Senior Marketing Campaign Manager at Fable
Canada
CAD 90k - CAD 120k
<p>About Fable </p><p>Global enterprises work with Fable to make products more accessible for over one billion people who live with disabilities. Our customers include global leaders like Walmart, Slack, and Shopify. Fable was featured on the Forbes Accessibility 100 list in 2025, awarded Fast Company’s Most Innovative Companies in Design, and has received accolades from global entities like the World Summit Awards and the UN-endorsed Zero Project. </p><p></p><p>About the Role </p><p>We're looking for a Senior Marketing Campaign Manager to help drive demand generation and pipeline growth through integrated marketing campaigns and events. </p><p>Reporting into the Director of Demand Generation, you'll create campaigns that not only engage enterprise buyers but also inspire organizations to make accessibility a strategic priority, helping further Fable's mission of creating better digital experiences for people with disabilities. </p><p>You'll also own the planning and execution of our event marketing program, from industry conferences and customer events to executive roundtables and webinars, while ensuring events are part of a broader, integrated campaign. </p><p>This is a highly cross-functional role for someone who enjoys turning ideas into well-executed programs, thrives in fast-paced environments, and loves collaborating with sales teams to create memorable experiences for prospects and customers. </p><p>You’re also someone who loves experimenting with technology. You actively look for ways to use AI and automation to streamline workflows, improve performance, and scale your impact. </p><p></p>Responsibilities<ul><li>Build integrated demand generation campaigns using events, digital marketing, outbound, content, and customer advocacy. </li></ul><ul><li>Collaborate with Sales to develop creative account-based plays that engage both executive buyers and end users. </li></ul><ul><li>Coordinate campaign execution across channels and measure performance against pipeline goals. </li></ul><ul><li>Continuously test and optimize campaigns based on engagement and revenue outcomes. </li></ul><ul><li>Own Fable's event marketing plan and execution, including conferences, customer events, executive dinners, webinars, and community experiences. </li></ul><ul><li>Lead event planning, logistics, sponsorships, budgets, vendors, and on-site execution. </li></ul><ul><li>Partner with Sales to develop pre-event outreach, meeting strategies, and account engagement plans for events. </li></ul><ul><li>Represent Fable at events, engaging prospects, customers, and partners. </li><li>Lead post-event follow-up, reporting, and campaign optimization to maximize pipeline impact and ROI. </li></ul> <ul><li>3-5 years of experience in B2B demand generation, integrated marketing, ABM, or field marketing. </li></ul><ul><li>You love planning creative activations for conferences, trade shows, executive events, or customer programs. </li></ul><ul><li>Comfortable traveling to conferences and customer events throughout North America and occasionally internationally. </li></ul><ul><li>Strong curiosity and a problem-solving mindset; you enjoy figuring out how to improve things. </li></ul><ul><li>Interest in experimentation and learning from data. </li></ul><ul><li>Highly organized with the ability to manage multiple campaigns and deadlines. </li></ul><ul><li>Strong communication skills and ability to collaborate cross-functionally, especially with sales. </li></ul><ul><li>Comfort working with data and measuring campaign performance. </li></ul><ul><li>Interest in or experience using AI and automation tools to improve workflows. </li></ul><p></p>Nice to have<ul><li>Experience with marketing automation, CRM, and AI tools (e.g., HubSpot, Salesforce, Zapier, Clay, Claude, ChatGPT). </li></ul><ul><li>Exposure to B2B marketing or SaaS environments. </li></ul><ul><li>Experience supporting campaigns across email, social, or events.</li></ul> <p>What’s in it for you? <br />At Fable, you’ll join a collaborative and mission-driven environment where you’ll work with people who care deeply about building a more inclusive digital world. We offer benefits such as stock options, career growth opportunities, professional development support, health and dental coverage, and more. </p><p> </p><p>Accessibility accommodations </p><p>Fable is an inclusive workplace. If you are facing any accessibility requirements or concerns regarding the hiring process or employment with us, please fill out this form or email us at jobs@makeitfable.com and include the subject line “Accessibility accommodation for Senior Marketing Campaign Manager job application.” </p><p></p><p>Pay range </p><p>$90,000 – $120,000 on-target earnings, the salary band is designed to reflect the range of skills and experience needed for the position and is subject to change. The final salary is based on relevant skills, experience, and internal equity. This posting reflects an existing vacancy. Artificial intelligence (AI) tools may be used to support part of the recruitment and selection process. However, all hiring decisions are made by our hiring managers. </p>
Apply Now
