Copywriter at Veracity Insurance Solutions, LLC
United States
$55k - $70k
<meta><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px 0in;padding:0px;"><br><span style="font-size:10pt;white-space:pre-wrap;">We're looking for an experienced </span><b><strong style="font-size:10pt;white-space:pre-wrap;">Copywriter</strong></b><span style="font-size:10pt;white-space:pre-wrap;"> to join our team. Working remotely and reporting to our Content Systems Manager, this role will work closely with one or more Product Marketing Managers, Designers, SEO Specialists, the Content Amplification Team, and other teammates to produce helpful, SEO-friendly content that moves people to act. They will conduct research on topics, draft content, go through the editing and approval process, and prepare copy that is ready to be published on our sites and blogs, in videos, emails, ads, and beyond. They will proactively manage a runway of content needs. They may occasionally be drafted to help in other areas as well.</span><br><br></p><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px 6pt;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Key Responsibilities</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Demonstrates our core values – Humble, Hungry, Smart, and Proactive – in the course of day-to-day work</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Attend and participate in meetings around content strategy, brainstorming, optimization, and more</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Attend and participate in annual Marketing Department offsite and bi-monthly team builders.</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Build a strong understanding of effective SEO and AEO content marketing best practices</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Leverage AI tools to support content research, drafting, ideation, and workflow efficiency – while maintaining brand voice, editorial standards, and content quality</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Complete required insurance product training (including insurance licensing and internal training) and stay up to date on our product offerings</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Incorporate feedback and edits into content</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Effectively optimize content for search, conversions, and user navigation</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Request creative assets (e.g., imagery, original graphics, infographics, downloadables, etc.)</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Accurately input, format, and publish blog posts in WordPress</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Conduct research internally and with customers as needed</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Develop content for other sites (e.g., guest posts) and partners</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Required to perform other duties as requested, directed, or assigned</span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px 6pt;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Requirements and Qualifications</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Bachelor’s degree or equivalent experience </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Demonstrated ability to incorporate AI tools into a writing or content workflow, with a strong editorial eye to ensure outputs meet brand, quality, and accuracy standards </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">History of working in a collaborative team </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Ability to accurately type 50 wpm or more </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Ability to work independently and collaboratively in a fast-paced environment </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Knowledge and experience with content/marketing funnels </span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">A mind for metrics and a desire to track success </span></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px 6pt;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Perks</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Health, dental, and vision plans</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Amazing work-life balance with 4 weeks of Paid Time Off</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">10 Paid Company Holidays with 2 floating holidays</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">401K Programs with employer match</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Personal assistance programs for support in a healthy personal and work life</span><br><br></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px 0in;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Why Veracity?</strong></b><br><br><span style="font-size:10pt;white-space:pre-wrap;">Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:</span></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;"><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Engage in groundbreaking projects that are reshaping the insurance landscape</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Collaborate with a group of dedicated, like-minded professionals</span></li><li style="font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:10pt;white-space:pre-wrap;">Experience a culture that prioritizes growth and development</span><br><br></li></ul><p style="font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;"><b><strong style="font-size:12pt;white-space:pre-wrap;">Compensation Range: $55k/yr - $70k/yr</strong></b><br><br><span style="font-size:10pt;white-space:pre-wrap;">We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics. </span><br><br><span style="font-size:10pt;white-space:pre-wrap;">If you need accommodation, please let us know during the interview process.</span></p>
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