Senior Manager, Product Marketing at Upstart

United States

$160k - $211k

About Upstart At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence. As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress. We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you’ll have the support to work in the way that works best for you. If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you. The Team: Upstart’s Lending Partnerships team partners with banks and credit unions to grow their consumer lending programs and drive strong returns. By ensuring a continuous flow of capital to support originations, this team plays a critical role in scaling Upstart’s lending business. As the Senior Manager, Product Marketing at Upstart, you will own product positioning and messaging, lead cross-functional go-to-market efforts, and develop sales assets and enablement strategies that support pipeline growth and deal execution. You will partner closely with Product, Sales, Solution Consulting, and Marketing to bring new offerings to market and clearly communicate Upstart’s value to C-level audiences at banks and credit unions. We’re looking for a high-impact Product Marketer who thrives in complex, fast-changing environments and can proactively identify opportunities to drive business impact. How you’ll make an impact Define and evolve product positioning and messaging that clearly communicates differentiated value to bank and credit union executives Shape and execute go-to-market strategies that drive lender interest, expand sales pipeline, and increase originations Lead cross-functional product launches, ensuring alignment across Product, Sales, Solution Consulting, and Marketing Develop sales and executive-level materials that improve C-level engagement and support deal progression Partner with Sales and Account Management to synthesize field insights, refine messaging, and improve win rates Deliver competitive intelligence and positioning that enables teams to effectively differentiate Upstart in the market Minimum Qualifications Bachelors degree with 5+ years of experience in product marketing, preferably in fintech, financial services, or B2B environments serving banks or credit unions Proven ability to distill complex products, data, and marketplace dynamics into clear, compelling messaging that drives lender interest and adoption Track record of leading complex, cross-functional initiatives with multiple stakeholders, driving alignment and execution across parallel workstreams Experience creating sales enablement materials (e.g., pitch decks, collateral, case studies) used by revenue teams Experience partnering with Sales to develop effective positioning and enablement materials and strategies Strong ownership mindset with a history of proactively identifying growth opportunities, addressing gaps, and driving initiatives end-to-end Ability to operate effectively in fast-paced, ambiguous environments Preferred Qualifications MBA or Masters in finance or economics. Experience in fintech or financial services organizations focused on lending products (e.g., personal loans, HELOC, auto lending, or credit underwriting) Familiarity working with or marketing to banks and credit unions, including executive stakeholders (e.g., CEO, CLO, CFO) Experience with marketplace lending or structured programs (e.g., forward flow, funding models) Position location: Remote Time zone requirements The team operates on the East/West coast time zones. Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time. #LI-REMOTE #LI-MidSenior At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k). United States | Remote - Anticipated Base Salary Range $160,000—$211,000 USD What you'll love At Upstart, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect: Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose Health Savings Account contributions from Upstart for eligible plans Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage Paid time off, sick and safe time, and company holidays Paid family and parental leave to support caregiving and major life moments Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving Employee Assistance Program (EAP) offering mental health support and life-centered resources Financial wellness resources, including access to financial planning tools and a financial concierge service Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs) Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!). Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices. If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com https://www.upstart.com/candidate_privacy_policy