Senior Brand Strategist at DuckDuckGo

Worldwide

$178.5k - $178.5k

<h1><strong>Who We Are</strong></h1><p>Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on <a href="https://spreadprivacy.com/introducing-duckduckgo-for-mac/" rel="noopener noreferrer nofollow" target="_blank">Mac</a>, <a href="https://spreadprivacy.com/windows-browser-open-beta/" rel="noopener noreferrer nofollow" target="_blank">Windows</a>, <a href="https://spreadprivacy.com/duckduckgo-privacy-browser-ios14/" rel="noopener noreferrer nofollow" target="_blank">iOS</a>, and <a href="https://spreadprivacy.com/introducing-app-tracking-protection/" rel="noopener noreferrer nofollow" target="_blank">Android</a>, our <a href="https://duckduckgo.com/" rel="noopener noreferrer nofollow" target="_blank">search engine</a>, and the latest — <a href="https://spreadprivacy.com/meetprivacypro/" rel="noopener noreferrer nofollow" target="_blank">Privacy Pro</a>. Our <a href="https://duckduckgo.com/how-we-work" rel="noopener noreferrer nofollow" target="_blank">culture</a> of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work — you've come to the right place!</p><p></p><h1><strong>Your Team and Role</strong></h1><p>While you'll be based on the Marketing Communications Functional Team, in this role, you will work across the marketing, product, content, engineering, and design teams to ensure every experience a user has with our brand is consistent and feels like DuckDuckGo. You'll help us understand what makes our tens of millions of users unique by developing in-depth insights about our user segments, their needs and motivations, and translating those insights into our user-facing touchpoints such as ads and product pages. Recent projects include:</p><ol><li><p>Coordinating cross-team work related to visual identity evolution, both in and out of the product.</p></li><li><p>Execute innovative social campaign activations to drive word-of-mouth growth.</p></li></ol><p></p><p>While we encourage everyone at DuckDuckGo to be a steward of the brand, as a <strong>Brand Strategist</strong>, you'll be a go-to resource to help make sure it's being executed on effectively.</p><p></p><h1><strong>About You</strong></h1><ol><li><p>7+ years of experience in brand positioning and strategy work. This role is not in charge of ad creative development, though contributes to those projects.</p></li><li><p>You demonstrate a strong sense of ownership. Experience executing on high-impact and complex projects from proposal through post-mortem. No task is too small.</p></li><li><p>Skills to wrangle vague problems and propose innovative and pragmatic solutions.</p></li><li><p>Strong attention to detail. You catch the small things others miss.</p></li><li><p>Demonstrated experience and proficiency in leveraging qualitative and quantitative data to guide creative decisions. </p></li><li><p>You're a persuasive writer with experience crafting brand guidelines and messaging frameworks.</p></li></ol><p></p><h1><strong>Compensation</strong></h1><p><strong>$178,500</strong> <strong>USD annually</strong> and stock options. Compensation is <a href="https://duckduckgo.com/how-we-work" rel="noopener noreferrer nofollow" target="_blank">identical within professional levels</a>, regardless of geographic location or team. Compensation for each professional level is transparent across the organization. </p><p>Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.</p><p>Our<a href="https://duckduckgo.com/assets/hiring/team_support_guide.pdf" rel="noopener noreferrer nofollow" target="_blank"> Team Member Support Guide</a> explains how we prioritize your wellbeing including <strong>paid parental leave, office setup, </strong>and <strong>co-working allowances.</strong></p><p></p><h1><strong>Hiring Process</strong></h1><p>Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about <a href="https://duckduckgo.com/how-we-hire" rel="noopener noreferrer nofollow" target="_blank"><u>how we hire</u></a>.</p><p></p><h1><strong>Diversity, Equity and Inclusion</strong></h1><p>DuckDuckGo provides equal work opportunities to all team members and applicants<u>,</u> and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.</p><p></p><p>We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to <a href="mailto:careers@duckduckgo.com" rel="noopener noreferrer nofollow" target="_blank"><u>careers@duckduckgo.com</u></a> to let us know the nature of your request.</p><p></p><h1><strong>Please note that:</strong></h1><ol><li><p>You’ll be required to attend meetings on camera via video conferencing</p></li><li><p>Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.</p></li><li><p>While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.</p></li><li><p>A successful candidate must pass a background check as a condition of joining the team.</p></li><li><p>By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.</p></li></ol><p></p><h1><strong>Disclosure Statement: Use of AI in Hiring Process</strong></h1><p>As part of our commitment to enhancing our recruitment process, we utilize artificial intelligence (AI) technology to assist in reviewing and summarizing job applications and test projects, including those tools integrated into our recruitment vendor platforms. We use AI to flag potentially fraudulent applications, analyze and summarize applicants’ experience, interviews, and project performance, and help streamline our selection process.</p><p></p><p><strong>Key Principles:</strong></p><ol><li><p><strong>Data Privacy:</strong> All information provided in your application will be handled in accordance with our <a href="https://duckduckgo.com/static-assets/files/pages/careers/DuckDuckGo-Recruiting-Privacy-Policy-effective-September-30-2025.pdf" rel="noopener noreferrer nofollow" target="_blank">Recruiting Privacy Policy</a>. We ensure that your personal information is protected and used solely for recruitment purposes.</p></li><li><p><strong>Human Oversight and Accountability:</strong> The AI technology is designed to support our hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions, however, will be made by our hiring team, who will consider the AI's input alongside other factors.</p></li><li><p><strong>Transparency:</strong> We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us.</p></li></ol><p></p><p>By submitting your application, you acknowledge and consent to the use of AI technology in our review process. If you would like to request an alternative selection process, please contact us as at <a href="mailto:careers@duckduckgo.com" rel="noopener noreferrer nofollow" target="_blank">careers@duckduckgo.com</a>. Thank you for your interest in joining DuckDuckGo!</p>