Is the SEO Specialist position at Toptal fully remote?

Yes, this SEO Specialist position at Toptal is fully remote and you can work from anywhere in the world.

Is this a full-time or part-time SEO Specialist role?

This is a full-time SEO Specialist position at Toptal.

What are the main requirements for the SEO Specialist role?

Key requirements include: Own and execute organic growth initiatives, Provide clear strategic thinking and written guidance, Conduct deep SERP and competitive analysis, and more.

What benefits does Toptal offer for this position?

Toptal offers the following benefits: Remote Work, Flexible Hours, Gym Membership, Health Insurance, Home Office Budget, Learning Budget, Professional Development, Wellness Programs.

How do I apply for the SEO Specialist position at Toptal?

You can apply for this SEO Specialist position by clicking the "Apply Now" button on this page, which will take you to Toptal's application portal.

Remote Opportunity

SEO Specialist

Join Toptal as a senior professional working remotely from Worldwide. Explore the role, benefits, and apply in one place.

SEO Specialist

Toptal

Full Time

$100,000 - $150,000*

9 months ago

About ToptalToptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.We take the best…

Worldwide

Marketing

Senior

SEO

Search Engine Optimization

Content Strategy

+4 more

Job Description

About Toptal
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.
We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.
Job Summary:
As an SEO Specialist at Toptal, you will be responsible for driving high-intent, qualified demand to Toptal.com and improving conversion efficiency across the organic channel. You will operate at the intersection of search, content, product, and data, partnering with engineers, designers, copywriters, analysts, and growth leaders to scale organic acquisition in an evolving search landscape.
Your scope will span traditional search engines, AI-powered discovery surfaces, and emerging LLM-driven experiences, with a focus on both top-of-funnel demand capture and high-intent, revenue-driving queries associated with companies looking to hire elite talent. You will lead on-page optimization, content strategy, technical SEO, and authority growth, while also contributing to product and platform enhancements that unlock scalable organic growth.
This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.
Responsibilities:
The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.
·        Own and execute organic growth initiatives in close partnership with a fast-moving, cross-functional team.·        Provide clear strategic thinking, written guidance, and thought leadership on SEO direction and prioritization.·        Conduct deep, ongoing SERP and competitive analysis, including classic search results and AI-augmented answer experiences.·        Optimize on-page content, internal linking, and information architecture for both head terms and long-tail demand.·        Lead keyword research, intent modeling, and query clustering, with an emphasis on commercial and product-led intent.·        Define and oversee content generation and optimization strategies that align with searcher intent and drive conversions.·        Identify and execute authority-building initiatives, including backlink analysis, link quality monitoring, and scalable acquisition strategies.·        Partner with content, PR, and distribution teams to define target terms, anchor strategies, and landing pages that strengthen key revenue-driving URLs.·        Own technical SEO hygiene, including crawlability, indexing, rendering, Core Web Vitals, site speed, and structured data.·        Collaborate with Product and Engineering teams on SEO-driven product improvements, templates, and platform capabilities.·        Monitor and report on core SEO KPIs, including rankings, traffic quality, CTR, conversion rate, and cost efficiency.·        Maintain strong, proactive communication with stakeholders via Slack, Zoom, and written documentation.
In the first week, expect to:
·        Complete onboarding and integrate into Toptal’s culture and workflows.·        Review current and historical SEO strategies, experiments, and performance.·        Understand the roadmap, key growth levers, and near-term opportunities.·        Build relationships with direct teammates and adjacent partners.
In the first month, expect to:
·        Develop a deep understanding of Toptal’s SEO stack, data pipelines, and content ecosystem.·        Align with cross-functional partners on operating models and collaboration rhythms.·        Partner with SEO leadership and analytics to define prioritized project plans for your initial initiatives.
In the first three months, expect to:
·        Lead execution of your first high-impact SEO initiatives, with clear success metrics.·        Ship optimizations across content, technical, and product surfaces.·        Contribute meaningfully to team-level goals and shared deliverables.
In the first six months, expect to:
·        Expand the scope, scale, and sophistication of your projects.·        Influence roadmap decisions through data, insights, and experimentation results.
In the first year, expect to:
·        Be recognized as a trusted SEO expert and strategic partner.·        Help shape how Toptal approaches SEO in a world of AI-driven discovery and search evolution.
Qualifications and Job Requirements:
·        Bachelor’s degree in Marketing, Analytics, Business, or related field.·        Strong command of modern SEO best practices, including risk management and algorithm-safe execution.·        3+ years of hands-on experience in SEO, growth, or search-driven product environments.·        Proven experience designing, executing, and analyzing SEO experiments.·        Deep understanding of search intent, content relevance, ranking systems, and authority signals.·        Experience implementing both content-focused and technical SEO independently and in partnership with engineers.·        Solid understanding of web technologies, rendering models, and performance considerations that impact SEO.·        Ability to collaborate effectively with developers, content creators, product managers, and marketers.·        Strong analytical skills and experience with tools such as Google Search Console, Google Analytics, Ahrefs, and or SEMrush, Screaming Frog, PageSpeed Insights, and advanced Excel or Sheets.·        High proficiency in conversion rate optimization principles and funnel thinking.·        Exceptional attention to detail and strong judgment around brand-appropriate, high-performing experiences.·        Comfortable operating in a high-growth, execution-focused environment.·        Excellent written and verbal communication skills.·        A proactive, ownership-driven mindset.·        You must be a world-class individual contributor. This role requires doing the work, not just directing it.

Requirements

Own and execute organic growth initiatives
Provide clear strategic thinking and written guidance
Conduct deep SERP and competitive analysis
Optimize on-page content and internal linking
Lead keyword research and intent modeling
Define and oversee content generation and optimization strategies

Benefits

Remote Work
Flexible Hours
Gym Membership
Health Insurance
Home Office Budget
Learning Budget
Professional Development
Wellness Programs

Skills

SEO

Search Engine Optimization

Content Strategy

Technical SEO

on-page optimization

Keyword Research

Link Building

About AI-Estimated Salary

The salary range shown was not provided by the employer. Our AI has estimated it based on the job title, required experience, location, and industry standards (confidence: 80%). This estimate should be used as a general guide only and may not reflect the actual compensation. Always confirm salary details directly with the employer during the application process.

Ready to Apply?

Join Toptal today

Salary Range (AI-Estimated)*

$100,000 - $150,000

80% confidence

Posted 9 months ago

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