Director of CRM and Lifecycle Marketing, MyHealthTeam at Swoop Airlines and Aviation

Senior

CRM

Lifecycle Marketing

Retention Marketing

+5 more

Job Description

About the role

We are looking for a data-driven, compassionate, and AI-forward leader to own the end-to-end member journey. You will architect and scale our CRM and lifecycle strategies to drive deep engagement, retention, and long-term member value across email, SMS, and web push notifications.

What you'll do

Lifecycle Strategy: Own the end-to-end lifecycle roadmap (email, SMS, web push) to drive member retention, reactivation, and long-term value across 70+ different health communities.
Journey Mapping: Execute sophisticated, automated member journeys tailored to 10+ segments and 40+ different chronic conditions.
Personalization at Scale: Implement AI tools for automated copy testing, dynamic content generation, and planning to maximize user engagement and business value across all chronic condition communities.
Cross-functional Collaboration: Partner with the Product, Analytics, and Content teams to align messaging with product features, and community and medical expert insights.
Testing and Optimization: Lead a rigorous A/B testing framework for content, creative, and cadence to continuously improve open rates, CTR, and retention.
Performance Analysis: Establish and track KPIs (e.g., churn reduction, engagement rates), presenting actionable insights to senior leadership.
Tech Stack Management: Oversee the CRM marketing ecosystem (e.g., Iterable, Twilio SendGrid, or Braze) and ensure data integrity and deliverability.
Team Development: Lead and mentor a growing team of lifecycle marketers, fostering a culture of ownership and innovation.

Qualifications

Experience: 8+ years in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
Industry Knowledge: Experience in digital health, health tech, or subscription-based consumer products highly preferred
Technical Proficiency: Deep expertise in messaging automation platforms (Iterable and Twilio SendGrid preferred) and familiarity with HTML/templating (Liquid/Handlebars)
Analytical Mindset: Expert-level ability to interpret complex data sets and translate them into scalable marketing insights and strategies
Communication: Exceptional writing and presentation skills, with the ability to communicate effectively with clarity and empathy
Mission Alignment: A genuine passion for helping people with chronic conditions find community and support

Requirements

8+ years in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
Experience in digital health, health tech, or subscription-based consumer products highly preferred
Deep expertise in messaging automation platforms (Iterable and Twilio SendGrid preferred)
Expert-level ability to interpret complex data sets and translate them into scalable marketing insights and strategies
Exceptional writing and presentation skills, with the ability to communicate effectively with clarity and empathy
Ability to lead and mentor a growing team of lifecycle marketers
Ability to partner with cross-functional teams to align messaging with product features and community and medical expert insights
Ability to establish and track KPIs (e.g., churn reduction, engagement rates)

Skills

CRM

Lifecycle Marketing

Retention Marketing

SMS

Journey Mapping

Personalization

Web Push Notifications

Ready to Apply?

Join Swoop Airlines and Aviation today

Salary Range

$155k - $175k

Posted 7 months ago

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