Is the Paid Search Manager position at Vida Shoes International fully remote?

Yes, this Paid Search Manager position at Vida Shoes International is a remote position. The role is available for candidates in India.

Is this a full-time or part-time Paid Search Manager role?

This is a full-time Paid Search Manager position at Vida Shoes International.

What is the salary range for the Paid Search Manager position?

The salary range for this Paid Search Manager role is INR 116.667k - INR 166.667k.

How do I apply for the Paid Search Manager position at Vida Shoes International?

You can apply for this Paid Search Manager position by clicking the "Apply Now" button on this page, which will take you to Vida Shoes International's application portal.

Remote Opportunity

Paid Search Manager

Join Vida Shoes International as a senior professional working remotely from India. Explore the role, benefits, and apply in one place.

Paid Search Manager

Vida Shoes International

Full Time

INR 116.667k - INR 166.667k

15 hours ago

India

Engineering

Senior

Google Ads

Paid Search

Performance Max

+5 more

Job Description

Position OverviewVida is looking for an experienced and highly analytical Paid Search Manager to join our growing performance marketing team.This role will help manage and grow paid search programs across multiple D2C brands within the Vida portfolio. The ideal candidate has strong hands-on experience managing significant Google Ads budgets across multiple e-commerce accounts and has a proven track record of driving revenue growth and ROAS improvement.The Paid Search Manager will work closely with the Senior Manager, Paid Search and Director of Paid Media while independently owning day-to-day strategy, execution, optimization, testing, reporting, and performance management across assigned brands.The ideal candidate combines strong technical Google Ads knowledge with commercial thinking and can identify opportunities to scale revenue while maintaining efficiency.Compensation: Indian Rupee $116,667 - $166,667 montly&nbsp;Key ResponsibilitiesPaid Search &amp; Shopping Management<ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Independently manage and optimize paid search programs across multiple D2C/e-commerce brands.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Build, manage, and optimize campaigns across:</li><ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style="mso-list: l5 level2 lfo1; tab-stops: list 1.0in;">Google Search</li><li class="MsoNormal" style="mso-list: l5 level2 lfo1; tab-stops: list 1.0in;">Google Shopping</li><li class="MsoNormal" style="mso-list: l5 level2 lfo1; tab-stops: list 1.0in;">Performance Max</li><li class="MsoNormal" style="mso-list: l5 level2 lfo1; tab-stops: list 1.0in;">Demand Gen</li><li class="MsoNormal" style="mso-list: l5 level2 lfo1; tab-stops: list 1.0in;">Microsoft Ads</li></ul><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Own campaign performance against revenue, ROAS, conversion, and profitability goals.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Develop campaign structures and segmentation strategies based on product performance, category, brand, margin, seasonality, and business priorities.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Conduct product-level performance analysis to identify top-performing products, underperformers, wasted spend, and opportunities to scale.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Identify opportunities to increase profitable spend while maintaining efficiency targets.</li><li class="MsoNormal" style="mso-list: l5 level1 lfo1; tab-stops: list .5in;">Monitor competitive activity, search demand, seasonality, promotions, and other factors impacting performance.</li></ul>Google Merchant Center &amp; Product Feeds<ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l0 level1 lfo2; tab-stops: list .5in;">Manage and troubleshoot Google Merchant Center, including product disapprovals, warnings, feed errors, account issues, and product eligibility.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo2; tab-stops: list .5in;">Work closely with product feeds and feed management platforms to improve Shopping and Performance Max performance.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo2; tab-stops: list .5in;">Analyze and optimize key feed attributes including product titles, descriptions, product types, Google product categories, custom labels, pricing, availability, images, and promotional information.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo2; tab-stops: list .5in;">Develop product segmentation strategies using custom labels and other feed attributes.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo2; tab-stops: list .5in;">Partner with internal teams and feed management partners to continuously improve product data quality and feed health.</li><li class="MsoNormal" style="mso-list: l0 level1 lfo2; tab-stops: list .5in;">Identify feed optimization opportunities that can improve visibility, traffic quality, revenue, and ROAS.</li></ul>Campaign Strategy, Optimization &amp; Performance Analysis<ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Develop keyword and search strategies across brand, non-brand, category, product, competitor, and seasonal campaigns.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Conduct keyword research, search-term analysis, and negative keyword management to improve traffic quality and efficiency.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Evaluate and optimize match types, campaign structures, audiences, and account segmentation.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Develop and manage bidding strategies including Target ROAS, Maximize Conversion Value, Target CPA, Maximize Conversions, and other automated bidding approaches.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Understand when bidding targets, budgets, campaign structure, or conversion signals may be restricting growth.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Manage budgets and pacing across assigned accounts while ensuring alignment with monthly and annual revenue goals.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Recommend budget reallocations across campaigns, products, brands, and tactics based on performance and incremental growth opportunities.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Develop structured testing roadmaps across bidding, campaign structure, Performance Max, Broad Match, landing pages, ad copy, audiences, feeds, promotions, and emerging Google Ads products.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Analyze performance across revenue, ROAS, spend, conversion rate, CPA, CPC, average order value, impression share, and other key e-commerce KPIs.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Diagnose performance changes and clearly communicate what changed, why it changed, and what actions should be taken next.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Prepare weekly, monthly, and ad hoc reporting with actionable insights and recommendations.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Proactively identify performance risks, account issues, testing opportunities, and areas for incremental growth.