Is the Director of Demand Gen position at Shipium fully remote?

Yes, this Director of Demand Gen position at Shipium is a remote position. The role is available for candidates in United States.

Is this a full-time or part-time Director of Demand Gen role?

This is a full-time Director of Demand Gen position at Shipium.

What benefits does Shipium offer for this position?

Shipium offers the following benefits: Dental Insurance, Vision Insurance, Life Insurance, Retirement Plan, Remote Work, Parental Leave, Volunteer Time Off.

What is the salary range for the Director of Demand Gen position?

The salary range for this Director of Demand Gen role is $220k - $230k.

How do I apply for the Director of Demand Gen position at Shipium?

You can apply for this Director of Demand Gen position by clicking the "Apply Now" button on this page, which will take you to Shipium's application portal.

Director of Demand Gen at Shipium

United States

$220k - $230k

Apply Now

Remote Opportunity

Director of Demand Gen

Join Shipium as a senior professional working remotely from United States. Explore the role, benefits, and apply in one place.

Director of Demand Gen

Shipium

Full Time

$220k - $230k

2 months ago

About the role Shipium is looking for a Director, Demand Generation to own our end-to-end demand engine — the full funnel, every acquisition channel, the demand gen budget, and our overarching pipeline target.

United States

Engineering

Senior

Demand Generation

Pipeline Management

Account-based Marketing

+5 more

Job Description

About the role

Shipium is looking for a Director, Demand Generation to own our end-to-end demand engine — the full funnel, every acquisition channel, the demand gen budget, and our overarching pipeline target. This is a highly cross-functional role requiring tight, continuous partnership with Sales Leadership, the SDR organization, Product Marketing, and Customer Success to align go-to-market execution with aggressive revenue goals. You'll balance scalable, always-on account-based motions with continuous experimentation, ensuring every dollar spent is backed by defensible attribution and strict cost-per-outcome efficiency.

What you'll do

Strategy & Pipeline Ownership

Own the demand engine: define and execute the annual and quarterly Demand Generation strategy aligned to revenue targets, Ideal Customer Profiles, and GTM priorities, translating revenue targets into channel forecasts and budget allocations.
Carry the pipeline number: own quarterly and annual sales-qualified pipeline targets, staying accountable for marketing-sourced and marketing-influenced pipeline, efficiency, and ROI.
Partner with Sales: work hand-in-hand with Sales Leadership on pipeline planning, account coverage, forecast accuracy, and gap-to-quota, and drive outbound pipeline quality with the SDR team using intent signals and qualification intelligence.
Build the outbound engine: co-develop scoring logic, sequence strategies, and the feedback loop between outbound activity and pipeline outcomes alongside the VP, RevOps.
Campaign & Channel Execution
Run always-on programs: design and optimize multi-channel campaigns that connect brand awareness to pipeline across digital, lifecycle, events, and sales-led programs, including pod-based execution, competitive displacement waves, and Account-Based Marketing with quarterly reselection co-owned with Sales.
Own paid media: oversee campaigns across LinkedIn, Google, retargeting networks, podcasts, and emerging channels, managing audience segmentation and creative discipline to maximize ROI.
Launch new products: build the demand engine for new product introductions across the Shipium suite, and lead the partner marketing rhythm with top systems integrators including Manhattan, Bricz, Pivotree, and Open Sky Group.
Drive events and content: strategize and execute regional and executive event programs — including NRF, LogiMed, LogiPharma, Manifest, and proprietary Shipium-hosted activations — and scale webinar and organic content programs across Search, Answer, and Generative engines.
Experiment relentlessly: run A/B tests, funnel diagnostics, channel pilots, and message/offer tests with explicit kill criteria to validate new demand channels.

Marketing Operations & Attribution

Own Marketing Ops: lead the marketing operations function in close partnership with RevOps, owning Pardot end-to-end (workflows, scoring, forms, nurtures) and ensuring clean integration across Salesforce, ZoomInfo, Gong, and BI tools.
Enforce funnel integrity: manage qualification standards, inbound routing logic, and funnel stage integrity, holding tight response SLAs across lead tiers and enforcing UTM taxonomy and campaign brief standards before launch.
Defend the attribution model: own end-to-end attribution (first-touch, last-touch, and W-shaped models) to keep channel contribution defensible, and manage the marketing budget against strict cost-per-outcome targets across the funnel.
Report on performance: build dashboards, author a weekly Demand Gen digest for Sales Leadership, and deliver board-ready readouts each quarter.
Cross-Functional Partnership & Mentorship
Grow expansion revenue: partner with Customer Success on cross-sell initiatives, advocacy networks, and reference programs, and manage the Customer Advisory Board.
Scale with AI: proactively apply AI-enabled workflows to scale campaign execution, personalization, and content operations.

Qualifications

Bachelor's degree and/or a minimum of 7+ years of B2B demand generation experience, or an equivalent combination of education and experience.
A track record of success in high-growth B2B SaaS environments.
Experience managing an end-to-end demand engine across channels, budget, and pipeline targets.
A strong history of working hand-in-hand with Sales Leadership and SDR managers to build tight lead-routing SLAs, outbound sequences, and account-based plays.
Power-user fluency in marketing automation and CRM ecosystems (Pardot and Salesforce) and familiarity with data orchestration tools like ZoomInfo, Gong, and BI platforms.
Expert-level understanding of multi-touch attribution modeling and strong financial acumen managing budgets against unit economic targets.

At Shipium, Employees enjoy full medical, dental & vision coverage (with 65% coverage for dependents), optional life insurance and long-term disability coverage, a 401(k) retirement plan, fully remote work-from-home options in 28* states, 8 paid weeks of parental leave, paid holidays annually, self-managed vacation time, sick & safety leave, and volunteer time off.

Shipium is committed to creating a diverse environment and is proud to be an equal opportunity employer. Women, people of color, people with disabilities, and veterans are strongly encouraged to apply. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. If you need reasonable accommodation because of a disability for any part of the employment process, please email Human Resources (hr@shipium.com) and let us know the nature of your request and your contact information.

This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and mentorships. Shipium makes hiring decisions based solely on qualifications, merit, and business.

*Although based out of Seattle, WA, Shipium is 100% remote in the following states: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Maryland, Massachusetts, Michigan, Montana, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Vermont, Virgina, Washington & Wisconsin.

Shipium participates in e-verify

Benefits

Dental Insurance
Vision Insurance
Life Insurance
Retirement Plan
Remote Work
Parental Leave
Volunteer Time Off

Skills

Demand Generation

Pipeline Management

Account-based Marketing

Paid Media Management

Marketing Operations

Multi-Touch Attribution

Budget Management

B2B SaaS Strategy

Ready to Apply?

Join Shipium today

Salary Range

$220k - $230k

Posted 2 months ago

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