Demand Generation Manager at Fabric
United States
$90k - $130k
<h2><u>About the Role</u></h2><span>Fabric is looking for a results-driven Demand Generation Manager to own and execute the campaigns that fuel our enterprise pipeline. You’ll bring a Go-to-Market (GTM) engineering mindset—building and optimizing workflows across Salesforce, HubSpot, and AI tools like Clay to enrich leads, personalize outreach, and measure impact. This role is central to Fabric’s mission: by ensuring our solutions reach the right buyers at the right time, you’ll help us expand our reach to health systems, payers, and employers, enabling better care for patients and providers everywhere.</span><br/><span>You’ll join a small but highly collaborative Marketing team, reporting directly to the Director of Marketing. This is a fast-moving, high-impact environment where you’ll be trusted to manage programs independently, having end-to-end ownership with visibility and input at the highest levels of our GTM strategy.</span><h2><br/></h2><h2><u>What You'll Do</u></h2><span>As a Demand Generation Manager, you will be the key owner of pipeline creation and acceleration. Your primary responsibilities will include:</span><br/><ul><li><strong>Owning Campaign Execution:</strong><span> Own and execute demand generation campaigns that directly contribute to pipeline creation and sales opportunities.</span></li><li><strong>Targeted Outbound:</strong><span> Lead targeted outbound campaigns in partnership with Sales, including building account lists, designing effective messaging, and executing outreach.</span></li><li><strong>Inbound Optimization:</strong><span> Optimize inbound channels including paid search, paid social, website conversion, and SEO in coordination with the Director of Marketing.</span></li><li><strong>ABM Leadership:</strong><span> Manage account-based marketing programs with Sales to target and engage priority accounts.</span></li><li><strong>Event Support:</strong><span> Support event-related GTM workflows and campaigns—driving pre-event outreach, lead capture, follow-up sequencing, and reporting in coordination with the broader marketing team.</span></li><li><strong>GTM Automation:</strong><span> Design and optimize automated GTM workflows using tools like Clay and HubSpot to enhance lead routing, scoring, enrichment, and campaign personalization.</span></li><li><strong>Cross-Functional Collaboration:</strong><span> Collaborate with the Content & Communications Manager and Product Marketing Manager to ensure campaigns are fueled with strong messaging, assets, and customer proof points.</span></li><li><strong>Reporting & Optimization:</strong><span> Report on campaign performance, pipeline influence, and ROI, using insights to continually refine strategy.</span></li></ul><h2><br/></h2><h2><u>Why You Might Be a Good Fit</u></h2><ul><li><span>You possess a GTM engineering mindset, enjoying the process of building and optimizing complex marketing and sales automations with tools like Clay and HubSpot.</span></li><li><span>You are results-driven, with a proven track record of executing multi-channel campaigns that directly accelerate pipeline and revenue growth.</span></li><li><span>You thrive on working hand-in-hand with Sales, building, and leading targeted outbound and ABM programs.</span></li><li><span>You are analytical and systems-minded, comfortable with pipeline metrics, ROI analysis, and designing sophisticated lead workflows.</span></li><li><span>You are curious and resourceful, excited by emerging AI and automation tools to drive efficiency and data quality.</span></li><li><span>You have a required background in healthcare or health technology, allowing you to effectively target complex enterprise buyers (health systems, payers, employers).</span></li></ul><h2><br/></h2><h2><u>This Might Not Be The Right Fit If...</u></h2><ul><li><span>You prefer a purely creative or brand-focused role over a metrics-driven, GTM-focused role.</span></li><li><span>You lack strong, hands-on experience in both outbound and inbound channel optimization.</span></li><li><span>You are not comfortable with the technical aspects of designing and managing marketing automation and AI enrichment workflows (e.g., Salesforce/HubSpot automations).</span></li><li><span>You prefer a role with less direct accountability for pipeline and revenue influence.</span></li></ul><h2><br/></h2><h2><u>Your Qualifications</u></h2><ul><li><span>4–7 years of experience in demand generation or growth marketing for a B2B SaaS company.</span></li><li><span>Proven success executing multi-channel campaigns (events, outbound, digital, ABM) that drive pipeline.</span></li><li><span>Hands-on experience running outbound campaigns and partnering with Sales.</span></li><li><span>Demonstrated ability to optimize inbound channels (paid search, paid social, SEO, website conversion).</span></li><li><span>Deep understanding of CRM and marketing automation systems (Salesforce experience required, HubSpot preferred) and hands-on experience using AI tools (e.g., Clay, n8n, or similar) to automate GTM workflows.</span></li><li><span>Analytical and systems-minded, with comfort designing or improving lead enrichment, scoring, and routing automations.</span></li><li><span>Advanced reporting and analytics skills; comfortable with pipeline metrics and campaign ROI analysis.</span></li><li><span>Background in healthcare or health technology required.</span></li><li><span>Excellent organizational skills, attention to detail, and ability to manage multiple programs simultaneously.</span></li><li><span>Curious, resourceful, and interested in emerging AI and automation tools to improve marketing efficiency and data quality.</span></li></ul><h2><br/></h2><h2><u>Bonus Points</u></h2><ul><li><span>Experience with ABM platforms and tactics.</span></li><li><span>Experience using automation to support field or event marketing programs.</span></li><li><span>Hands-on experience with webinars, virtual events, or digital programs.</span></li><li><span>Knowledge of SEO and digital content best practices.</span></li></ul><h5><br/></h5><h5><em>The national pay range for this role is $90,000.00– $130,000.00 per year. Actual compensation will be determined by factors such as the candidate's geographic market, experience, skills, and qualifications. Certain roles may also be eligible for additional compensation, including a comprehensive benefits package such as medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses. If your compensation requirement is greater than our posted range, please still consider applying; a determination can be made based on unique qualifications. Expected compensation ranges for this role may change over time.</em></h5>
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