Lifecycle Marketing Manager at Avid

United Kingdom

<p></p><div><div><div><div><h3><span class="emphasis-2"><b>It&#39;s fun to work in a company where people truly <b>BELIEVE</b> in what they&#39;re doing!</b></span></h3><p></p><p><i>We&#39;re committed to bringing passion and customer focus to the business.</i></p><p></p></div></div></div></div><p><b>Job Summary</b></p><p>The Lifecycle Marketing Manager turns lifecycle strategy into scalable, measurable customer engagement campaigns for Avid&#39;s direct-to-consumer subscription business. This role owns assigned programs from planning through execution, launch, measurement, and optimization, bringing together cross-functional partners and ensuring work is delivered accurately and on time.</p><br /><p>The ideal candidate is a hands-on lifecycle or CRM marketer with strong program management, campaign operations, analytical thinking, and cross-functional leadership skills. You can turn a business objective into a clear engagement plan, keep work moving, and use results to improve what comes next.</p><br /><p>This is an individual contributor role. The Lifecycle Marketing Manager owns campaign development start to finish and the program management of their assigned campaigns, not people management.</p><br /><p><b>WHAT YOU WILL DO</b></p><p><b>Lifecycle Strategy &amp; Campaign Ownership</b></p><ul><li>Own end-to-end lifecycle programs from business brief and strategy through execution, launch, measurement, optimization, and post-campaign analysis.</li><li>Turn business and customer objectives into campaign plans covering audiences, messaging, channels, dependencies, timelines, and success metrics.</li><li>Manage multiple campaigns at once, identify risks and blockers to keep work moving to launch.</li><li>Own programs across prospect conversion, onboarding, engagement, retention, renewal, win-back, and expansion.</li></ul><p><b>Campaign Execution, Audience &amp; Quality</b></p><ul><li>Own campaign execution across email (using Knak), in-app messaging, onsite experiences, and other lifecycle channels, including campaign setup and execution in Braze.</li><li>Define segmentation, eligibility, personalization, and suppression requirements; partner with Data to validate logic, data availability, and reporting.</li><li>Own campaign QA and readiness, including personalization, dynamic content, offers and pricing, suppression, links, landing pages, test sends, rendering, and launch checks.</li><li>Monitor campaigns after launch and act quickly on issues affecting customer experience or business performance.</li></ul><p><b>Measurement &amp; Optimization</b></p><ul><li>Define KPIs and measurement plans with Data and Analytics, and use Braze, Looker Reports, Google Analytics, Salesforce, Amplitude, and other available sources to assess performance.</li><li>Turn campaign results and customer behavior into clear insights, business implications, and recommendations, not just reporting.</li><li>Plan and manage A/B and other controlled tests, document learnings, and apply results to future campaigns.</li></ul><p><b>Cross Functional Leadership &amp; Process Improvements</b></p><ul><li>Lead cross-functional team meetings for assigned campaigns, driving alignment, decisions, and next steps across partner teams.</li><li>Lead day-to-day coordination across Product Marketing, Market Solutions, Content, eCommerce, Digital Operations, Creative Services, Growth, Data, and Engineering.</li><li>Create clear briefs, requirements, timelines, and decision points; define lifecycle requirements and drive technical needs through Engineering and Product Technology teams.</li><li>Work with the Growth team to establish improvements to the customer journeys across acquisition and lifecycle engagement campaigns.</li></ul><p><b>WHO YOU ARE</b></p><ul><li>Lifecycle / CRM Marketer: 3&#43; years of experience in lifecycle, CRM, retention, subscription, digital marketing, or a related discipline, with demonstrated program ownership.</li><li>Strong Program Owner: Organized, proactive, and comfortable taking an objective from idea to launch while managing dependencies and deadlines.</li><li>Campaign Operations Expert: Detail-oriented and experienced launching personalized, multi-audience campaigns at scale.</li><li>Marketing Automation Proficient: Hands-on experience with Braze, Knak, Salesforce, or a comparable lifecycle/CRM platform. Braze strongly preferred.</li><li>Customer &amp; Subscription Mindset: Understanding of free-to-paid, trial, onboarding, engagement, renewal, churn prevention, win-back, expansion, and cross-sell.</li><li>Analytical &amp; Insight-Oriented: Able to interpret performance and turn data into specific actions; experience with Looker, GA4, Amplitude, Salesforce, or similar tools is valuable.</li><li>Cross-Functional Collaborator: Comfortable working with Creative, Copywriter, Content, Data, eCommerce team, Marketing Operations, Web, Product Marketing, Growth, and Product Technology Group.</li><li>Compliance-Aware and Technically Comfortable: Working knowledge of CAN-SPAM, GDPR, and applicable requirements; basic HTML/CSS for email troubleshooting is preferred.</li><li>Creative Industry Interest: Experience or genuine interest in music production, audio, music notation, video, post-production, or related creative industries is a plus.</li><li>Education: Bachelor&#39;s degree or equivalent experience required.</li><li>Location &amp; Availability: Based in Philippines, with the ability to work hours aligned to US Eastern Time.</li><li>Language: Fluent written and spoken English required.</li></ul><p><b>WHAT SUCCESS LOOKS LIKE &amp; PREFERRED QUALIFICATIONS</b></p><p><b>What Success Looks Like</b></p><ul><li>Programs launch on time, accurately, and with measurable outcomes.</li><li>Cross-functional teams receive clear briefs and requirements, and campaign performance consistently leads to actionable optimization.</li><li>Lifecycle programs become more scalable through stronger processes, QA, testing, personalization, and automation.</li></ul><p><b>Preferred Qualifications</b></p><ul><li>D2C subscription or SaaS experience.</li><li>Lifecycle experience across multiple products, customer segments, or geographies.</li><li>Experience with Braze: canvas, segmentation, personalization, or campaign analytics.</li><li>Experience managing structured experimentation programs and distributed or global teams.</li></ul><br /><p><i>Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</i></p><br /><p><i>#LI-Remote #L1-CME1</i></p><p></p><p><i>If you like wild growth and working with happy, enthusiastic over-achievers, you&#39;ll enjoy your career with us</i><i>!</i></p><p></p>