Territory Sales Representative at Fencing Supply Group Acquisition LLC

United States

<p>Description</p><p><strong>Territory Sales Representative </strong>– Trex® Composite Fencing is responsible for driving market adoption and revenue growth of Trex Composite Fencing within an assigned territory. This role focuses on <strong>growing share from wood, vinyl, and competing composite fencing products</strong> by influencing contractor behavior, building strategic partnerships, and elevating Trex as the <strong>premium fencing solution</strong> of choice. The ideal candidate will cover OK &amp; TX.</p><p><br/></p><p>A core pillar of this role is to <strong>identify, recruit, and activate a committed network of residential fencing contractors</strong> who consistently present Trex Composite Fencing alongside wood and vinyl in every customer estimate—positioning Trex on value, performance, and longevity, not just price.</p><p><br/></p><p><strong>Our Ideal Partner — In One Sentence</strong></p><p><em>A residential fencing contractor who confidently introduces Trex® Composite Fencing as a premium option, educating homeowners on value, performance, and longevity — even when price is not the initial driver.</em></p><p><br/></p><p><u><strong>Key Responsibilities:</strong></u></p><p><br/></p><p><strong>Market &amp; Share Growth</strong></p><ul><li>Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products</li><li>Develop deep understanding of local market dynamics, competitor offerings, and pricing structures</li><li>Influence product selection at the contractor and homeowner level through education and value-based selling</li><li>Track and grow composite penetration within targeted accounts and territories</li></ul><p><strong>Contractor Recruitment &amp; Activation</strong></p><ul><li>Identify high-potential residential fencing contractors within the assigned territory</li><li>Recruit, onboard, and activate contractors into a strategic partnership with FSG and Trex</li><li>Drive consistent quoting behavior where Trex Composite Fencing is included on <strong>every applicable project estimate</strong></li><li>Establish Trex as the contractor’s trusted premium fencing solution, not an occasional upgrade</li></ul><p><strong>Contractor Enablement &amp; Training</strong></p><ul><li>Support in-field training, product demos, lunch-and-learns, and jobsite visits (support of Trex Product Sales Specialist)</li><li>Educate contractors on Trex product features, performance benefits, installation best practices, and homeowner value propositions</li><li>Support contractors with quoting tools, samples, and sales enablement materials</li><li>Coach contractors on how to present Trex confidently—even when homeowners initially focus on wood or vinyl pricing</li></ul><p><strong>Relationship &amp; Channel Management</strong></p><ul><li>Build strong working relationships with contractors, dealers, and internal partners</li><li>Collaborate closely with Inside Sales, Customer Service, and Operations to ensure excellent contractor experience</li><li>Act as the voice of the market by providing feedback on product performance, objections, and competitive threats</li></ul><p><strong>Sales Execution &amp; Reporting</strong></p><ul><li>Execute territory plans aligned to growth targets, contractor activation goals, and composite share objectives</li><li>Track activity metrics (contractor visits, trainings, demos, quotes written) and performance metrics (revenue, installs, share growth)</li><li>Maintain accurate CRM records and forecasting</li></ul><p>Requirements</p><ul><li>3+ years of outside sales experience, preferably in building materials, construction products, or home improvement</li><li>Proven success influencing product selection and driving adoption of premium solutions</li><li>Experience working with contractors, installers, or trade professionals</li><li>Strong consultative and value-based selling skills</li><li>Self-motivated with the ability to manage a field-based territory independently</li><li>Valid driver’s license and ability to travel within assigned market</li></ul><p><strong>Preferred</strong></p><ul><li>Fencing, decking, railing, or exterior building products experience</li><li>Experience launching or growing a new product category</li><li>Familiarity with wood, vinyl, aluminum, and composite fencing systems</li></ul><p><strong>Key Competencies</strong></p><ul><li>Contractor-focused mindset</li><li>Premium product positioning</li><li>Relationship-building and trust development</li><li>Influence without authority</li><li>Strong presentation and training skills</li><li>Data-driven Territory Management</li></ul><p><strong>Success in This Role Looks Like</strong></p><ul><li>Consistent growth in Trex Composite Fencing share versus wood and vinyl</li><li>A defined, activated pool of committed contractor partners</li><li>Contractors routinely quoting Trex as a standard option—not an exception</li><li>Increased homeowner awareness and acceptance of composite fencing as a long-term value solution</li></ul><p><br/></p><p><br/></p>