Market Insights Manager at Toptal
Worldwide
<b>About Toptal</b><br/>Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue <b>and team members based around the globe</b>, Toptal is the <a href="https://www.toptal.com/remote-work-playbook" rel="noopener noreferrer">world’s largest fully remote workforce</a>.<br/>We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.<br/><b>Position Description</b><br/>Toptal is looking for a Market Research Manager to join our Market Insights team. Our ideal candidate has a proven track record of independently running ad-hoc research projects through secondary research, creating comprehensive reports influencing senior leadership decision-making, and identifying opportunities that support business objectives and strategies.<br/>We are looking for someone with a strong foundation in desk research, as well as quantitative methodologies, along with the ability and desire to expand beyond it, in order to further improve the business understanding of market demand and growth, industry trends, brand positioning, and communication relevance to our target audiences. This person must have the curiosity, work ethic, and experience that allow them to take business questions from stakeholders and translate them into research methodologies and briefs, and provide insights that drive decisions.<br/>You must possess excellent analytical abilities in addition to outstanding business acumen. This role requires a self-starter attitude, being comfortable working in a fast-paced and ever-changing environment, with strong attention to detail. You must also be extremely people-focused, an excellent communicator, and someone who takes pride in delivering results with their team.<br/>This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.<br/><b>Responsibilities:</b><br/><i>The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.</i><br/><span>·</span><span> </span>Partner with the Market Insights Lead, Marketing, Revenue, and Talent Ops leadership team to understand Marketing, Revenue, and Talent Ops business questions that can be answered through market research.<span>·</span><span> </span>Support in the proposal of appropriate market research methodologies that provide effective insights that drive marketing and business strategy.<span>·</span><span> </span>Own end-to-end execution of in-depth analysis for ad-hoc requests and business intelligence reports, such as market trends analysis, professional services reports, and industry trends.<span>·</span><span> </span>Manage the execution and delivery of both internal & external research projects from set-up to analysis and reporting, ensuring high-quality standards and timelines are being met.<span>·</span><span> </span>Produce and communicate the research findings to the stakeholder teams, applicable business functions, and the executive team.<span>·</span><span> </span>Partner with other functional teams regarding ongoing studies using various research methodologies and platforms when appropriate.<span>·</span><span> </span>Leverage other data sources to augment findings from market research, such as social listening, news and industry trends, and reports to provide comprehensive insights.<br/><b>In the first week, expect to:</b><br/><span>·</span><span> </span>Onboard and integrate into Toptal.<span>·</span><span> </span>Become acquainted with the teams, product, and business operations.<span>·</span><span> </span>Familiarize yourself with market research already conducted.<br/><b>In the first month, expect to:</b><br/><span>·</span><span> </span>Work closely with the Market Insights Lead on execution and delivery of research projects for various stakeholders within marketing, customer, services, and talent functions, on identifying open questions that can be answered with market research.<span>·</span><span> </span>Collect and analyze data, creating meaningful reports and presentations to influence stakeholders’ decision-making<span>·</span><span> </span>Prioritize and propose studies that will drive impactful marketing decisions.<span>·</span><span> </span>Get familiar with Toptal’s Talent and Client Marketing Strategies, Integrated Marketing, and Content projects and processes.<br/><b>In the first three months, expect to:</b><br/><span>·</span><span> </span>Start establishing yourself as the go-to resource for all questions related to understanding Toptal’s brand, products, services, and communications positioning.<span>·</span><span> </span>Have a well-defined roadmap of periodic and ad-hoc studies that help drive brand marketing and sales strategy.<br/><b>In the first six months, expect to:</b><br/><span>·</span><span> </span>Establish a steady cadence of impactful market research insights that are shared across the marketing and business teams, and Toptal leadership.<span>·</span><span> </span>Develop a strong understanding of Toptal’s client, talent personas, customer journeys and brand strategy that enables you to provide powerful, actionable recommendations that drive marketing strategy, including messaging and targeting.<br/><b>Qualifications and Job Requirements:</b><br/><span>·</span><span> </span>Bachelor’s degree in Marketing, Analytics, Business, or related field.<span>·</span><span> </span>7+ years of experience in Market Research - qualitative and quantitative at a research agency, consulting firm, or client side.<span>·</span><span> </span>Strong experience in desk research, industry and competitive landscape research, creating frameworks based on available data that can serve as ongoing insights.<span>·</span><span> </span>Experience running secondary research end-to-end from understanding research objectives, selecting the appropriate methodology, finding the right resources, managing research vendors, and sharing insights with stakeholders and the Executive team.<span>·</span><span> </span>Ability to understand business objectives and identify opportunities to apply market research methodologies to drive decisions to achieve them.<span>·</span><span> </span>Ability to work with senior leaders and stakeholders with a broad range of business objectives and questions, and translate them into actionable market research proposals.<span>·</span><span> </span>You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
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