Product Marketing Manager at CXtec Inc.

Mid

Product Positioning

Messaging

Value Propositions

+5 more

Job Description

Join CXtec as a Product Marketing Manager and help shape how we bring our technology lifecycle solutions to market. You'll develop compelling messaging, support go-to-market initiatives, enable sales teams with the tools they need to succeed, and transform complex technical solutions into clear customer value. This role is ideal for a strategic marketer who enjoys working across teams, influencing growth, and creating impactful customer experiences.

The annual base salary range for this position, based out of Syracuse, NY, is $70,000 - $90,000. The actual salary offered will vary based on applicant’s relevant skills, education, experience, certifications and geographic location as well as other business and organizational needs.

Location: Syracuse, NY (Hybrid) or Remote (US)

What you’ll be doing:

Product Positioning & Messaging

Develop positioning, messaging, and value propositions across the CXtec products, services, and business units.
Translate technical capabilities into clear business outcomes that resonate with customers and buying committees.
Build persona-based messaging that addresses customer challenges, buying triggers, and business goals.
Ensure every offering supports one consistent CXtec lifecycle narrative.

Sales Enablement

Create and maintain sales tools including one-pagers, presentations, solution briefs, talk tracks, battlecards, and email frameworks.
Partner with Sales to understand customer objections, identify messaging gaps, and improve sales conversations.
Continuously refine enablement materials based on field feedback and market insights.

Go-to-Market

Support product launches and strategic initiatives with messaging, positioning, and launch materials.
Develop campaign briefs that define the audience, value proposition, key messages, and sales follow-up strategy.
Partner with Marketing to ensure campaigns are built on strong customer insights and clear positioning.

Market & Customer Insights

Gather insights from customers, Sales, competitors, and industry trends to strengthen messaging and positioning.
Identify emerging opportunities, buyer pain points, and competitive differentiators.
Turn research into practical recommendations that improve campaigns, sales enablement, and go-to-market strategy.

Cross-Functional Collaboration

Partner with Sales, Marketing, and business leaders to ensure messaging accurately reflects our capabilities and customer needs.
Help connect all CXtec offerings into a unified lifecycle story that supports cross-selling and long-term customer value.

Key Deliverables

Product messaging frameworks
Persona-specific value propositions
Sales enablement library
Go-to-market messaging
Competitive positioning
Product launch materials
Solution briefs and presentations
Messaging recommendations for campaigns, proposals, and web content

What we require:

Bachelor's degree in Marketing, Business, Communications, or a related field.
3+ years of experience in product marketing, B2B marketing, or sales enablement.
Experience in enterprise technology, infrastructure, networking, or IT services is preferred.
Ability to simplify technical concepts into compelling business value.
Strong writing, storytelling, and presentation skills.
Experience working with cross-functional teams and supporting Sales.
Curious, proactive, and comfortable managing multiple priorities.

What we offer:

Our comprehensive benefits package includes:

Health insurance and prescription drug coverage
Dental and Vision insurance
Company-paid life insurance and voluntary life options
Company paid short-and long-term disability and buy-up options
Critical illness, accident and hospital indemnity insurance
Flexible spending accounts
Identity Theft & Fraud Protection
Legal Insurance
Pet insurance
Traditional and Roth 401(k) retirement plan with company match
Employee Assistance Program
Tuition reimbursement
Paid vacation, sick/personal days and holidays
Flexible work arrangements

All offers of employment are conditional upon the successful completion and passing of a background check and drug test.

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, religion, pregnancy, reproductive health decisions, sexual orientation, protected veteran or military status, sex, disability, marital or familial status, domestic violence victim status, gender identity or expression, predisposing genetic characteristics, criminal history or any other legally protected class. Individuals will not be discriminated against on the basis of disability.

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Employee Assistance Program
Tuition Reimbursement

Skills

Product Positioning

Messaging

Value Propositions

Sales Enablement

Go-to-Market Strategy

Market Research

Customer Insights

competitive analysis

Ready to Apply?

Join CXtec Inc. today

Salary Range

$70k - $90k

Posted 5 weeks ago

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