support landing page, product page, and category page improvements </li><li>Assist with CTA and offer testing </li><li>Review funnel performance and customer behavior </li><li>Validate GA4 tracking and tag management setup </li><li>Monitor attribution, cross-channel reporting, and data integrity </li></ul><p><strong>Email Marketing</strong> </p><ul><li>Update and manage contact lists </li><li>Proof email creative and audience-specific headlines </li><li>Build email campaigns in templates, apply UTM tracking, test, and deploy sends </li></ul><p><strong>Website Merchandising</strong> </p><ul><li>Create and edit product videos </li><li>Locate, edit, and add product photography </li><li>Organize tagged product groups and categories for campaigns </li><li>Add and update styles, colors, sizes, and inventory </li><li>Review approvals and deactivate discontinued items </li><li>Create coupons and update sliders, banners, and popups </li></ul><p><strong>Promo / Marketplace Support</strong> </p><ul><li>Review affiliate sales performance </li><li>Add and update product information across promo and marketplace channels </li><li>Support EASI product export setup </li><li>Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI </li></ul><p><strong>Schedule & Benefits</strong> </p><ul><li>Full-time position </li><li>Hybrid, remote, or on-site opportunity depending on candidate fit </li><li>Monday through Friday </li><li>40 hours per week </li><li>Paid vacation </li><li>401(k) </li><li>Profit Sharing-Company Contribution</li><li>Medical, dental, and vision insurance </li><li>Employee assistance program</li><li>Employee discount</li><li>Year End Bonus</li></ul><p><br/></p><p><strong>To apply:</strong> Please submit your resume and a brief summary of your experience in digital marketing, ecommerce, merchandising, or related work. </p><p><br/></p><p><br/></p><p><br/></p><p>Requirements</p><p> <strong>Qualifications</strong> </p><ul><li>Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role</li><li>Familiarity with SEO, paid media support, website content publishing, and analytics</li><li>Strong attention to detail and ability to manage multiple projects </li><li>Strong written communication and organizational skills </li><li>Ability to work effectively both independently and collaboratively </li><li>Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred </li><li>An interest in fashion or experience with apparel marketing is a bonus</li></ul>
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