</li><li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list .5in;">Stay current on Google Ads product updates, automation, AI-driven campaign capabilities, and changes within the paid search landscape.</li></ul>Required Qualifications<ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">5&ndash;6+ years of hands-on paid search / Google Ads experience, preferably within an agency, multi-brand organization, or D2C/e-commerce business.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong experience independently managing multiple paid search accounts simultaneously.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Demonstrated experience managing significant paid media budgets and being accountable for revenue and ROAS goals.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong D2C/e-commerce experience with an understanding of how paid search contributes to overall business growth.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Advanced hands-on knowledge of:</li><ul style="margin-top: 0in;" type="circle"><li class="MsoNormal" style="mso-list: l4 level2 lfo4; tab-stops: list 1.0in;">Google Search</li><li class="MsoNormal" style="mso-list: l4 level2 lfo4; tab-stops: list 1.0in;">Google Shopping</li><li class="MsoNormal" style="mso-list: l4 level2 lfo4; tab-stops: list 1.0in;">Performance Max</li><li class="MsoNormal" style="mso-list: l4 level2 lfo4; tab-stops: list 1.0in;">Demand Gen</li><li class="MsoNormal" style="mso-list: l4 level2 lfo4; tab-stops: list 1.0in;">Google Merchant Center</li><li class="MsoNormal" style="mso-list: l4 level2 lfo4; tab-stops: list 1.0in;">Microsoft Advertising</li></ul><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Advanced understanding of Google Smart Bidding, including Target ROAS and value-based bidding strategies.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong experience with Shopping campaign structures, product segmentation, and product-level performance analysis.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Hands-on experience working with Google Merchant Center and product feeds.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong understanding of campaign structures, match types, keyword strategy, search-term analysis, and negative keyword management.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Ability to determine when performance issues are driven by bidding, budget, feed quality, campaign structure, conversion rate, tracking, competition, seasonality, or other factors.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong understanding of e-commerce KPIs including revenue, ROAS, conversion rate, CPA, AOV, CPC, impression share, and profitability.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong analytical and problem-solving skills with the ability to turn complex performance data into actionable recommendations.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Advanced proficiency in Excel and/or Google Sheets.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong attention to detail and ability to QA campaign setups, budgets, conversion tracking, feeds, URLs, promotions, and account changes.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Strong written and verbal communication skills.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Ability to independently manage multiple brands, projects, priorities, and deadlines in a fast-paced environment.</li><li class="MsoNormal" style="mso-list: l4 level1 lfo4; tab-stops: list .5in;">Ability to proactively bring recommendations and growth opportunities rather than relying solely on direction from senior leadership.</li></ul>Preferred Qualifications<ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience working with D2C retail, footwear, fashion, apparel, accessories, or consumer brands.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience managing large e-commerce product catalogs and Shopping-heavy accounts.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience managing high-spend Google Ads accounts.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience with third-party feed management platforms such as Feedonomics, Productsup, DataFeedWatch, Channable, or similar platforms.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience developing custom-label and product segmentation strategies.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Understanding of GA4, conversion tracking, attribution, enhanced conversions, and e-commerce measurement.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience managing Microsoft Ads alongside Google Ads.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience with Performance Max channel analysis and understanding the interaction between Search, Shopping, YouTube, Display, and other inventory within PMax.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Experience evaluating new customer acquisition, brand vs. non-brand performance, and incremental growth opportunities.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo5; tab-stops: list .5in;">Familiarity with Looker Studio or other reporting and visualization platforms.</li></ul>What Success Looks LikeThe successful Paid Search Manager will be able to independently own assigned accounts while consistently identifying opportunities to improve performance and grow the business.Success in this role means:<ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Growing profitable revenue across assigned brands.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Meeting or exceeding ROAS and business performance targets.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Identifying opportunities to scale high-performing campaigns, categories, and products.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Quickly diagnosing and addressing performance declines.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Effectively managing significant budgets and maintaining accurate pacing.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Continuously improving Search, Shopping, Performance Max, and product feed strategies.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Developing thoughtful testing roadmaps with clear hypotheses and measurable outcomes.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Turning account and product data into clear strategic recommendations.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Maintaining strong Merchant Center and feed health.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Proactively identifying new opportunities rather than waiting for direction.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Clearly communicating account performance, risks, opportunities, and recommended actions to the Senior Manager, Paid Search.</li><li class="MsoNormal" style="mso-list: l2 level1 lfo6; tab-stops: list .5in;">Taking strong ownership of assigned brands while collaborating effectively across the broader performance marketing team.</li></ul>#LIREMOTE

Skills

Google Ads

Paid Search

Performance Max

E-Commerce

Data Analysis

Budget Management

ROAS Optimization

Google Shopping

Ready to Apply?

Join Vida Shoes International today

Salary Range

INR 116.667k - INR 166.667k

Posted 15 hours ago

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